ReUp is a pre-listing solution for homeowners, buyers, and real estate agents that increases a home’s value by remodeling it with no risk or upfront costs before selling. Founded in 2021 by Ryan Sawchuk, ReUp has set out to transform the real estate process by updating tired homes with turnkey home improvements that require no upfront costs. ReUp takes care of all financing, sourcing, project management, and communication, while only using licensed and insured general contractors on all projects. ReUp is making home improvements accessible and stress-free so sellers can increase the value of their homes, buyers can customize and update the home of their dreams, and real estate agents can maximize their profitability through higher property values post-renovation. 

With zero upfront payments required, pre-sale updates are accessible to everyone with ReUp. By removing the concerns of cash flow from the beginning, ReUp can start immediately after a contract is signed. And unlike traditional real estate transactions, ReUp covers the renovation costs and then splits the profit from increased home values, ensuring higher gains from real estate sales. The company can also simultaneously allow buyers to customize the new home while financing is closing. This alignment with buyer preferences on finishes, flooring, hardware, materials, and more allows sellers and real estate agents to enjoy higher returns while buyers can customize the home they want. 

The ReUp Living suite of services includes:

BASE: BASE allows homeowners to create immersive 3D digital twins of a home using cutting-edge and proprietary Lidar and AI imaging technology to customize room finishes, textures, colors, and flooring. The Professional version allows real estate professionals access to a project management dashboard, MLS integration, and structural remodels. The Enterprise version provides all of the above plus scale, reporting, and support for large organizations in addition to a home-furnishing layer with major brands as well as preventative maintenance and damage assessments with insurance partners. 

SELL YOUR HOME FOR MORE: By updating a home before selling with no upfront costs to the sellers, ReUp increases the value of a home allowing the company and the seller to share in the profit.

CUSTOMIZE YOUR NEW HOME: ReUp’s patented Digital Twin platform allows new homebuyers the ability to choose from literally millions of permutations to make it their own. Instead of having to make changes to an existing home months after the purchase, buyers get the home they want the day they move in. 

GO FLIP YOURSELF: ReUp and a real estate agent help buyers purchase a fixer-upper with a reduced down payments through its innovative financial model and secure lending partners. This $5k - $10K average is also credited toward the cost of the house. Buyers receive a virtual version of the new home via ReUp’s patented Digital Twin technology platform that allows for over a million home customizations. ReUp finances and manages the project renovation. Upon completion, ReUp and the buyer/new homeowner refinance at the property’s new valuation creating significant equity upside to apply against a new down payment. 

From simple refreshes to house flipping and full customized and total home renovations, ReUp takes care of everything by allowing everyday people to outsmart the housing market. 

DESIGN YOUR DREAM HOME: Home buyer works with agent and ReUp to customize light cosmetic refresh items in a home via BASE after going under contract, but before close of ESCROW

ABOUT REUP LIVING

Investment Range

Franchise Fee

Royalty(%)

Investment

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District of Columbia

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Puerto Rico

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Unavailable States

Angola

Algeria

Cambodia

Registered Franchise States

ReUp Living

As ReUp expands, it seeks franchisees who share its vision of transforming the real estate sector through technology and strategy. The two biggest indicators of success are self-awareness and coachability. If someone understands their strengths and areas for improvement, they're more likely to develop the necessary skills. Coachability, both in receiving and giving feedback, is crucial. This will foster a culture where best practices are shared, leading to more sales.  

Meet the Franchisee

THE IDEAL CANDIDATE

theCoderSchool

The Garage Floor Company

Freshslice Pizza

Boost Home Healthcare

Footprints Floors

Sub Zero Nitrogen Ice Cream

iTrip - Property Management

ComForCare

Brooklyn Robot Foundry

Valenta

HHO Carbon Clean Systems

iFlex Stretch Studios Franchise

1851 Franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Discover Your Franchise Opportunity with

ReUp is a pre-listing solution for homeowners, buyers, and real estate agents that increases a home’s value by remodeling it with no risk or upfront costs before selling.                                 

ReUp is making home improvements accessible and stress-free so sellers can increase the value of their homes, buyers can customize and update the home of their dreams, and real estate agents can maximize their profitability through higher property values post-renovation. 

With proprietary technologies like the BASE Digital Twin and leveraging tech you already have in your pocket like a phone’s LiDAR scanning, ReUp Living predicts and sets market trends, providing franchisees with a competitive edge. These innovations enable precise property enhancements that directly translate to increased market value and appeal. 

Perhaps one of the most notable aspects of ReUp's mission today is the effort to create wealth opportunities for its franchisees. This commitment to wealth creation is evident in ReUp's profit-sharing and equity distribution models. Franchisees who bring innovative ideas to the table are rewarded with additional shares, aligning their success with the company's growth.  

Franchise Highlights

Qdoba Expands, Signing 22 New Franchise Agreements

qdoba-signs-22-new-franchise-agreements

Paris Baguette Franchise Deep Dive - 1851 Franchise

Franchise Deep Dive: Paris Baguette’s Franchise Costs, Fees, Profit and Data

franchise-deep-dive-paris-baguettes-franchise-costs-fees-profit-and-data

Chick-fil-A Emerges as the Leader in the U.S. Chicken Chain Industry

chick-fil-a-emerges-as-the-leader-in-the-us-chicken-chain-industry

Globalization's Effect on Franchise Expansion

globalizations-effect-on-franchise-expansion

The Top 10 Home Service Franchises to Consider in 2025

the-top-10-home-service-franchises-to-consider

Big Frog - Zoltan Varga - Yonie Young - 1851 Franchise

From Corporate Layoff to Community-Centered Business Owners with Big Frog Custom T-Shirts in Stockton, California

big-frog-zoltan-varga

ReUp Living - 1851 Growth Club

1851 Growth Club

Franchise Industry

Started Franchising

Headquarters (City, State)

Franchise Information

Total U.S. Locations

U.S. Franchised Units

U.S. Corporate Units

Number of Locations

Royalty and Marketing Fees

Gross Revenue

Investment Information

ReUp Living Acquires Justin Bieber's Former Hawaii Vacation Home, Plans Major Renovation to Restore Architectural Vision

reup-living-acquires-justin-biebers-former-hawaii-vacation-home-plans-major-renovation-to-restore-architectural-vision

Meet the Franchisees Pioneering the Future of Home Renovations With ReUp Living Across the Western U.S.

meet-the-franchisees-pioneering-the-future-of-home-renovations-with-reup-living-across-the-western-us

Build Idaho Podcast: Franchisee Jeremy Morgado Explains Why ReUp Living Is a Gamechanger

reup-living-franchise-gamechanger-jeremy-morgado-build-idaho-podcast