Since launching his Fresh Coat Painters franchise in 2023, Matt Boden, owner of Fresh Coat Painters of Tampa, has become deeply ingrained in his community. After a decades-long career in the restaurant space, Boden made the leap to franchise ownership, but he brought the hospitality spirit with him. As he has scaled, this has proven to be a valuable approach.
“Having a business that will give you great financial backing and a chance to give back to the community is huge,” Boden said. “I want to be part of my territory and part of my community. I want this to be long-lasting; I don’t want to just be a drop in the bucket. I want to make an impact as much as possible.”
To move from restaurants to home services and begin scaling requires clear processes and well-developed support structures. Fresh Coat offers both.
At launch, Boden already had big plans to add 10 to 15 team members to the organization with a longer-term goal of potentially investing in additional territories. To achieve this, Boden follows the Fresh Coat system closely, leveraging the processes that have already been proven to work and calling on support teams as necessary. Understanding and making the most of the resources available to you is crucial for growth. At the local level, Boden takes a similar approach.
“Having the processes to scale and the team around you to grow to a certain level is very important,” he said. “You will never know the capabilities of your team unless you push them. As long as you're continuing to push your team in a better way and get them in a better position to help you grow, that's the only way you can scale this business.”
For Boden, this “push” is about providing opportunities and consistent professional development, not overworking teams. Drawing from his years in the restaurant business, Boden takes a coaching approach to mentor employees while ensuring the quality remains consistent, even as the volume of work increases.
Systems are just part of the equation, though. Boden also recognizes the crucial role the community plays in his success.
While Boden is dedicated to the Fresh Coat model and coaching successful teams, he emphasizes the value of looking beyond the franchise organization to set the stage for scale. In each local community, the success of the franchise is largely supported by the residents of that very community.
“I chose Fresh Coat because of the sense of community with other owners, and I knew I wanted to be a part of that as I grew my own business,” he said. “And having the opportunity with Fresh Coat Cares was a huge benefit, too, because I can give back to the community and really be a part of it.”
When franchisees keep this fact at the forefront of their vision from the early days, they’re naturally positioned for success.
“It’s an opportunity to be invested in the community that gives you so much by purchasing paint projects,” Boden said. “We’re leaving our legacy inside our own community.”
As Boden has grown, he has taken this mentality a step further, completing Fresh Coat Cares projects that benefit his fellow community members. Through networking events, Boden was connected with the National Pediatric Cancer Foundation. As a cancer survivor himself, he connected with the team on a higher level, and they began discussing opportunities for collaboration.
“We got to repaint the room of a little girl who was going through chemotherapy for almost seven years,” Boden said. “We got to see her face when she came home from school, and that big smile and then grabbing her big old teddy bear and just kind of walking in, and getting that warm feeling. Having that be a part of her life is something that's tremendous.”
Boden’s commitment to philanthropy recently earned him the title of Philanthropist of the Year in Tampa Bay, which he views as just a byproduct of doing the right thing. Being celebrated for giving back is a perk, but for Boden, it all comes back to supporting those who support him: “Again, it's a chance for us to give back to the community that's so awesome that gives to us every day,” he said.
While he has quantitative goals, Boden isn’t just looking to see how large the business can get. He wants to make sure that growth serves a higher purpose. By the end of his fifth year, he aims to have additional territories and established commercial teams in place, a trajectory that was shaped by both Boden’s hard work and the contributions of the Fresh Coat team, his local team members and his community members.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
SPONSORED
Matt Boden, owner of Fresh Coat Painters of Tampa, emphasizes the value of team and community members in addition to the structure offered by the franchisor.
Since launching his Fresh Coat Painters franchise in 2023, Matt Boden, owner of Fresh Coat Painters of Tampa, has become deeply ingrained in his community. After a decades-long career in the restaurant space, Boden made the leap to franchise ownership, but he brought the hospitality spirit with him. As he has scaled, this has proven to be a valuable approach.
“Having a business that will give you great financial backing and a chance to give back to the community is huge,” Boden said. “I want to be part of my territory and part of my community. I want this to be long-lasting; I don’t want to just be a drop in the bucket. I want to make an impact as much as possible.”
To move from restaurants to home services and begin scaling requires clear processes and well-developed support structures. Fresh Coat offers both.
At launch, Boden already had big plans to add 10 to 15 team members to the organization with a longer-term goal of potentially investing in additional territories. To achieve this, Boden follows the Fresh Coat system closely, leveraging the processes that have already been proven to work and calling on support teams as necessary. Understanding and making the most of the resources available to you is crucial for growth. At the local level, Boden takes a similar approach.
“Having the processes to scale and the team around you to grow to a certain level is very important,” he said. “You will never know the capabilities of your team unless you push them. As long as you're continuing to push your team in a better way and get them in a better position to help you grow, that's the only way you can scale this business.”
For Boden, this “push” is about providing opportunities and consistent professional development, not overworking teams. Drawing from his years in the restaurant business, Boden takes a coaching approach to mentor employees while ensuring the quality remains consistent, even as the volume of work increases.
Systems are just part of the equation, though. Boden also recognizes the crucial role the community plays in his success.
While Boden is dedicated to the Fresh Coat model and coaching successful teams, he emphasizes the value of looking beyond the franchise organization to set the stage for scale. In each local community, the success of the franchise is largely supported by the residents of that very community.
“I chose Fresh Coat because of the sense of community with other owners, and I knew I wanted to be a part of that as I grew my own business,” he said. “And having the opportunity with Fresh Coat Cares was a huge benefit, too, because I can give back to the community and really be a part of it.”
When franchisees keep this fact at the forefront of their vision from the early days, they’re naturally positioned for success.
“It’s an opportunity to be invested in the community that gives you so much by purchasing paint projects,” Boden said. “We’re leaving our legacy inside our own community.”
As Boden has grown, he has taken this mentality a step further, completing Fresh Coat Cares projects that benefit his fellow community members. Through networking events, Boden was connected with the National Pediatric Cancer Foundation. As a cancer survivor himself, he connected with the team on a higher level, and they began discussing opportunities for collaboration.
“We got to repaint the room of a little girl who was going through chemotherapy for almost seven years,” Boden said. “We got to see her face when she came home from school, and that big smile and then grabbing her big old teddy bear and just kind of walking in, and getting that warm feeling. Having that be a part of her life is something that's tremendous.”
Boden’s commitment to philanthropy recently earned him the title of Philanthropist of the Year in Tampa Bay, which he views as just a byproduct of doing the right thing. Being celebrated for giving back is a perk, but for Boden, it all comes back to supporting those who support him: “Again, it's a chance for us to give back to the community that's so awesome that gives to us every day,” he said.
While he has quantitative goals, Boden isn’t just looking to see how large the business can get. He wants to make sure that growth serves a higher purpose. By the end of his fifth year, he aims to have additional territories and established commercial teams in place, a trajectory that was shaped by both Boden’s hard work and the contributions of the Fresh Coat team, his local team members and his community members.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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