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Home Clean Heroes Franchisee Malia Sharpe Expands Within Atlanta, Breaking Into the Franchising Space and Growing Her Business Rapidly

As women and African Americans are sparsely represented within the franchising space, Malia Sharpe is taking the Atlanta cleaning business by storm. Now, she looks forward to building out the six territories she currently owns, aiming to establish three to four teams in each territory.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 10:10AM 05/03/22

Malia Sharpe, a young Atlanta entrepreneur, has found her passion within Home Clean Heroes, the 11-unit home cleaning franchise brand that supports First Responder heroes with every house it cleans. While co-owning and operating the family dermatology business, Bella Dermatology, with her mother, Dr. Sharpe, Malia began to search for additional business opportunities. After much time spent reviewing hair bar, restaurant and cleaning franchise opportunities, she ultimately decided to pursue a Home Clean Heroes franchise due to its family-friendly nature and the existing demand within the Atlanta area.

In previous years, she had considered the possibility of owning a Starbucks or Chick-fil-A in Atlanta and had researched those prospects, but the pandemic really sparked her interest. 

“First I decided to look into franchising, and I looked at a lot of cleaning services, but I thought Home Clean Heroes was the best fit. I really liked the energy of the staff and everyone who worked there,” she said.

Sharpe knew from firsthand experience that the community was lacking an official home cleaning service; the majority of cleaning services in the area were provided by independent contractors, so there was an obvious gap in the market. After weighing both company culture and business model, she decided that Home Clean Heroes would be the best fit for her. 

“Everything was so organized, and it really felt like they set up franchisees for success. I didn’t feel like I had that same business model with other options,” she said.

The first location opened in January 2022, operating out of Stonecrest, Georgia. After serving that territory for a few months, an opportunity to purchase a second Atlanta Home Clean Heroes units from North Atlanta arose. The purchase and team transition was recently finalized, and the two areas have been merged to create a single operating entity — Home Clean Heroes of Metro Atlanta.

Her previous small business experience has prepared her for rapid expansion, Sharpe said. While every day is a new learning experience, she continues to work closely with the corporate team and is constantly learning more about clients, cleaning specialists and ways to improve the business even further.

Sharpe said, “This was one of the best decisions we could have ever made — going into this business. This business model allows for you to really curate your own schedule and expand opportunities at your own pace. I have no regrets.” 

In the next five years, Sharpe aims to build out the six territories she currently owns. Her goal is to develop three to four teams in each territory, and there is a lot of ground to cover, she explained.

Sharpe’s Unique Position in the Franchise World

According to 2021 Zippia data, only 6% of franchisees identify as Black or African American, and only 31% are women. While franchising is viewed by some as a level playing field due to the proven business model provided to franchisees, there remain inequities that align with race, gender, orientation and education.

While systemic disadvantages continue to impact entrepreneurs, franchisees like Sharpe are contributing to the representation that is so critically important for young, Black women who will go into business in the future. Roughly 20% of Black and Hispanic people interested in entrepreneurship report a considerable barrier in the lack of representation and mentorship available to them. 

There is a popular phrase that exists within discussions of representation: “You can’t be what you can’t see.” As Sharpe not only succeeds in her first franchise opportunity but actively looks to expand, she is establishing her place within the industry while providing much needed representation for future entrepreneurs.

Though systemic barriers continue to exist, representation and community building are slowly making entrepreneurship and franchise ownership more accessible to people of all walks of life. As referenced in FranchiseWire, franchising does create a more level playing field for those looking to start a business. With an already-established business model, the larger hurdles lie in a potential franchisee’s ability to fund the venture and execute the plan.

As the popularity of franchising grows, attracting more minority ownership than non-franchised opportunities, it is trailblazers like Sharpe who continue to grow as both business leaders and role models, strengthen and expand the community of franchisees and represent the great possibilities that lie within franchising.

The startup costs for a Home Clean Heroes single-unit franchise ranges from $76,902 to $100,851. To learn more about franchising with Home Clean Heroes, visit 

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.