Fresh Coat

For home services franchisees, having strong reviews can be a key growth driver. Reviews help shape perceptions and build trust — two very important things for teams who will be working in and on their clients’ homes. For&nbsp;<a href="http://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-franchise-reviews-2729689" target="_blank" rel="nofollow">Fresh Coat Painters</a> franchisees, cultivating thoughtful, authentic reviews isn’t just about collecting dozens of five-star ratings. It’s about reinforcing the commitment to quality, transparency and customer satisfaction the brand is loved for.“Reviews are critically important,” said Steve Sullivan, a&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> franchisee. “But I also think it’s important to consider balance. You have to have the right amount of reviews with the right kind of content.”<h2>Quality Over Quantity</h2>Some businesses chase volume in reviews, placing little to no emphasis on what the reviews actually say. Fresh Coat takes a different approach.“Some people’s goal is just to get more reviews. It’s a total numerical battle,” Sullivan said. “We’re more interested in the quality of the review than how many we get. If you look at our Google reviews, we don't have hundreds and hundreds, but there’s real substance to the feedback we get.”While five-star reviews can be helpful, many prospective customers will be cautious of a business that has countless high ratings with no real feedback. Rather, focusing on high ratings with actual comments creates value for owners, team members and potential customers.These types of reviews provide more context and a real look into what the experience of working with the business will be — often what prospective customers are truly seeking when they browse reviews.<h2>A Personalized, Low-Pressure Approach</h2>Genuine, well-thought-out reviews can be powerful for a business. The approach to asking for and securing these reviews can have a notable impact on the final result, and Fresh Coat franchisees are encouraged to adopt a more personal, respectful strategy.&nbsp;Sullivan explained that when his teams complete a job, they hand the client a small card with a link to leave a review. A few days later, they send a follow-up with a sincere thank-you note.“I know there are some businesses that ask the client to scan a QR code and leave a review before the team leaves. Or they’ll say, ‘We’ll give you a $50 discount if you leave us a five-star review right now,’” he said. “I think people go about it all backwards. They’re so focused on getting the reviews that they don’t understand how to actually get reviews to begin with. High-quality work with high levels of customer satisfaction brings positive reviews naturally.”<h2>The Long-Term Benefits</h2>Sullivan explained that by focusing on the root of a positive review — a great customer experience — and rewarding the team members who help deliver that, he has created a very successful, stable business.&nbsp;Team members understand their impact on their customers and the larger organization, and they feel appreciated for their contributions. They’re more likely to stay engaged with the organization and continue to develop.&nbsp;On the flip side, past clients remember their positive experiences and are happy to leave a review. Prospective customers who see that feedback will get a real idea of what it’s like to work with the business — and are more likely to engage the team.For Fresh Coat franchisees, customer reviews are more than just a digital reputation. They’re a reflection of the values and care delivered with every job. By focusing on authenticity and meaningful engagement, franchisees and their teams can create a review presence that truly builds trust while building up the business, too.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info.">https://1851franchise.com/freshcoat/info.</a>&nbsp;

Photo of two Fresh Coat franchisees and their family

How Fresh Coat Franchisees Use Reviews to Grow Their Business

1851 Franchise

By focusing on transparent, thoughtful reviews from happy clients, Fresh Coat owners and their teams can develop a strong online image and cultivate trust with prospective clients to drive growth.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Fresh Coat Franchisees Build Business With Authentic Reviews

fresh-coat-painters-franchise-reviews

FRANCHISE INFORMATION

Own a Fresh Coat

Fresh Coat's National Accounts Program

Sherwin Willams Partnership

Learn

Visit Website

FRESH COAT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Alex Fonseca and Fresh Coat Painters Help Revitalize Muskegon Museum of Art Amid Major Expansion

Fresh Coat Painters Empowers Franchisees With Unmatched Support and Community

Fresh Coat Painters Welcomes Franchise Veteran Chris Lucas as Vice President of Sales

FRESH COAT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FRESH COAT

CONTACT FRESH COAT

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Do you have over $50k to invest in your business?

Own a Fresh Coat Franchise

Photo of Fresh Coat Painters franchise team completing Fresh Coat Cares project

Fresh Coat Painters of Canfield Gives Back to Local Youth Baseball With Fresh Coat Cares Project

fresh-coat-painters-canfield-mill-creek-junior-baseball

After Health Concerns Pushed Jeff Berry to a New Opportunity, He Earned Fresh Coat Rising Star of the Year in Year One

fresh-coat-franchise-jeff-berry-rising-star

From Trucking to Transformations: Houston Couple Brings Fresh Coat to Iowa Colony

from-trucking-to-transformations-houston-couple-brings-fresh-coat-to-iowa-colony

image of 1851 article for fresh coat franchise business leadership group

Meet the Fresh Coat Leadership Team: The Pros Behind the Painting Franchise

fresh-coat-painters-leadership-team

Fresh Coat’s Comprehensive, Adaptable Marketing Strategy Supports Franchisees at All Stages and Sizes

fresh-coats-comprehensive-adaptable-marketing-strategy-supports-franchisees-at-all-stages-and-sizes

Photo of Fresh Coat painter standing outside, looking at completed project

Fresh Coat Painters' National Accounts Program: Complete Commercial Support for Franchisees

fresh-coat-national-accounts-commercial-support-franchisees

How Fresh Coat Franchisees Build Business With Authentic Reviews

MORE STORIES LIKE THIS