Griswold Home Care, the 168-unit in-home care franchise that has been helping seniors achieve better health, comfort and happiness for nearly 40 years, has its sights set on the Twin Cities with a goal of inking 15 new deals this year.

Recently signing a deal in Anoka County with Brett and Nicole Myhre — a couple who wanted to give back to the community after losing three grandparents during the COVID-19 pandemic — the leading in-home care brand sees growth opportunities in Minnesota, where demographic data projects increased demand for its services. 

According to a new study from the Institute for Health Metrics and Evaluations, Minnesota boasts the third-highest life expectancy in the nation. At 80.7 years, only Hawaii and California have higher life expectancy rates. As Minnesotans live longer, demand for home health care is also expected to increase, especially as the aging Baby Boomer generation continues to demonstrate a preference for aging in place. 

The first franchise company in the U.S. to offer non-medical in-home care to seniors and adults with disabilities and illnesses, Griswold sets itself apart by focusing on empathy, compassion and client care over profits. 

According to Brian Hill, Griswold’s Franchise Development Manager, the brand seeks franchisees whose goals align with the brand’s mission to serve. “We call it ‘Griswoldness’ — people who demonstrate empathy and caring in addition to the motivation needed to build a business,” he said. “We were fortunate to find those qualities in Brett and Nicole Myhre, our first franchisees in the Twin Cities. As we seek to expand in the Twin Cities area, we’re hoping to find franchisees with a similar focus and passion.”

With capacity for eight territories in the Minneapolis-St. Paul market, Griswold Home Care represents a significant opportunity for entrepreneurs looking to get into this booming segment. According to Census Bureau projections, by 2025, the number of seniors (65 million) is expected to surpass that of children ages 13 and under (58 million) for the first time. 

Aging Baby Boomers are not only living longer than their parents, they’re also healthier than past generations, allowing them to remain in their homes longer. Studies show home health care offers many advantages over hospital-based health care, including financial, social and overall quality of life. 

Providing services such as companion care, personal care and respite care, Griswold Home Care allows adults to maintain that quality of life despite advanced age.

For Brett and Nicole Myhre, bringing the Griswold brand to their hometown of Anoka County is a meaningful accomplishment. 

“We became really passionate about the importance of in-home care after my grandmother, who was quarantined in a nursing home during COVID, was unable to meet our daughter and her great-granddaughter when she was born in 2020,” Brett said. “That’s when we discovered our area is quite underserved in terms of quality in-home care services provided by brands like Griswold.”

After doing some research, the couple zeroed in on Griswold Home Care. “Besides the fact that there’s only one other Griswold in Minnesota, we were immediately impressed with Griswold’s innovative programs to help clients and their family members,” said Nicole. “We love the history of the brand, which started with a heartfelt desire to help people. We’re proud to be part of that mission.”

To learn more or inquire about Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.