How Christmas Decor Runs Parallel to Your Existing Company

Due to its somewhat seasonal nature and streamlined operations, Christmas Decor presents an excellent opportunity for existing business owners to widen their service and revenue opportunities. Though the business must be maintained year-round, much of the client-facing work is done closer to the holidays, allowing owners to market new services to the client base that has been established through other means.

“Will it feel like you’re building a brand new business? The reality is that it won’t. If you already have a raging river running north, Christmas Decor can run parallel to that business,” explained Brandon Stephens, president of Christmas Decor. “We have franchisees that, by utilizing this side-by-side model, are able to secure impressive revenues without pulling attention away from their other ventures.” 

Bill Cowley, a Christmas Decor franchisee, has done just this. By pairing Christmas Decor with his existing pest control business, Cowley has been able to increase revenues significantly without building a second business from the ground up.

“Our core business is pest control. We’ve been in the best control business since 1991, so over 30 years. That’s what we do all year round. We get a little slower in the winter, but we are very busy in the spring, summer and fall,” Cowley said. “Because the demand for our service obviously falls off a bit in the winter time, that’s where Christmas Decor comes into the picture.”

After gaining the trust of the customer base over the last three decades, Cowley can market both pest control and Christmas Decor services to a shared customer base, and pest control employees who fit the needs of the business can serve as Christmas Decor employees as well.

However, business is not confined to just the established customer base. Cowley explained that they also market to the general public in the area, even if those customers are not existing pest control clients.

“When we got into the Christmas business, we did it to increase cash flow in the wintertime and provide work for employees who would have otherwise been seasonal workers,” Cowley said.

After incorporating Christmas Decor into existing operations and allowing it to run parallel to the pest control business, Cowley says there has not been a single year that the company did not net positive.

“We were making money in year one. Having the franchise model helps you figure it out really quickly as opposed to trying to do it all by yourself,” he said. “We have been very profitable because we just follow their system.”

About Christmas Decor 

Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada. Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. and Canada. For more information on Christmas Decor, please visit https://www.christmasdecor.net/franchise/.