Home Halo

When&nbsp;<a href="https://homehalofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo-2728983" target="_blank" rel="nofollow">Home Halo</a> CEO&nbsp;<a href="https://www.linkedin.com/in/dan-deak-2472aa9b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo-2728983" target="_blank" rel="nofollow">Dan Deak’s</a> mother faced unexpected challenges that drastically altered her daily life, it set him on a mission to create a home care franchise that prioritizes compassion and independence for seniors.&nbsp;In 2017, Deak’s mother experienced a life-changing injury that underscored the challenges seniors face when their independence is compromised. As a hurricane approached Florida, Deak arranged for his parents to evacuate to Michigan on one of the last flights before the airport closed. Unfortunately, his mother missed a curb while disembarking from a shuttle bus, resulting in a fall that broke her humerus. She spent several days in the hospital. This incident marked the beginning of significant challenges for his mother and deeply impacted Deak’s perspective on the importance of quality home care.“It was particularly challenging because she had been retired for about 10 years. She was very independent. She was playing golf with her friends several days a week,” said Deak. “And now, all of a sudden, her right arm was broken, which was her dominant hand. Things that used to be so simple for her — like fixing her hair — she couldn’t do anymore."Watching her struggle with daily tasks, Deak recognized the importance of providing quality support for seniors who wish to remain in their homes but need assistance. This personal experience became the driving force behind Home Halo, shaping the company’s mission to provide compassionate care while empowering families and caregivers to make a meaningful impact.“It was something that just clicked inside of me,” said Deak. “I was doing this for a different reason now, other than just to have a cool business and make some money. I could feel the impacts of what we were doing firsthand.”&nbsp;<h3>A Different Approach to Caregiver Recruitment</h3>For Deak, hiring caregivers isn’t just about filling positions — it’s about finding people who share the same passion for helping others that he does. This philosophy stems directly from his own experiences caring for his mother and observing the kind of support she needed most."Imagine that the caregiver you're sitting across the table from is the person who will be working with your mom and dad. When you frame it from that perspective, it changes who you're going to let into your system and sets a higher standard for the care you provide."This personal connection has influenced the rigorous standards Home Halo sets for hiring, ensuring that every caregiver is someone franchisees and families can trust.<h3>Addressing Reluctance to Seek Help</h3>Deak’s mother, like many seniors, was initially reluctant to accept help. This reluctance to ask for assistance is a common barrier in the home care industry, particularly among veterans and fiercely independent seniors. Home Halo’s approach focuses on making clients feel comfortable and supported without compromising their sense of independence."My mom is a fiercely independent person, and to this day, she refuses help — even something as simple as having someone clean her house,” said Deak. “People feel like asking for help means admitting they’ve lost independence and that’s a big barrier, especially for veterans who are incredibly self-sufficient and resourceful."This understanding shapes the training Home Halo offers to franchisees and caregivers, helping them recognize and address the emotional challenges clients face. By focusing on empathy and support, the company ensures that every client feels respected and valued.<h3>Communicating a Mission-Driven Vision to Franchisees</h3>"I share my personal story and the reasons why I do what I do with every franchisee. Home care isn’t easy — you have to have a big ‘WHY,’” said Deak. “Your reason for doing this has to be bigger than any challenges that come your way, and that’s what I emphasize in every interaction."Home Halo’s comprehensive support system ensures franchisees are equipped to succeed, but Deak stresses that passion and purpose are the foundation of long-term success in the home care industry.<h3>A Legacy Built on Compassion</h3>Deak’s experience caring for his mother directly shaped the vision and purpose behind Home Halo. His personal journey drives the company’s mission while serving as an inspiration for franchisees and caregivers, creating a deeper sense of purpose within the business."I think it’s woven into everything we do," said Deak. "Whether it’s recruiting, bringing on clients or talking to referral sources, it all comes back to knowing your WHY and understanding the needs we’re trying to meet."Under Deak’s leadership, Home Halo addresses the growing demand for senior and veteran care while empowering families to navigate the challenges of home care with compassion and confidence.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://homehalofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo-2728983" target="_blank" rel="nofollow">https://homehalofranchising.com/.</a>&nbsp;

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Home Halo Franchise: CEO Shares Personal Journey  

1851 Franchise

Home Halo CEO Dan Deak founded the franchise to provide compassionate, independence-focused senior care, inspired by his mother’s journey after a life-changing injury.

This brand page has been paid for by HOME HALO. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

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Why Home Care Franchising Is the Next Big Growth Market and How Home Halo is Leading the Way

Why Home Halo Franchise Owners Don’t Just Run a Senior Home Care Business — They Lead a Local Care Company

How Home Halo Is Helping Franchisees Thrive in the Booming Home Care Market

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<a href="https://homehealthcarenews.com/2026/01/top-home-care-trends-for-2026/">Home care is entering a defining decade</a>. Demand is rising, families are stretched thin and “aging in place” has shifted from preference to priority. But while the need is unmistakable, not every senior care franchise is built to help an owner execute consistently, especially in a business where people, scheduling, compliance and trust all determine whether you grow or stall.That’s exactly why&nbsp;<a href="https://homehalofranchising.com/">Home Halo</a>, the non-medical in-home senior care company, matters right now.&nbsp;After operating corporate locations across multiple states and refining its systems for years,&nbsp;<a href="https://1851franchise.com/home-halo/info">Home Halo</a> is expanding its franchise program with a model designed to help owners launch with structure, lead locally with confidence and scale without losing the human touch that families expect.“Home care isn’t a business where you can hand someone a binder and wish them luck,” said&nbsp;<a href="https://www.linkedin.com/in/dan-deak-homehalo">Dan Deak</a>, founder and CEO of Home Halo. “We waited to take this across the country until we could show up for owners with real support, clear standards and a way to keep the business on track week after week.”<h2>The Origin Story: Built From Real Operating Experience and a Personal Why</h2>Home Halo’s foundation is unusual in the senior care space because it was built by an operator who has lived the work from the inside, not just as a brand builder, but as someone who has launched, grown and managed locations himself.Deak has spent about a decade in home care and began his career in the category by starting non-medical agencies for a not-for-profit hospice system before moving into franchising. At first, his plan wasn’t necessarily to franchise. He envisioned building a corporate-owned “home care empire”, until he realized that what fulfilled him wasn’t simply growth or revenue.“Then I started to become very profitable, but I still wasn’t satisfied,” Deak said. “That wasn’t what was filling my cup. Helping others was. With franchising, I can fill my cup while pouring into other people.”That coaching instinct runs deep. Deak credits his father (a Hall of Fame high school baseball coach) with shaping how he thinks about fundamentals, discipline and developing people into leaders.“I saw him take average athletes and pour into them, teach them fundamentals and strategy, and turn them into Division I athletes,” Deak said. “I get that same kind of satisfaction through coaching franchisees.”<a href="https://1851franchise.com/home-halo/why-home-halo-franchise-owners-become-local-care-leaders-2731049">Home Halo also carries a personal mission</a>. Deak points to a moment many families recognize instantly — the sudden shift when a loved one’s independence changes overnight. “Two years into the business, my mom had a fall,” Deak said. “She was perfectly fine one day and needed help getting dressed the next. It changed everything.”<h2>Aging in Place Isn’t a Trend — It’s the Future of Care</h2>The broader forces behind home care are accelerating, and they’re not slowing down. Every day, thousands of Americans turn 65,&nbsp;<a href="https://www.census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html">and by 2030, all baby boomers will be 65 or older</a>. Research has consistently shown that most older adults&nbsp;<a href="https://www.aarp.org/home-living/home-community-preferences-survey-2024/">prefer to age in place</a> when possible. At the same time, families are trying to balance careers, children and caregiving responsibilities, often without enough support.“Families want care that is dependable, high-quality and, most importantly, delivered with a human touch,” Deak said.That combination of demographic pressure and family strain is exactly what makes home care both recession-resistant and built for the long long term. The need doesn’t disappear. It intensifies. For entrepreneurs looking for a business that matters to their community and can scale into a durable asset, the timing is meaningful.The&nbsp;<a href="https://www.grandviewresearch.com/industry-analysis/us-senior-living-market-report">$907 billion U.S. senior care industry</a> is crowded with brands. “In any city in the U.S., you can probably find 50 to 100 different home care brands,” Deak said.But despite all those names, the market remains highly fragmented. The largest providers still account for only a small share of total demand because much of the care is handled by small independents, and many families still don’t understand what professional home care can do until they need it.“I don’t consider other brands my competition,” Deak said. “My competition is the lack of awareness about the impact senior care can have.”For franchisees, that fragmentation creates opportunity: there’s room to build a trusted local care company without needing to “take share” from one national brand. The goal is often to professionalize a market that’s already full of need.<h2>Systems Built by an Operator Who’s Still Operating</h2>A common knock on franchising in home care is that many brands sell the dream, but don’t have real operational experience behind the curtain. Home Halo positions itself differently because&nbsp;<a href="https://1851franchise.com/home-halo/home-halos-formula-for-compassionate-home-care-a-franchise-opportunity-built-on-veteran-and-senior-support-2728978">the model is being proven in corporate operations today</a>, not only in theory.“From the franchisor standpoint, my differentiator is that I’ve done it myself. I’m still doing it,” Deak said. “Many home care franchisors don’t operate corporate-owned locations. I do — in seven different states. That’s a big differentiator.”Those corporate operations span New Mexico, Iowa, Colorado, Wisconsin, Texas, Idaho, and Florida. It’s an experience that informs how Home Halo trains owners, supports compliance and pressure-tests systems across different markets.Home Halo’s franchise model is designed to guide owners through licensing, setup and day-to-day execution with a structured approach.&nbsp;<a href="https://1851franchise.com/home-halo/why-home-halo-franchise-owners-become-local-care-leaders-2731049">The brand’s 160-step onboarding process</a> lays out what owners need to do to get from signing to operating, including hiring and retention, business development routines, lead follow-up, technology setup, documentation and market-specific requirements.That level of structure is intentional, especially for first-time business owners who want clarity on what to do next, and experienced operators who want to scale without reinventing the wheel.Home Halo also emphasizes leadership development through&nbsp;<a href="https://1851franchise.com/home-halo/home-halos-frank-method-coaching-franchisees-to-greatness-2728984">a proprietary training program called the Frank Method</a>, inspired by Deak’s father’s coaching mindset. The brand’s focus is not on turning franchisees into caregivers, but on equipping them to lead a care business.“I haven’t personally provided a minute of care in years,” Deak said. “It’s about hiring and training great people and giving them the tools to succeed. That’s how you build something sustainable.” And in senior care, the biggest obstacle to scalability is rarely demand. It’s staffing consistency and, more specifically, caregiver retention. Home Halo’s approach centers on keeping caregivers by building schedules that match the hours they actually want.&nbsp;Notably, Home Halo also brings experience with&nbsp;<a href="https://1851franchise.com/home-halo/va-reimbursement-a-unique-opportunity-for-home-halo-franchisees-2729531">Department of Veterans Affairs reimbursement programs</a>, an area that can feel complex for new operators. Home Halo has built systems to manage documentation, compliance and administrative requirements tied to government-funded care, giving franchise owners a clearer path to serve eligible veterans while building a steadier book of business tied to ongoing care needs.Home Halo looks for coachable, mission-driven franchise partners from a wide range of backgrounds who bring the work ethic to lead locally, follow the playbook and build a business centered on helping people. The total initial investment for a single territory ranges from $92,900 to $153,800, including startup costs, licensing and initial operating capital. Total gross sales for the company-owned location in Albuquerque, New Mexico, were $2,234,921 in 2025, according to the brand’s Item 19 in its Federal Disclosure Document (FDD), demonstrating the strength of the Home Halo model and the significant revenue potential for franchise owners who follow the system.<h2>Why Home Halo and Why Now?</h2>Looking ahead, Home Halo isn’t positioning itself as a “healthcare-only” franchise. The brand looks for&nbsp;<a href="https://1851franchise.com/home-halo/10-reasons-why-you-should-invest-in-a-home-halo-franchise-2729049">coachable, mission-driven leaders</a> who will follow the playbook, lead teams and build a business centered on helping people.“A lot of the most successful home care franchisees come from corporate roles,” Deak said. “Athletes and veterans also do really well. They’re used to systems, fundamentals and following a game plan — all essential to franchising.”Deak also emphasizes that the goal is to build an operation that doesn’t rely on the owner being trapped in the day-to-day forever. “The goal should be to make yourself replaceable,” he said.&nbsp;“We want franchisees to get to the point where their operations team members can effectively manage the day-to-day activities, which allows them to work on the business instead of in the business.&nbsp; This is what allows the business to scale without limits.”Home Halo is entering franchising at a moment when the need for in-home care is rising fast, but when operators also need stronger systems than ever to navigate staffing, compliance, referral relationships and consistent execution.“Our mission is simple: to provide quality, compassionate care and give our franchisees the tools they need to build a successful business,” Deak said. “We’re looking for owners who have a passion for helping people and want to make a real difference in their communities.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/home-halo">https://1851franchise.com/home-halo</a>.

Home Halo pairs founder-led operating experience with a mission-driven model, giving owners a structured, scalable way to meet rising demand for in-home senior care.

Why Home Halo’s In-Home Care Franchise Opportunity Is Built for This Moment in the $900 Billion Senior Care Industry 

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When Maria Dernocoeur arrived in Michigan from Cuba more than 30 years ago, her primary assets were a factory job and a relentless drive for a better life. Eventually, she put herself through nursing school at the University of Detroit Mercy. It’s a path born from a desire to give back to the country that provided her a fresh start.&nbsp;"I arrived with just $20 in my pocket. No English, nothing. I was just looking for a better future," Dernocoeur said. "Starting from nothing shapes how you view sacrifice. It builds empathy. You want to excel in a different culture and give your best."That early resilience became the foundation for a two-decade career spanning oncology, acute care and home health. Today, as the vice president of New Mexico operations and director of operations for&nbsp;<a href="https://homehalofranchising.com/">Home Halo</a>, Dernocoeur is using that clinical perspective to bridge a massive gap in the senior care industry: the lack of professional medical oversight in non-medical home care.<h2>Identifying the Gap in Care</h2>After moving to Albuquerque 11 years ago, Dernocoeur balanced clinical work with her own business ventures. However, the COVID pandemic highlighted a troubling trend in the local home health landscape. She noticed agencies sending caregivers into homes without proper training (often because New Mexico law does not strictly require nursing staff for non-skilled agencies).Dernocoeur saw an opportunity to change that standard when she met&nbsp;<a href="https://1851franchise.com/home-halo/info">Home Halo</a> founder and CEO,&nbsp;<a href="https://www.linkedin.com/in/dan-deak-homehalo/">Dan Deak</a>. Joining Deak, she’d go on to lead the New Mexico operations, building a better model where clinical excellence and business growth are inseparable."Many caregiver companies don’t have nursing staff because New Mexico law doesn’t require it," Dernocoeur said. "But we make it our mission to have registered nurses on staff to perform assessments and provide training so we can deliver the best care possible."<h2>Operationalizing Empathy</h2>Transitioning from the bedside to leadership required a significant shift in mindset. But Dernocoeur views her nursing background as her greatest operational asset. At Home Halo New Mexico, she’s built a culture where empathy is a measurable standard, starting with a rigorous hiring process that includes video interviews and questionnaires designed to ensure a genuine connection.Once a caregiver is hired, the clinical team remains involved. A nurse accompanies caregivers on their first visits to ensure the work meets a high standard. This hands-on approach has allowed the agency to grow through grassroots community trust, with Dernocoeur estimating that 95% of her clients know her personally."I believe in leading by example," she said. "Organizations tend to take on the personality of their leaders. If you’re hands-on and caring, your team will be too. They see me going the extra mile. And they do the same."<h2>A Scalable Mission for New Mexico</h2>In just over two years, the New Mexico operation has seen significant growth, serving both seniors and veterans across the region. For health care professionals who are hesitant to move into the business side of the industry, Dernocoeur serves as a proof of concept that a nurse-first mentality can drive business results.While the transition requires learning to make difficult operational decisions, she maintains that the core of the work remains largely unchanged."It’s very different. You have to change how you think and become more operational. But once a nurse, always a nurse," Dernocoeur said. "That caring, hands-on mentality adds a positive layer to being a business leader. I see it as a strength."As Home Halo continues to expand its footprint, Dernocoeur is focused on maintaining the warmth informed by her Cuban roots. Because for her, the growth of the brand is an extension of a philosophy that’s quite personal."I’m from Cuba. We’re ‘people persons,’" she said. "We love communication, connection and love. And that’s what we bring to our work."To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/home-halo">https://1851franchise.com/home-halo</a>

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Former RN turned VP of Operations Maria Dernocoeur shares how Home Halo’s people-first model empowers franchisees to build purpose-driven, locally-focused, scalable senior care businesses.

How Home Halo Is Using Clinical Expertise to Set a New Standard in Senior Care

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<a href="https://homehalofranchising.com/">Home Halo</a>, the personalized in-home care franchise designed to help seniors live safely and independently in the comfort of their home, has spent several years tightening its playbook before launching franchise opportunities. After operating in eight states corporately, the brand is introducing its model to new operators as demand grows for aging-in-place services and more families seek dependable in-home support.Home care is a detail-driven, people-first business, and Home Halo has built the tools and playbooks franchisees need to operate confidently, meet local requirements and scale with consistency.“Home care isn’t a business where you can hand someone a binder and wish them luck,” said&nbsp;<a href="https://www.linkedin.com/in/dan-deak-homehalo/">Dan Deak</a>, founder and CEO of&nbsp;<a href="https://1851franchise.com/home-halo/info">Home Halo</a>. “We waited to take this across the country until we could show up for owners with real support, clear standards and a way to keep the business on track week after week. By prioritizing support infrastructure first, we’ve set the stage for healthy growth and long-term success.”Home Halo’s franchise model guides owners from licensing through day-to-day operations, with a defined launch plan and ongoing support. The company’s proprietary&nbsp;<a href="https://1851franchise.com/home-halo/home-halo-franchise-launch-process-2729526#stories">160-step onboarding process</a> helps franchisees build a strong operational foundation, including a caregiver-hiring and retention structure, business development strategies, consistent lead-conversion routines, and the documentation and requirements specific to their markets.Rather than focus solely on startup training, the company emphasizes continued support and regular site visits from business coaches to reinforce execution and operational discipline.Home Halo also brings&nbsp;<a href="https://1851franchise.com/home-halo/va-reimbursement-a-unique-opportunity-for-home-halo-franchisees-2729531#stories">hands-on experience working with Department of Veterans Affairs reimbursement programs</a>, an area many operators find difficult to navigate early on. The company has built systems to manage documentation, compliance and administrative requirements tied to government-funded care, giving franchise owners a clearer path to serving eligible veterans. That experience helps owners reach an underserved population while building a steady book of business tied to long-term care needs.“Our mission is simple: to provide quality, compassionate care and give our franchisees the tools they need to build a successful business,” Deak said.As the franchise program rolls out, Home Halo is prioritizing select regional markets where demographic trends, workforce availability and health care infrastructure support sustainable growth. Home Halo offers prime territories across the United States.Home Halo looks for coachable, mission-driven franchise partners from a wide range of backgrounds who bring the work ethic to lead locally, follow the playbook and build a business centered on helping people. The total initial investment for a single territory ranges from $92,900 to $153,800, including startup costs, licensing and initial operating capital. Total gross sales for the company-owned location in Albuquerque, New Mexico, were $2,234,921 in 2025, according to the brand’s Item 19 in its Federal Disclosure Document (FDD), demonstrating the strength of the Home Halo model and the significant revenue potential for franchise owners who follow the system.The brand’s expansion comes as demand for in-home care continues to accelerate. By 2030, all baby boomers will be 65 or older, increasing the number of households seeking support that allows older adults to remain at home safely. Research has consistently shown that most older adults&nbsp;<a href="https://www.aarp.org/home-living/home-community-preferences-survey-2024/">prefer to age in place</a> when possible.“Families want care that is dependable, high-quality and, most importantly, delivered with a human touch,” Deak said. “We’re looking for owners who have a passion for helping people and want to make a real difference in their communities.”About Home HaloHome Halo is a non-medical in-home senior care company founded by Dan Deak. The brand offers care services for seniors and veterans and has launched its franchise program as it continues to grow in select markets. Home Halo works with franchise owners who want to operate locally while adhering to established care-delivery systems. For more information about franchise opportunities, visit&nbsp;<a href="https://homehalofranchising.com/">www.homehalofranchising.com</a>.

The non-medical in-home care brand for seniors and veterans is officially launching its franchise program after signing its first franchisee, as demand for aging-in-place services rises.

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

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