1851

Three years ago sisters Hannah Oiknine and Sarah Azan were frustrated in their respective jobs. Oiknine was working as an apprentice at Microsoft and Azan was working as an independent public relations professional in their native France when the two sisters noticed a big gap in the storytelling industry--reporters were rarely opening pitch emails, leaving many untold stories lost in the abyss of their inboxes.

The powerhouse women decided to team up and, instead of just recognize a problem, they came up with an innovative solution--a social media network for public relations professionals and reporters, connecting these story tellers to the story makers. And with that, <a href="http://babbler.us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-babbler-is-taking-public-relations-into-the-social-media-age-11005" target="_blank" rel="nofollow" target="_blank">Babbler </a>was born.

Babbler is a social media network that allows public relations professionals to create profiles where they can upload newsworthy content, pitches, videos and more to their feed. Reporters can then search and sift through their own customizable feed of information, getting relevant story ideas, photos and the contact information of the press contact for the person or brand.

Reporters are able to tailor the content they see by location and subject matter as well as search for story idea by keyword.

&ldquo;It was evident to me that there was a demand for a tool like Babbler because it&rsquo;s the only PR tool on the market that really works to solve an issue that everyone complains about,&rdquo;Oiknine said. &ldquo;We saw an opportunity to provide a solution.&rdquo;

Babbler combines search databases like Cision with the direct contact of email. Reporters can use the platform for free and can pick up story ideas, comment on posted content, ask press contacts follow up questions directly and download materials like photos any time of day or night.

&ldquo;Through Babbler, reporters have direct access to high-res images, video and more,&rdquo; said Oiknine. &ldquo;They can also post requests for sources on specific topics. It&rsquo;s a two-way interaction system.&rdquo;

In addition to attracting reporters to the platform, Oiknine and Azan have tapped into the new class of news creators--social influencers.

For PR pro&rsquo;s, they can still utilize the tool to reach reporters even if they aren&rsquo;t on Babbler by uploading a contacts list and sending them information through the platform. And don&rsquo;t worry about something getting in from of the wrong set of eyes. Babbler lets public relations teams dictate which pool of reporters will see each news item posted.

After finding success in France, Babbler launched in the U.S. last spring at the annual SXSW festival in Austin, Texas and since has continued to grow with the help of Techstar, a global company that helps entrepreneurs bring their new technologies to new communities. Now, the team is growing the Babbler brand and its user base across America.

&ldquo;Our goal is to quickly get a critical mass of users and prove that this problem in the public relations industry is the same here as it is in France, and we&rsquo;ve created a solution to that,&rdquo; Oiknine said.

How Babbler is Taking Public Relations Into the Social Media Age

1851 Franchise

Founder and CEO Hannah Oiknine tells us how she left the industry in order to fill a gap in it


how-babbler-is-taking-public-relations-into-the-social-media-age

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh

How Babbler is Taking Public Relations Into the Social Media Age

MORE STORIES LIKE THIS