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How JDog Helped Joe Yurick Find His Way Back to His Veteran Identity Years After an Honorable Discharge

How JDog Helped Joe Yurick Find His Way Back to His Veteran Identity Years After an Honorable Discharge

After an honorable discharge from the US Army, Yurick moved through a variety of industries before finding his way to a JDog mixer event. For Veterans like Yurick, JDog businesses mimic a familiar military structure and provide connection to the larger Veteran community nationwide.

Joe Yurick joined the U.S. Army in 2000. Shortly after he completed basic training and AIT (Advanced Individual Training), the 9/11 attacks occurred, and he was deployed. After an honorable discharge in 2004, he worked in a variety of industries — trucking, sales, concrete and more. Coincidentally, a previous employer encouraged him to attend a JDog Brands mixer to learn more about the company.

“When I went, I really didn’t know much about it,” Yurick said. “I immediately fell in love with the mission and the whole Veteran aspect. Just seeing the obnoxiously beautiful vehicle wraps and the uniforms kind of got me excited. After all these years, since ‘04, I never really celebrated the fact that I was a Veteran. Now, not only can I celebrate that but I can put Veterans to work and help other people out.”

Now, Yurick owns two JDog Junk Removal & Hauling territories in Pennsylvania, is reconnected with the military community and has developed a strong relationship with his employees and community. He and his team are able to serve those in the community who need support through junk hauling, donations and giveaways, and Yurick says he’s having a blast.

Watch the full interview here.

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Morgan Wood

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Morgan Wood

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