QSR Magazine: Grégoire Launches New Growth-Ready Franchise Model

Grégoire is the go-to spot for those hungry for fine dining-style food but craving a quick carry-out experience in Berkley, California. Coined as the "Gourmet Ghetto," Grégoire's fine-fast-casual restaurant concept creates gourmet sandwich and salad dishes, famous potato puffs, and housemade french fries. It puts it all in a custom-built box for visitors to take on the go. 

"No one was doing this 20 years ago," said Founder and five-star-restaurant trained chef Grégoire Jacquet. “People just didn't understand what I was doing. Taking such fine, high-quality food and putting it into a box that was not heard of from anyone. Everyone thought it was going to fail.”

This year, Jacquet launched Grégoire franchise opportunities, inviting prospective franchisees to bring the brand's unique combination of fine dining and streamlined carry-out operations to the Greater Bay Area market. 

“We’re not giving you a book and training you for two weeks, then going away for a few months and coming back to tell you you’re doing it wrong,” said Jacquet. “We’re going to be part of our franchisees’ businesses on a daily basis to make sure they have their questions answered and everything they need to be successful.”

Jacquet hopes to grow Grégoire to 10 locations in the next two years and establish a presence from Santa Cruz to San Francisco to Napa. The expansion presents a unique ground-level opportunity for prospective franchisees in the Bay Area.

Read the full article in QSR Magazine.