Growing a Franchise
SPONSORED
GYMGUYZ Founder Shares His Biggest Mistake, How He Bounced Back
Josh York’s in-home personal training franchise almost didn’t make it in the beginning.
Imagine you put every penny you have into launching your business. Imagine your marketing materials are a big part of this spending. Now imagine you realize all those marketing materials are worthless and you’re flat broke.
Sounds like a nightmare, right? For Josh York, founder of the GYMGUYZ franchise, it was a reality. Obviously GYMGUYZ recovered, going on to become the No. 1 in-home personal training franchise in America.
However, as York stated in his recent article for Inc. Magazine, the mistake also taught him some valuable lessons. First, never fear mistakes, as they can become teachers. Secondly, always double check what your business sends out beforehand. It may be anal retentive, but it can save you a hell of a headache.
Read the full story here to find out how York overcame this particular hurdle.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
