Fresh Coat

MUSKEGON, Mich. –&nbsp;<a href="https://freshcoatpainters.com/locations/muskegon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Fresh Coat Painters of Muskegon</a> is bringing new life to a local nonprofit organization through its&nbsp;<a href="https://freshcoatpainters.com/about-us/fresh-coat-cares/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Fresh Coat Cares</a> program, an initiative started by a Texas franchisee who desired to give back to fellow community members fighting cancer. Through Fresh Coat Cares, franchisees receive $500 in support from the franchisor to cover labor costs and $500 worth of materials from Sherwin Williams to contribute to the completion of projects done in partnership with local community-focused organizations.In Muskegon, owner&nbsp;<a href="https://www.linkedin.com/in/fonsecaapr/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Alex Fonseca</a> chose to give back to&nbsp;<a href="https://www.solidrockhousing.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Solid Rock Housing Support</a>, painting the exterior of one of the organization’s buildings that was in need of a refresh.“Solid Rock is an organization that takes donations — mostly construction materials, furniture and appliances — that are sold for a profit, and that profit is used to help local families remodel their homes or make necessary repairs,” Fonseca said. “Currently, they are focused on emergency services. There is a large segment of the community that is above the poverty line but cannot afford a housing-related emergency like an unexpected need to replace a heater. That’s where Solid Rock comes in.”By focusing on smaller projects that keep a home safe and functional, rather than building new housing from the ground up, Solid Rock can have a wider-reaching impact while still promoting housing security in the community.“I have been on the board of Solid Rock for about two years now. I was originally invited by a friend to get involved because there are a lot of ways we can benefit the nonprofit in our day-to-day work,” Fonseca said. “Often, when we’re painting houses, people are also doing some level of construction. If a customer tells us to throw away any outlet covers, lights or fans that we take down when painting a room, we can divert those items for them to benefit Solid Rock. We’re taking materials off the homeowners’ hands, keeping them out of the landfill and benefiting the community simultaneously.”Through his work with Solid Rock, Fonseca became aware of the organization’s need for an exterior refresh and jumped on the opportunity to complete his own Fresh Coat Cares project.“This is the first time we’re doing a Fresh Coat Cares project. We have support from the franchisor to do it every year, but it can be hard to get in touch with the right person or find an organization that needs this kind of help,” Fonseca said. “I’m really excited about this project, especially because I know the people and the families Solid Rock has helped.”In the weeks leading up to&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters’</a> portion of the project, other volunteers tidied up around the building, removing brush and cleaning up chipping paint where possible. Then, in late August, the team at&nbsp;<a href="https://freshcoatpainters.com/locations/muskegon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Fresh Coat Painters of Muskegon</a> painted the exterior.“We are deeply honored to be selected for the Fresh Coat Cares program,” said&nbsp;<a href="https://www.linkedin.com/in/erik-alm-5099a1bb/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares-2727523" target="_blank" rel="nofollow">Erik Alm</a>, executive director of Solid Rock. “The transformation of our facility will enhance our mission of providing a safe and supportive environment for those seeking stability in their housing situation, and we’re excited to see how this new look will positively impact the people we serve. Thank you, Fresh Coat and Sherwin Williams!!”“After seeing the results of this Fresh Coat Cares project, I’m increasingly excited about the opportunity to complete similar projects in the future,” Fonseca said. “This is a program that we can participate in yearly, and I look forward to connecting with additional community organizations in the future. If there is a group with an office or other type of building that needs to be repainted, this would be a great opportunity. We’d love to get connected and make participation in a Fresh Coat Cares project an annual tradition for the team here in Muskegon.”ABOUT FRESH COAT PAINTERS OF MUSKEGON:Fresh Coat Painters of Muskegon, owned and operated by Alex Fonseca, has been serving the Muskegon community since 2020. As part of the nationally recognized, 190-plus-unit Fresh Coat Painters franchise, the Muskegon location is dedicated to providing top-quality residential and commercial painting services with a focus on professionalism and customer satisfaction. Leveraging the brand's proven, affordable business model, Fresh Coat Painters of Muskegon has quickly established itself as a trusted name in the local painting industry, committed to enhancing homes and businesses with excellence.

Fresh Coat Painters of Muskegon Gives Back To Housing Assistance Organization With Fresh Coat Cares

Fresh Coat Painters Franchise Owner Gives Back in Muskegon, MI

1851 Franchise

Owner Alex Fonseca partnered with Sherwin Williams to donate supplies and labor to repaint the exterior of one of Solid Rock Housing Support’s locations.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fresh Coat Painters of Muskegon Gives Back To Housing Assistance Organization Through Fresh Coat Cares

fresh-coat-painters-of-muskegon-gives-back-to-housing-assistance-organization-through-fresh-coat-cares

FRANCHISE INFORMATION

Own a Fresh Coat

Standing Out Above the Rest

Unlocking the Keys to Success

Top Notch Training

Learn

Visit Website

FRESH COAT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

This Fresh Coat Painters Franchisee is Determined to Become the Brand’s First $3 Million Franchise

A Day in the Life of a Fresh Coat Painters Franchisee

Why This Army Veteran Chose Fresh Coat Franchise Ownership as His Next Mission

FRESH COAT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FRESH COAT

CONTACT FRESH COAT

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Do you have over $50k to invest in your business?

Own a Fresh Coat Franchise

photo of Fresh Coat team member wearing white work clothes, painting a wall red

Fresh Coat Painters of Vernon Hills Gives The Den a Fresh Look Through Fresh Coat Cares Initiative

fresh-coat-painters-of-vernon-hills-gives-the-den-a-fresh-look-through-fresh-coat-cares-initiative

photo of Fresh Coat franchisee Alex Fonseca wearing branded crewneck against white background

Alex Fonseca and Fresh Coat Painters Help Revitalize Muskegon Museum of Art Amid Major Expansion

fresh-coat-helps-revitalize-muskegon-museum-of-art

photo of Fresh Coat Painters franchisees Isabel Calero and Diego Berto

Fresh Coat Painters Franchisees Expand to Serve Roswell, Sandy Springs, Duluth and Alpharetta

fresh-coat-painters-franchisees-expand-to-serve-roswell-sandy-springs-duluth-and-alpharetta

image with photos of six female Fresh Coat franchisees, celebrating Women's History Month

Breaking Barriers and Building Dreams: A Women’s History Month Spotlight

fresh-coat-womens-history-month

photo of Fresh Coat team member placing red push pin on map of the U.S.

Fresh Coat Painters Empowers Franchisees With Unmatched Support and Community

fresh-coat-painters-franchise-support

Fresh Coat Franchise: Clearing Misconceptions and Unlocking the Keys to Success

fresh-coat-franchise-clearing-misconceptions-and-unlocking-the-keys-to-success

Three Fresh Coat Painters representatives stand, smiling, outside a home in Fresh Coat polo shirts

The Heart of Fresh Coat: More Than Just a Painting Franchise

the-heart-of-fresh-coat-more-than-just-a-painting-franchise

Fresh Coat Painters of Muskegon Gives Back To Housing Assistance Organization Through Fresh Coat Cares

MORE STORIES LIKE THIS