Honest-1 Auto Care is eyeing Houston for expansion.
In the next five years, Honest-1 Auto Care is looking to open 30 franchise locations throughout the greater Houston area. The Scottsdale, Arizona-based franchise is currently negotiating a lease in the Pasadena location of Houston.
“Houston’s the fastest-growing city in the country, I believe,” Chuck Fasnacht, region developer at Honest-1, told the Houston Business Journal. “The amount of growth that’s going on there is incredible, and we want to be a part of it.”
Honest-1 plans to spread its message in the Houston community by targeting women and millennials with transparent communication of the repair process and eco-friendly practices.
The brand is looking to open 30 locations in Houston and is searching for the right people to help build the brand in the market.
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