For home services franchisees, having strong reviews can be a key growth driver. Reviews help shape perceptions and build trust — two very important things for teams who will be working in and on their clients’ homes. For Fresh Coat Painters franchisees, cultivating thoughtful, authentic reviews isn’t just about collecting dozens of five-star ratings. It’s about reinforcing the commitment to quality, transparency and customer satisfaction the brand is loved for.
“Reviews are critically important,” said Steve Sullivan, a Fresh Coat franchisee. “But I also think it’s important to consider balance. You have to have the right amount of reviews with the right kind of content.”
Some businesses chase volume in reviews, placing little to no emphasis on what the reviews actually say. Fresh Coat takes a different approach.
“Some people’s goal is just to get more reviews. It’s a total numerical battle,” Sullivan said. “We’re more interested in the quality of the review than how many we get. If you look at our Google reviews, we don't have hundreds and hundreds, but there’s real substance to the feedback we get.”
While five-star reviews can be helpful, many prospective customers will be cautious of a business that has countless high ratings with no real feedback. Rather, focusing on high ratings with actual comments creates value for owners, team members and potential customers.
These types of reviews provide more context and a real look into what the experience of working with the business will be — often what prospective customers are truly seeking when they browse reviews.
Genuine, well-thought-out reviews can be powerful for a business. The approach to asking for and securing these reviews can have a notable impact on the final result, and Fresh Coat franchisees are encouraged to adopt a more personal, respectful strategy.
Sullivan explained that when his teams complete a job, they hand the client a small card with a link to leave a review. A few days later, they send a follow-up with a sincere thank-you note.
“I know there are some businesses that ask the client to scan a QR code and leave a review before the team leaves. Or they’ll say, ‘We’ll give you a $50 discount if you leave us a five-star review right now,’” he said. “I think people go about it all backwards. They’re so focused on getting the reviews that they don’t understand how to actually get reviews to begin with. High-quality work with high levels of customer satisfaction brings positive reviews naturally.”
Sullivan explained that by focusing on the root of a positive review — a great customer experience — and rewarding the team members who help deliver that, he has created a very successful, stable business.
Team members understand their impact on their customers and the larger organization, and they feel appreciated for their contributions. They’re more likely to stay engaged with the organization and continue to develop.
On the flip side, past clients remember their positive experiences and are happy to leave a review. Prospective customers who see that feedback will get a real idea of what it’s like to work with the business — and are more likely to engage the team.
For Fresh Coat franchisees, customer reviews are more than just a digital reputation. They’re a reflection of the values and care delivered with every job. By focusing on authenticity and meaningful engagement, franchisees and their teams can create a review presence that truly builds trust while building up the business, too.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
SPONSORED
By focusing on transparent, thoughtful reviews from happy clients, Fresh Coat owners and their teams can develop a strong online image and cultivate trust with prospective clients to drive growth.
For home services franchisees, having strong reviews can be a key growth driver. Reviews help shape perceptions and build trust — two very important things for teams who will be working in and on their clients’ homes. For Fresh Coat Painters franchisees, cultivating thoughtful, authentic reviews isn’t just about collecting dozens of five-star ratings. It’s about reinforcing the commitment to quality, transparency and customer satisfaction the brand is loved for.
“Reviews are critically important,” said Steve Sullivan, a Fresh Coat franchisee. “But I also think it’s important to consider balance. You have to have the right amount of reviews with the right kind of content.”
Some businesses chase volume in reviews, placing little to no emphasis on what the reviews actually say. Fresh Coat takes a different approach.
“Some people’s goal is just to get more reviews. It’s a total numerical battle,” Sullivan said. “We’re more interested in the quality of the review than how many we get. If you look at our Google reviews, we don't have hundreds and hundreds, but there’s real substance to the feedback we get.”
While five-star reviews can be helpful, many prospective customers will be cautious of a business that has countless high ratings with no real feedback. Rather, focusing on high ratings with actual comments creates value for owners, team members and potential customers.
These types of reviews provide more context and a real look into what the experience of working with the business will be — often what prospective customers are truly seeking when they browse reviews.
Genuine, well-thought-out reviews can be powerful for a business. The approach to asking for and securing these reviews can have a notable impact on the final result, and Fresh Coat franchisees are encouraged to adopt a more personal, respectful strategy.
Sullivan explained that when his teams complete a job, they hand the client a small card with a link to leave a review. A few days later, they send a follow-up with a sincere thank-you note.
“I know there are some businesses that ask the client to scan a QR code and leave a review before the team leaves. Or they’ll say, ‘We’ll give you a $50 discount if you leave us a five-star review right now,’” he said. “I think people go about it all backwards. They’re so focused on getting the reviews that they don’t understand how to actually get reviews to begin with. High-quality work with high levels of customer satisfaction brings positive reviews naturally.”
Sullivan explained that by focusing on the root of a positive review — a great customer experience — and rewarding the team members who help deliver that, he has created a very successful, stable business.
Team members understand their impact on their customers and the larger organization, and they feel appreciated for their contributions. They’re more likely to stay engaged with the organization and continue to develop.
On the flip side, past clients remember their positive experiences and are happy to leave a review. Prospective customers who see that feedback will get a real idea of what it’s like to work with the business — and are more likely to engage the team.
For Fresh Coat franchisees, customer reviews are more than just a digital reputation. They’re a reflection of the values and care delivered with every job. By focusing on authenticity and meaningful engagement, franchisees and their teams can create a review presence that truly builds trust while building up the business, too.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
