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The 2026 Franchise Growth Playbook: How Strong Brands Close the Gap Before Chasing Scale

The 2026 Franchise Growth Playbook: How Strong Brands Close the Gap Before Chasing Scale

A data-driven framework shows why franchisors that fix leadership alignment, brand clarity and validation first are better positioned to achieve sustainable franchise growth in 2026.

Victoria Campisi

By Victoria Campisi

Staff Writer

January 23, 2026

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Victoria Campisi

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Victoria Campisi

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