Griswold

<a href="https://www.griswoldhomecare.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">Griswold Home Care</a>, the non-medical home care franchise with 168 locations nationwide, is looking to expand its franchise presence in southern Virginia, where a rapidly growing population is increasing the need for quality in-home senior care.A Pandemic-Resistant Business Ready for Southern VirginiaVirginia has become one of the fastest-growing states in the U.S., with <a href="https://worldpopulationreview.com/states/virginia-population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">800,000 new residents</a> coming every decade. By the year 2030, 20% of that population will be over the age of 65. Griswold is moving quickly to meet this demand and is planning to open 6 new franchise locations in the Richmond and Hampton Roads areas as part of a plan to open 15 new franchises across the country this year.&nbsp;“Even during the challenges of COVID-19, Griswold continued to expand its reach,” said Nicole Kosmaceski, Franchise Development Manager. “In fact, I believe that because of COVID-19, people appreciated the benefits of keeping loved ones in place for as long as possible.”&nbsp;Now, as the baby boomer population hits retirement age — what demographers call the Silver Tsunami — the need for in-home care is growing. Kosmaceski said southern Virginia’s growing senior population is in need of safe, high-standard care, which makes it an ideal franchise location.&nbsp;Why Virginians Love Griswold<a href="https://www.linkedin.com/in/christine-friedberg-1a96bb7/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-home-care-targets-southern-virginia-for-continued-growth-2715642" target="_blank" rel="nofollow">Christine Friedberg</a>, who has been a Griswold franchisee in Virginia since 2012, says she thinks a Griswold Home Care franchise is a great business opportunity for entrepreneurs who are looking to make an impact in the community, as well as creating a stable, profitable business.“Home care is just so personal and local. That’s what I love about it,” Friedberg said. “Yes, Griswold has a great business model and yes, there's good financial opportunity in it. But I've loved that I've been able to literally help my neighbor.”Friedberg also states it’s not just the retiring generation that needs their support; it’s their children. “They’re the sandwich generation,” she said. “They’re taking care of their kids and they’re also helping to take care of their parents, but they're also really busy. We’re in a very professional area, and many people are working two jobs. They are feeling the strain of taking care of children, so the additional time of caring for parents becomes unsustainable. The growing need is created by this group relying on us to fill the gaps.”She says that during her eight years as a franchisee, Virginia has provided a welcoming, supportive environment that has allowed her to grow both professionally and personally. “As a franchisee, my business has given me the opportunity to become involved in my local Rotary Club, my Chamber of Commerce and other places in my community. That’s a big part of what’s important to me in my life.”&nbsp;A Franchise Brand That Supports Its FranchiseesAs the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing high-quality home care to the elderly, disabled adults and others recovering from illnesses.The company was founded in 1982 by Dr. Jean Griswold, a senior care professional who suffered from multiple sclerosis (MS) and recognized firsthand that the disabled and elderly often lacked the assistance they needed to remain living independently at home. She decided to fill this void by starting the company, and two years later she began franchising the concept to trusted acquaintances in her community. Over the years, Jean built a proven business model and expanded the concept into 29 states across the country.Griswold’s four decades of experience and success has grown into the foundation and long tradition of setting its franchisees up for success in their business, a thought echoed by Friedberg.“I have been very engaged with the home office, so I get a lot out of that relationship. I always know that there is someone I can go to for advice or support.” said Friedberg. “But in addition to a strong home office team, there is the support and encouragement of other franchise owners. That’s a great part of joining a franchise system. I've never been in home care before this, and in most states, this is a highly regulated industry. So knowing that I had that support when it came to crossing Ts and dotting Is is very important.”Friedberg said that she went to the two-week intensive training, called Home Care Academy, before she started her business. She said that within her first week, she had already signed her first client, which came as a referral from a Griswold franchise in Maryland. The client was moving to Virginia but wanted to stay with Griswold.“That’s another great part of being a part of a national franchise with a good reputation and name recognition,” she said. “People already know and trust the brand.”To learn more or inquire about Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/#~V856H73.

Griswold Home Care Targets Southern Virginia for Continued Growth

1851 Franchise

The pandemic-resistant brand is eyeing Richmond and Hampton Roads for further expansion as part of a goal for 15 new franchises this year.

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WASHINGTON, DC, UNITED STATES, November 13, 2025 /<a href="https://www.einpresswire.com/">EINPresswire.com</a>/ -- Today, PocketRN, a leader in virtual nursing, and Griswold, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare &amp; Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’&nbsp;<a href="https://innovation.cms.gov/innovation-models/guide">Guiding an Improved Dementia Experience (GUIDE) Model</a>, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.Griswold’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.“We couldn't be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they've been doing so forever, and it's high-time their work is valued by our system.”“We’re excited to partner with PocketRN in anchoring Griswold’s GUIDE approach of improving client access to Medicare-supported dementia navigation, education, and respite hours, integrated seamlessly with our experienced care professionals,” said Matt Ericksen, Vice President of Sales and Operations at Griswold.PocketRN’s partnership with Griswold to deliver the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.For more information on CMS’ GUIDE Model, please visit:&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide">https://www.cms.gov/priorities/innovation/innovation-models/guide</a>.About GriswoldWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com/">www.griswoldcare.com</a> or call 215.402.0200.About PocketRNPocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit&nbsp;<a href="http://www.pocketrn.com/">www.pocketrn.com</a> or engage with PocketRN on LinkedIn, Facebook, and Instagram.

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Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

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How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

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Planning for the Future: How Griswold Supports Families During National Long-Term Care Planning Month

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Sisters&nbsp;<a href="https://1851franchise.com/why-two-sisters-chose-now-to-build-a-purpose-driven-home-care-business-with-griswold-2730847">Manar Landis and Maha Zirn-Kashoor</a> have brought decades of medical, caregiving and humanitarian experience to Oklahoma City by opening a&nbsp;<a href="https://www.griswoldcare.com/oklahoma-city-north/">Griswold franchise</a>. Launched in October, their business matches seniors with caregivers who provide nonmedical support ranging from occasional weekly visits to 24-hour care. Both sisters say their long careers with organizations like the United Nations, UNICEF and major Oklahoma health systems, along with their personal experience caring for their own aging family members, made home care a natural next step.A major part of their work is helping seniors overcome the reluctance to accept assistance. Zirn-Kashoor notes that many elderly people insist they can manage alone, but once they experience the support, it becomes “life-changing.” The sisters emphasize that the goal is to help older adults remain independent and safe at home, tailoring care plans to each individual’s needs — whether that’s personal care, companionship, transportation, help after surgery or even small touches like doing hair and makeup. With about 90% of clients living at home and many having no nearby family, they see their services as an essential part of the continuum of care.Their franchise is only the second&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> location in Oklahoma, joining the first office in Tulsa, with a third opening soon in Edmond. The sisters say there is still a lack of awareness — even among physicians — about senior home care options, which often leads to preventable hospital readmissions. They aim to close that gap, positioning home care as a vital complement to the health care system.As demand for senior support grows, driven by a rapidly aging U.S. population, the sisters see strong potential for impact and business growth. Their new venture already employs 16 people and is expanding.&nbsp;Read the original article from The Journal Record&nbsp;<a href="https://journalrecord.com/2025/12/05/griswold-home-care-oklahoma-city-senior-services/">here</a>. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Sisters Bring Global Humanitarian Experience Home to Oklahoma City With New Griswold Franchise

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Griswold Home Care Targets Southern Virginia for Continued Growth

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