Fresh Coat Painters franchisees can leverage community connections as they build their businesses, becoming trusted local providers. Forging strategic partnerships with other professionals in the area like real estate agents, contractors and interior designers creates a strong network to fuel mutual growth, further build trust with clients and generate a steady stream of referrals.
Yuri Lorenzsonn, owner of Fresh Coat Painters of West Houston, has mastered this strategy over the past 10-plus years.
Partnering with real estate agents can create a direct pipeline to homeowners who need painting services to sell their homes or to new owners who are looking to refresh their purchases. Lorenzsonn has developed a highly successful program that provides value to real estate agents and their clients.
“When we work for realtors, we’re technically working for the homeowner, meaning the homeowner approves the project and pays the bill,” he said. “However, we’re introduced to the homeowner by the realtor, and we do that a lot.”
Lorenzsonn says Fresh Coat’s software, which has a “pick and choose” option, is a key contributor to these relationships.
“The realtors love it because we will walk the home with them and the owner, and we quote piece by piece,” he said. “Then, between the realtor and the homeowner, they can remove certain sections, like a door or baseboard, from the quote to stay within the budget while achieving the transformation they hoped for.”
To further solidify these partnerships, Lorenzsonn offers a unique touch-up program. When he completes a project in preparation for a home to be sold, he provides the seller or their realtor with a certificate that can be passed along to the new owners, entitling them to four hours of free touch-ups once they’re all moved in and settled.
This certificate generally covers the resolution of small scuffs or any other slight damage done by movers — often associated with moving big pieces of furniture like couches or king mattresses through tight hallways or stairwells.
“What we get out of this is the new homeowner’s name, phone number and email address, and they get to know us,” Lorenzsonn said. “This way, when they’re ready to change colors or have some other painting need, they think, ‘We already know them because they came and touched up for free when we bought the house. This is the company we want to deal with.’”
Lorenzsonn recommends franchisees looking to build these relationships take a direct approach with real estate offices.
“You’ve got to go out and meet these people,” he said. “They’re not coming to you.” Visiting offices, bringing pastries or lunch and demonstrating the quoting software, for example, can be a great way to demonstrate the value you provide and make an impression with agents so they are likely to reach out when the need arises.
When working with general contractors, Lorenzsonn said success is about more than just the bid. While offering a reasonable bid is important, reliability and professionalism are what make a real impact.
“Price is a factor, but time and headaches are both bigger factors in the decision-making of a general contractor than pricing is,” he said. “Most general contractors are running multiple projects at the same time. If the price we give the general contractor is within a certain tolerance of the other bids they got, they choose us because we deliver on time, and we don’t give them headaches. We don’t call them for every little thing.”
Establishing reliability with contractors can serve as the baseline for long-term professional partnerships, but similar to relationships with realtors, Fresh Coat franchisees must get their foot in the door.
Lorenzsonn recommends a similar approach. Becoming friendly with receptionists and project managers at these organizations can keep Fresh Coat top of mind, and when the need arises, Fresh Coat can make a bid and likely secure the project.
“That relationship is worth more to a general contractor than the cheapest bid,” he said.
Interior designers are another key partner for Fresh Coat owners. They support the ideation behind a transformation in a client’s home or the design of a new build, and partnering with Fresh Coat allows them to see great execution, too.
Much like with real estate agents, the customizable quoting process is a great asset in these partnerships.
“Our pick and choose option allows them to work with their clients to only paint what’s in the budget,” Lorenzsonn said.
Lorenzsonn’s success is a powerful testament to the strength and scalability of the Fresh Coat business model. The system is designed to support owners in entrepreneurship, but it also allows them to become integral parts of their communities.
Offering a proven framework for diverse revenue streams and strategic, community-based networking, Fresh Coat provides a clear roadmap to establishing a strong pipeline and building a reputable local business.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
SPONSORED
Fresh Coat Painters, the national franchise brand, offers a strong, scalable model that propels owners’ growth through thoughtful local partnerships and reliable, quality delivery.
Fresh Coat Painters franchisees can leverage community connections as they build their businesses, becoming trusted local providers. Forging strategic partnerships with other professionals in the area like real estate agents, contractors and interior designers creates a strong network to fuel mutual growth, further build trust with clients and generate a steady stream of referrals.
Yuri Lorenzsonn, owner of Fresh Coat Painters of West Houston, has mastered this strategy over the past 10-plus years.
Partnering with real estate agents can create a direct pipeline to homeowners who need painting services to sell their homes or to new owners who are looking to refresh their purchases. Lorenzsonn has developed a highly successful program that provides value to real estate agents and their clients.
“When we work for realtors, we’re technically working for the homeowner, meaning the homeowner approves the project and pays the bill,” he said. “However, we’re introduced to the homeowner by the realtor, and we do that a lot.”
Lorenzsonn says Fresh Coat’s software, which has a “pick and choose” option, is a key contributor to these relationships.
“The realtors love it because we will walk the home with them and the owner, and we quote piece by piece,” he said. “Then, between the realtor and the homeowner, they can remove certain sections, like a door or baseboard, from the quote to stay within the budget while achieving the transformation they hoped for.”
To further solidify these partnerships, Lorenzsonn offers a unique touch-up program. When he completes a project in preparation for a home to be sold, he provides the seller or their realtor with a certificate that can be passed along to the new owners, entitling them to four hours of free touch-ups once they’re all moved in and settled.
This certificate generally covers the resolution of small scuffs or any other slight damage done by movers — often associated with moving big pieces of furniture like couches or king mattresses through tight hallways or stairwells.
“What we get out of this is the new homeowner’s name, phone number and email address, and they get to know us,” Lorenzsonn said. “This way, when they’re ready to change colors or have some other painting need, they think, ‘We already know them because they came and touched up for free when we bought the house. This is the company we want to deal with.’”
Lorenzsonn recommends franchisees looking to build these relationships take a direct approach with real estate offices.
“You’ve got to go out and meet these people,” he said. “They’re not coming to you.” Visiting offices, bringing pastries or lunch and demonstrating the quoting software, for example, can be a great way to demonstrate the value you provide and make an impression with agents so they are likely to reach out when the need arises.
When working with general contractors, Lorenzsonn said success is about more than just the bid. While offering a reasonable bid is important, reliability and professionalism are what make a real impact.
“Price is a factor, but time and headaches are both bigger factors in the decision-making of a general contractor than pricing is,” he said. “Most general contractors are running multiple projects at the same time. If the price we give the general contractor is within a certain tolerance of the other bids they got, they choose us because we deliver on time, and we don’t give them headaches. We don’t call them for every little thing.”
Establishing reliability with contractors can serve as the baseline for long-term professional partnerships, but similar to relationships with realtors, Fresh Coat franchisees must get their foot in the door.
Lorenzsonn recommends a similar approach. Becoming friendly with receptionists and project managers at these organizations can keep Fresh Coat top of mind, and when the need arises, Fresh Coat can make a bid and likely secure the project.
“That relationship is worth more to a general contractor than the cheapest bid,” he said.
Interior designers are another key partner for Fresh Coat owners. They support the ideation behind a transformation in a client’s home or the design of a new build, and partnering with Fresh Coat allows them to see great execution, too.
Much like with real estate agents, the customizable quoting process is a great asset in these partnerships.
“Our pick and choose option allows them to work with their clients to only paint what’s in the budget,” Lorenzsonn said.
Lorenzsonn’s success is a powerful testament to the strength and scalability of the Fresh Coat business model. The system is designed to support owners in entrepreneurship, but it also allows them to become integral parts of their communities.
Offering a proven framework for diverse revenue streams and strategic, community-based networking, Fresh Coat provides a clear roadmap to establishing a strong pipeline and building a reputable local business.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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