Franchise News
How Cooper's Hawk Plans to Grow as a Lifestyle Brand
From wine, to food to now, potentially travel.
Ares Management, a private-equity group, announced its investment in Cooper’s Hawk Winery & Restaurant according to Nation’s Restaurant News. Cooper’s Hawk CEO Tim McEnery believes that the investment is an opportunity for the company to continue to succeed.
“[The investment will help] take Cooper’s Hawk to its full potential and continue to grow and do unique things in the industry,” McEnery told NRN.
While Cooper’s Hawk is mainly known for their extensive wine menu, McEnery “plans to continue growing Cooper’s Hawk as a ‘lifestyle brand,’” notes the article. Along with being a restaurant, wine bar and wine maker, its Wine of The Month Club is home to 400,000 members.
“What we’ve learned is our wine club members trust us, they trust our brand,” McEnery states in the article.
Travel is slowly becoming a part of Cooper’s Hawk’s brand identity as the franchise now offers trips to its club members. These trips include wine tours in various locations such as Kentucky and France. In the future, McEnery hopes that he’ll be able to offer more options through Cooper’s Hawk concierge service, NRN states.
To read the full article, click here
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
