Griswold

<a href="https://www.griswoldhomecare.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">Griswold Home Care</a>, the non-medical home care franchise with 168 locations nationwide, is looking to expand its franchise presence in southern Virginia, where a rapidly growing population is increasing the need for quality in-home senior care.A Pandemic-Resistant Business Ready for Southern VirginiaVirginia has become one of the fastest-growing states in the U.S., with <a href="https://worldpopulationreview.com/states/virginia-population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">800,000 new residents</a> coming every decade. By the year 2030, 20% of that population will be over the age of 65. Griswold is moving quickly to meet this demand and is planning to open 6 new franchise locations in the Richmond and Hampton Roads areas as part of a plan to open 15 new franchises across the country this year.&nbsp;“Even during the challenges of COVID-19, Griswold continued to expand its reach,” said Nicole Kosmaceski, Franchise Development Manager. “In fact, I believe that because of COVID-19, people appreciated the benefits of keeping loved ones in place for as long as possible.”&nbsp;Now, as the baby boomer population hits retirement age — what demographers call the Silver Tsunami — the need for in-home care is growing. Kosmaceski said southern Virginia’s growing senior population is in need of safe, high-standard care, which makes it an ideal franchise location.&nbsp;Why Virginians Love Griswold<a href="https://www.linkedin.com/in/christine-friedberg-1a96bb7/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">Christine Friedberg</a>, who has been a Griswold franchisee in Virginia since 2012, says she thinks a Griswold Home Care franchise is a great business opportunity for entrepreneurs who are looking to make an impact in the community, as well as creating a stable, profitable business.“Home care is just so personal and local. That’s what I love about it,” Friedberg said. “Yes, Griswold has a great business model and yes, there's good financial opportunity in it. But I've loved that I've been able to literally help my neighbor.”Friedberg also states it’s not just the retiring generation that needs their support; it’s their children. “They’re the sandwich generation,” she said. “They’re taking care of their kids and they’re also helping to take care of their parents, but they're also really busy. We’re in a very professional area, and many people are working two jobs. They are feeling the strain of taking care of children, so the additional time of caring for parents becomes unsustainable. The growing need is created by this group relying on us to fill the gaps.”She says that during her eight years as a franchisee, Virginia has provided a welcoming, supportive environment that has allowed her to grow both professionally and personally. “As a franchisee, my business has given me the opportunity to become involved in my local Rotary Club, my Chamber of Commerce and other places in my community. That’s a big part of what’s important to me in my life.”&nbsp;A Franchise Brand That Supports Its FranchiseesAs the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing high-quality home care to the elderly, disabled adults and others recovering from illnesses.The company was founded in 1982 by Dr. Jean Griswold, a senior care professional who suffered from multiple sclerosis (MS) and recognized firsthand that the disabled and elderly often lacked the assistance they needed to remain living independently at home. She decided to fill this void by starting the company, and two years later she began franchising the concept to trusted acquaintances in her community. Over the years, Jean built a proven business model and expanded the concept into 29 states across the country.Griswold’s four decades of experience and success has grown into the foundation and long tradition of setting its franchisees up for success in their business, a thought echoed by Friedberg.“I have been very engaged with the home office, so I get a lot out of that relationship. I always know that there is someone I can go to for advice or support.” said Friedberg. “But in addition to a strong home office team, there is the support and encouragement of other franchise owners. That’s a great part of joining a franchise system. I've never been in home care before this, and in most states, this is a highly regulated industry. So knowing that I had that support when it came to crossing Ts and dotting Is is very important.”Friedberg said that she went to the two-week intensive training, called Home Care Academy, before she started her business. She said that within her first week, she had already signed her first client, which came as a referral from a Griswold franchise in Maryland. The client was moving to Virginia but wanted to stay with Griswold.“That’s another great part of being a part of a national franchise with a good reputation and name recognition,” she said. “People already know and trust the brand.”To learn more or inquire about Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/#~V856H73.

Griswold Home Care Targets Southern Virginia for Continued Growth

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The pandemic-resistant brand is eyeing Richmond and Hampton Roads for further expansion as part of a goal for 15 new franchises this year.

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SALT LAKE CITY —&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, a leader in non-medical home care franchising, recently wrapped up its 2026 National Franchise Conference, “Rising Together: From Roots to Summit,” held April 28-30 at the Little America Hotel in Salt Lake City, Utah. Franchisees, Home Office staff and strategic partners gathered from across the country for three days of education, collaboration, and celebration.“Our theme this year really reflected who we are as an organization,” said&nbsp;<a href="https://www.linkedin.com/in/michael-slupecki-08b2288/">Michael Slupecki</a>, CEO of&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a>. “We always lean on our history, our shared values, and the foundation that Jean Griswold built, while asking ourselves how we’re going to use those strengths to reach new summits as a company. It was an incredible opportunity to bring the entire network together around that vision.”The conference featured a carefully curated lineup of educational sessions, networking opportunities, and strategic discussions. “We received feedback from franchisees that the content was the best we’ve ever had,” Slupecki said. “Our goal is to provide our franchisees with the tools they need to succeed in their communities. We connect them at the conference to vendors who can have meaningful conversations with them and provide practical insights they can take back to their businesses.”The conference's sponsorship program reflected that intentional approach, bringing together industry-leading partners to connect directly with&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> franchisees from across the country. With more than 100 owner groups representing over 200 territories in 30 states, the event served as the largest in-person gathering of the Griswold system in 2026 and provided valuable opportunities for education, collaboration, and relationship building.Senior Regional Director&nbsp;<a href="https://www.linkedin.com/in/shannon-gettier-3a908b51">Shannon Gettier</a>, who has spent 14 years with the Griswold system in both corporate and now franchise leadership roles, the quality of vendor participation stood out immediately.“I’ve attended a lot of Griswold conferences over the years, and this year, specifically, the vendors were great, and they were super intentional,” Gettier said. “They were there to provide opportunities and support for our businesses. A lot of work goes into making sure the event delivers value.”Beyond the educational content, attendees highlighted the opportunity to connect with fellow franchisees from across the country as one of the conference's greatest benefits. “That’s one of the best parts,” Gettier said. “Just having all of us in a room together is incredibly valuable. There’s nothing like spending three days together, sharing meals, talking through challenges and learning from one another. We’re able to share best practices and learn from other franchisees in ways that simply can’t happen virtually.”For newer franchise owners, the conference offered a chance to step back from the day-to-day responsibilities of running a business and gain perspective from experienced operators.“The conference was the first one I attended as a franchise owner,” said&nbsp;<a href="https://www.linkedin.com/in/jason-dubose-sphr-shrm-scp/">Jason DuBose</a>, a&nbsp;<a href="https://1851franchise.com/griswold-home-care-sumter-jason-dubose-new-owner-2731819">new Griswold franchisee in South Carolina</a>. “You could tell a tremendous amount of preparation and thought went into the event. It was large enough to bring together people from all over the country, but it still had an intimate feel where you could connect directly with franchise leaders, vendors, and fellow owners.”DuBose said the educational sessions and networking opportunities helped him better envision the future of his business. “As a new owner, it’s easy to get caught up in the daily challenges,” he said. “The conference gave me the opportunity to connect with people who have already been where I am and see what their businesses look like one year, five years, or even 10 years down the road. You really can’t measure the value of those conversations.”One of the most anticipated moments of the conference was the annual Griswold Awards Reception. Award recipients included:<ul><li>Client and Caregiver Satisfaction Award:&nbsp;<a href="https://www.linkedin.com/in/marshalloden/">Marshall Oden</a> — Griswold Home Care for North Dallas, Garland &amp; Rockwall, Texas</li><li>Marketing Award:&nbsp;<a href="https://www.linkedin.com/in/brucemcreynolds/">Bruce McReynolds</a> and the Griswold Home Care for Burlington and Griswold Home Care for Greensboro, North Carolina team</li><li>New Owner Award:&nbsp;<a href="https://www.linkedin.com/in/nolan-chandler-047858124/">Nolan Chandler</a> and the Griswold Home Care for Greater Temecula, California team</li><li>Griswoldness Award: recognizing the exceptional contributions of those who go above and beyond&nbsp; their everyday duties to support the company by actively serving&nbsp; fellow franchisees and improving the brand:&nbsp;<a href="https://www.linkedin.com/in/michael-assimon-a8837216/">Michael Assimon</a> — Griswold Care Pairing for Central New York</li><li>Beacon Award:&nbsp;recognizing an office that has achieved notable success, at times following its own path, while remaining engaged in and supportive of Home Office programs and platforms. In doing so, this office demonstrates a commitment to growing and learning, relying on guidance from the corporate team combined with its unique experience and knowledge base, to reach its goals:&nbsp;<a href="https://www.linkedin.com/in/michelle-still-984493117/">Michelle Still</a> — Griswold Home Care for Bucks &amp; Montgomery Counties, Pennsylvania</li><li>Innovation Award:&nbsp;<a href="https://www.linkedin.com/in/brenda-gross-79888aa0/">Brenda Gross</a> — Griswold Home Care for Southeast Houston, Texas</li><li>Diamond Awards:&nbsp;highlighting revenue growth:&nbsp;<a href="https://www.linkedin.com/in/brett-myhre-certified-senior-advisor-csa-%C2%AE-cdp-9a25889/">Brett</a> and&nbsp;<a href="https://www.linkedin.com/in/nicole-myhre-50a926a0/">Nicole Myhre</a> — Griswold Home Care for The Greater Twin Cities, Minnesota;&nbsp;<a href="https://www.linkedin.com/in/erinmpickrell/">Erin Pickrell</a> — Griswold Home Care for Chevy Chase, Maryland;&nbsp;<a href="https://www.linkedin.com/in/amandakrodriguez/">Amanda Rodriguez</a> — Griswold Home Care for The Poconos, Pennsylvania</li><li>MaryAnne Murray Integrity Award:&nbsp;<a href="https://www.linkedin.com/in/rita-cook-bb07a989/">Rita Cook</a> —&nbsp;Griswold Home Care for Anne Arundel &amp; Queen Anne's Counties, Maryland</li><li>Jean Griswold Founder’s Award:&nbsp;acknowledging a franchisee excelling in all aspects of the business:&nbsp;<a href="https://www.linkedin.com/in/patrick-gray-30259555/">Patrick</a> and&nbsp;<a href="https://www.linkedin.com/in/carriegraydba/">Carrie Gray</a> — Griswold Home Care for New Castle County, Delaware</li></ul>Another memorable moment came when the company recognized a longtime leader from Griswold’s company-owned operation in Blue Bell, Pennsylvania.“One of the most touching moments of the conference was recognizing a director who has been with our organization for more than 25 years and was originally hired by Jean Griswold herself,” Slupecki said. “She has trained countless franchisees, supported owners throughout the country, and had a meaningful impact on so many people in that room. When she was recognized, everyone stood and gave her a well-deserved ovation. It was a powerful reminder of the legacy and culture that makes Griswold special.”The conference also demonstrated the strength of the Griswold community through its ongoing support of the&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a>. During the annual gala, attendees raised a record-setting $128,000 to support Caregiver scholarships and workforce development initiatives.“We set a new fundraising record this year, which speaks volumes about the generosity and passion of our franchisees and partners,” Slupecki said. “Supporting Caregivers has always been central to who we are as a brand, and the success of the Jean Griswold Foundation continues to create opportunities for Caregivers across the country.”As the conference concluded, Slupecki encouraged franchisees to carry the momentum of the event back to their local markets.“The energy throughout the week was incredible,” he said. “Our franchisees continue to raise the bar, support one another and embrace new opportunities to serve their communities. We left Salt Lake City inspired, connected and ready to continue rising together.”To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.ABOUT GRISWOLD:With more than 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com">www.GriswoldCare.com</a> or call 215.402.0200.

Griswold’s annual conference brought franchisees, Home Office leaders and industry partners to Salt Lake City to celebrate the system’s growth under the theme “Rising Together: From Roots to Summit.”

Griswold's 2026 Franchise Conference Celebrates Growth and Community, Raising a Record $128,000 for Caregiver Scholarships

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Griswold Named 2026 Best of Home Care Endorsed National Provider

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Griswold Franchise - Entrepreneur 500 - FBR Award - 1851 Franchise

Griswold Wraps up Q1 with National Recognition from Entrepreneur and Franchise Business Review

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<a href="https://griswoldhomecarefranchise.com/">Griswold</a>, the non-medical in-home care franchise, was&nbsp;<a href="https://www.abc27.com/news/top-stories/local-home-care-facility-offers-help-for-parkinsons-patients/">featured on ABC affiliate WHTM-TV</a> for the work the&nbsp;<a href="https://www.griswoldcare.com/dauphin-county/">Dauphin County</a> location in Pennsylvania is doing with Parkinson’s patients. The franchise understands that symptoms and disease progression can be different for every patient, so its team individualizes care plans.For Stephanie Carl, who owns the&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold Home Care for</a> Dauphin County franchise, personalized care often starts with understanding when Clients need the most support. “We might do an overnight to keep someone safe from getting up and having a fall during the night,” she said. “Other times, we might be there in the daytime to help somebody get up, get bathed, dressed, make sure they have their meals.”With more than 40 years of experience, Griswold is one of the country’s top in-home care companies. It provides professional, compassionate help from Caregivers. Griswold’s “Live Assured” promise gives Parkinson’s Clients and their loved ones peace of mind. The franchise understands that Parkinson’s affects more than just movement, often impacting sleep, cognition, and overall daily routines.“Everyone kind of thinks of tremors when they think of Parkinson’s, but it can be stiffness, it can be sleep issues,” said Mallory Kline, a Care Coordinator with Griswold. “They have trouble sleeping [and] cognitive issues.”Watch the segment&nbsp;<a href="https://www.abc27.com/news/top-stories/local-home-care-facility-offers-help-for-parkinsons-patients/">here</a>.&nbsp;To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info.">https://1851franchise.com/griswold/info.</a>&nbsp;

WHTM-TV: Griswold Home Care for Dauphin County, Pennsylvania, Offers Help for Parkinson’s Patients

Griswold’ Home Care for Dauphin County’s team is drawing attention for care that adapts to the day-to-day challenges Parkinson’s patients and their families face.

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During&nbsp;<a href="https://www.parkinson.org/parkinsons-awareness-month">National Parkinson’s Awareness Month</a>, representatives from&nbsp;<a href="https://www.griswoldcare.com/fargo/">Griswold Home Care for Fargo</a>, North Dakota, appeared on&nbsp;<a href="https://www.inforum.com/health/april-marks-parkinsons-awareness-month">ABC affiliate WDAY-TV</a> to discuss the importance of recognizing the early warning signs of Parkinson’s disease and starting conversations with loved ones sooner rather than later.&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a> Home Care for Fargo’s Care Coordinator, Merilyn Wilson, explained that symptoms can include small tremors, slower movement, changes in handwriting, depression, and isolation. She noted that the disease can begin affecting people in their 40s and 50s, long before a formal diagnosis is made later in life.Wilson encouraged families to focus on the practical pieces of care, from keeping routines consistent to making sure loved ones with Parkinson’s do not feel isolated. She also said families with a history of the disease should stay alert to early warning signs.Founded in 1982,&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> has grown into one of the nation’s leading senior in-home care companies, with more than 200 locations across 31 states. The company provides compassionate, non-medical care services designed to help older adults and individuals living with chronic conditions maintain independence and quality of life at home.Watch the segment&nbsp;<a href="https://www.inforum.com/health/april-marks-parkinsons-awareness-month">here</a>.&nbsp;For more information on franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold">https://1851franchise.com/griswold</a>.&nbsp;&nbsp;

WDAY-TV: Griswold in Fargo, North Dakota, Shares the Importance of Early Parkinson’s Warning Signs

During National Parkinson’s Awareness Month, Griswold Home Care for Fargo’s Merilyn Wilson appeared on WDAY-TV to discuss common early symptoms of Parkinson’s disease and how families can help.

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When&nbsp;<a href="https://www.linkedin.com/in/brett-myhre-certified-senior-advisor-csa-%C2%AE-cdp-9a25889/">Brett</a> and&nbsp;<a href="https://www.linkedin.com/in/nicole-myhre-50a926a0/">Nicole Myhre</a> first launched their&nbsp;<a href="https://griswoldcare.com/">Griswold</a> business in the Greater Twin Cities, they weren’t thinking about six territories. They were focused on doing everything themselves and doing it well.“We were doing everything and wearing multiple hats,” Brett said. “As we continued to steadily grow, we started to add more people to the team to be able to keep up with the demand.”That demand came quickly. Within just two years,&nbsp;<a href="https://1851franchise.com/griswold/how-this-graphic-designer-and-hairstylist-found-a-new-passion-with-griswold-franchise-in-minnesota-2725561">the couple had already outgrown their initial setup</a>, moving into a larger office and expanding their team with key roles like case managers and recruitment coordinators.&nbsp;<h2>Scaling With Purpose, Not Just Speed</h2>Today, the Myhres own six territories across the Twin Cities, which is a milestone that didn’t happen by accident. “Part of that is the fact that there weren’t really any Griswold locations in the Twin Cities area, so when we brought it here, it was kind of a double-edged sword because no one had ever heard of the brand, but we also had room to grow,” Brett said.That lack of brand recognition meant the Myhres had to build trust from the ground up by educating families, establishing credibility, and proving their commitment to high-quality care.As their reputation grew, so did demand, often beyond the boundaries of their initial territories. Expanding into adjacent areas became both a natural next step and a way to better serve Clients already seeking their care.“We were getting Clients in different areas, and now that we have purchased those, we are locked in,” Brett said. “We had to work really hard to build that brand recognition in the area. That has really paid off.”<h2>Leveraging the Griswold System to Grow</h2>While much of their growth has been driven by local execution, Brett credits&nbsp;<a href="https://1851franchise.com/griswold/info">the Griswold system</a> with helping them scale effectively.&nbsp;“When we first bought our first territory, their branding was already great,” he said. “We had only been in business for maybe a year, and they decided to do&nbsp;<a href="https://1851franchise.com/griswold/griswold-embraces-innovation-with-new-brand-evolution-2722028">a big rebrand update</a>. We were really on board for it. When they did the rebrand, it really helped support our growth by making it more recognizable. The timing really worked out well for us because it set us up on a new path with all new branding and recognition.”Combined with Griswold’s established systems and tools, the refreshed brand gave the Myhres a stronger platform to expand into new territories with consistency.“We are at well over 100 Caregivers at this point,” Brett said. “And that is a big responsibility — that is a lot of people relying on us to provide opportunities for them.”That responsibility shapes how they lead. “I think it’s very important that you treat everybody fairly,” he said. “Our whole branding is about Living Assured. For Clients, we are going to show up and do a good job. For Caregivers, we can give you the consistent hours you need to take care of your families. We want to ensure they know that we can’t do this without them.”<a href="https://1851franchise.com/griswold/griswold-celebrates-national-caregivers-day-by-announcing-winter-scholarship-winners-through-the-jean-griswold-foundation-2731484">By prioritizing Caregiver support and stability</a>, the Myhres have built a culture that supports both employee retention and consistent Client care.“It’s been so rewarding — this career and this business is not easy by any means,” Brett said. “You are dealing with people. Sometimes it can be tough because there is a lot of unknown.”Providing reassurance during those moments is what makes the work meaningful. “For us, being part of people’s care plan and giving that reassurance is great,” he said. “When you have those days when the family reaches back out to you, it really feels great. That’s the reason we do it.”<h2>Growing Without Losing What Matters</h2>Even with six territories and two office locations now in operation, the Myhres are intentional about how they approach the future.“About a year ago, we opened another office location,” Brett said. “We now have two offices open that manage the six territories. Our focus right now, for this year especially, is to focus on providing high-quality care.”As they look ahead, the Myhres are spending as much time improving the business they already have as they are thinking about the next territory. Growth is still on the table, but only if they can&nbsp;<a href="https://1851franchise.com/griswold/griswold-celebrates-record-breaking-best-of-home-care-recognition-including-no-1-ranked-provider-nationwide-2731912">maintain the standard of care that got them this far</a>.“As far as long-term growth, we plan to continue expanding, but at a pace that aligns with the quality too,” Brett said. “We aren’t going to keep growing just to grow. We are going to do it the right way.”From a single territory to six in just six years, the Myhres have built a scalable business by combining operational discipline, community trust, and a clear sense of purpose.To find out more information steps to owning a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Nicole and Brett Myhre are building one of the largest Griswold footprints in the Twin Cities without sacrificing the quality that fueled their growth.

Griswold Home Care Targets Southern Virginia for Continued Growth

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