For Zahra Humecki, the path to success in ownership has long been predicated upon the creation of a better life. After she immigrated to America in 1992, Humecki built a career in IT and software consulting until burnout began to set in. Seeking more control over her future and a way to do meaningful service in her community, Humecki connected with a franchise development professional to explore business ownership.
“When I started 20 years ago, I worked in IT, consulting and building software. It was pretty rough. I was working 16 hours a day just coding. After five years, it burned me out. I decided I didn’t want to work with computers anymore. I wanted to do more service work and be part of the community,” Humecki said. “I worked with a woman from a franchise development background. She met with me, reviewed my resume and gave me a list of questions. She narrowed it from 100 types of businesses to 30, then to 10 and finally to five. That’s how I ended up gravitating toward home care.”
Launching a Homewatch CareGivers franchise in the northern suburbs of Chicago two decades ago would prove life-changing, giving Humecki greater control over her financial future. And branching out into multi-brand franchise ownership through another Authority Brands concept, The Cleaning Authority, has helped her build a legacy she can pass on to her children.
Humecki’s decision to grow as a multi-unit franchise owner with Authority Brands wasn’t so much a pivot as it was the result of circumstance. More than a decade into running her Homewatch CareGivers franchise, a unique opportunity arose with The Cleaning Authority that proved too good to pass up. After talking with her family, Humecki decided that expanding into a second brand sharing a similar customer base was the right next move.
What she discovered in The Cleaning Authority was another brand built around a highly structured system. Already familiar with the level of support provided by Authority Brands, Humecki took the opportunity to grow as a multi-brand franchise owner.
Today, Humecki runs three Homewatch CareGivers territories and one The Cleaning Authority unit, employing more than 100 people through her franchise ownership.
Navigating the COVID-19 pandemic as the owner of an in-home care franchise proved difficult. Adding to the challenge, Humecki opened a The Cleaning Authority unit early in 2020 as well. But strong support from Authority Brands made it all possible.
“Both franchises have great support networks,” Humecki said. “If the support system wasn’t good, I wouldn’t do it. It’s challenging but manageable.”
Creating a new revenue stream by securing Medicaid certification for the Homewatch business, Humecki remains focused on further expansion as 2026 nears. Today, life as a multi-brand franchise owner delivers more than merely financial security, with Humecki able to end each work day fulfilled.
Franchising didn’t just help Humecki ease the workplace burnout she was experiencing; it helped her grow a successful business she can pass on, giving her the rare luxury to step back and enjoy what she’s built.
“I came to the U.S. in 1992 from another country. I had three jobs and worked hard. But franchising changed my financial situation. Being an owner makes me feel accomplished. I’ve built wealth and feel fulfilled,” Humecki said. “Now my kids are taking over, so I’m working less and focusing on coaching them. It’s a joy to see them grow and lead.”
Ultimately, Humecki’s story shows that with persistence and clearly established priorities, franchising can make a difference on a number of levels. What began as a way to ease workplace burnout has evolved into a multi-brand franchise business that supports Humecki’s family, employees and community, while delivering a work-life balance which will allow her to step back from the business when that day nears. For Humecki, success in franchising isn’t defined by what she’s built, but by the fact that she can pass it on to the next generation with confidence and a foundation built to endure.
Homewatch CareGivers
SPONSORED
When her time in tech brought exhaustion, Humecki made the franchising pivot, growing a family-run operation through Homewatch CareGivers and The Cleaning Authority.
For Zahra Humecki, the path to success in ownership has long been predicated upon the creation of a better life. After she immigrated to America in 1992, Humecki built a career in IT and software consulting until burnout began to set in. Seeking more control over her future and a way to do meaningful service in her community, Humecki connected with a franchise development professional to explore business ownership.
“When I started 20 years ago, I worked in IT, consulting and building software. It was pretty rough. I was working 16 hours a day just coding. After five years, it burned me out. I decided I didn’t want to work with computers anymore. I wanted to do more service work and be part of the community,” Humecki said. “I worked with a woman from a franchise development background. She met with me, reviewed my resume and gave me a list of questions. She narrowed it from 100 types of businesses to 30, then to 10 and finally to five. That’s how I ended up gravitating toward home care.”
Launching a Homewatch CareGivers franchise in the northern suburbs of Chicago two decades ago would prove life-changing, giving Humecki greater control over her financial future. And branching out into multi-brand franchise ownership through another Authority Brands concept, The Cleaning Authority, has helped her build a legacy she can pass on to her children.
Humecki’s decision to grow as a multi-unit franchise owner with Authority Brands wasn’t so much a pivot as it was the result of circumstance. More than a decade into running her Homewatch CareGivers franchise, a unique opportunity arose with The Cleaning Authority that proved too good to pass up. After talking with her family, Humecki decided that expanding into a second brand sharing a similar customer base was the right next move.
What she discovered in The Cleaning Authority was another brand built around a highly structured system. Already familiar with the level of support provided by Authority Brands, Humecki took the opportunity to grow as a multi-brand franchise owner.
Today, Humecki runs three Homewatch CareGivers territories and one The Cleaning Authority unit, employing more than 100 people through her franchise ownership.
Navigating the COVID-19 pandemic as the owner of an in-home care franchise proved difficult. Adding to the challenge, Humecki opened a The Cleaning Authority unit early in 2020 as well. But strong support from Authority Brands made it all possible.
“Both franchises have great support networks,” Humecki said. “If the support system wasn’t good, I wouldn’t do it. It’s challenging but manageable.”
Creating a new revenue stream by securing Medicaid certification for the Homewatch business, Humecki remains focused on further expansion as 2026 nears. Today, life as a multi-brand franchise owner delivers more than merely financial security, with Humecki able to end each work day fulfilled.
Franchising didn’t just help Humecki ease the workplace burnout she was experiencing; it helped her grow a successful business she can pass on, giving her the rare luxury to step back and enjoy what she’s built.
“I came to the U.S. in 1992 from another country. I had three jobs and worked hard. But franchising changed my financial situation. Being an owner makes me feel accomplished. I’ve built wealth and feel fulfilled,” Humecki said. “Now my kids are taking over, so I’m working less and focusing on coaching them. It’s a joy to see them grow and lead.”
Ultimately, Humecki’s story shows that with persistence and clearly established priorities, franchising can make a difference on a number of levels. What began as a way to ease workplace burnout has evolved into a multi-brand franchise business that supports Humecki’s family, employees and community, while delivering a work-life balance which will allow her to step back from the business when that day nears. For Humecki, success in franchising isn’t defined by what she’s built, but by the fact that she can pass it on to the next generation with confidence and a foundation built to endure.
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