1851

Public relations (PR) is a powerful tool for building brand awareness and creating meaningful connections with audiences.&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mainland-has-engineered-a-winning-solution-for-pr-2728392" target="_blank" rel="nofollow">Mainland*</a> has created a proven approach to public relations that combines powerful storytelling, consistent press outreach and innovative client support. By focusing on what matters most — engaging stories and impactful results — the company has developed a model that works for brands of all sizes.In a recent video, Mainland Chief Growth Officer&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mainland-has-engineered-a-winning-solution-for-pr-2728392" target="_blank" rel="nofollow">Nick Powills</a>, shared insights into what makes a PR strategy successful. Here’s a closer look at how Mainland has engineered a winning solution for PR.<h3>Great PR Starts with a Strong Story</h3>The foundation of any successful PR campaign is a compelling story. It’s not enough to announce a new location or event; the key is uncovering the human-interest angle. Stories about a business owner’s journey — whether it’s a career change, overcoming challenges or chasing a lifelong dream — are what truly resonate with audiences. These narratives connect on a deeper level and grab the attention of both media outlets and the public.“Unlocking the story means we're digging,” said Powills. “We’re focusing on the human interest piece. As a franchise brand, we have the benefit of working with franchise owners, and each owner has achieved something incredible leading up to operating their business.”<h3>Consistency Is the Key to Momentum</h3>Consistency is essential for building momentum in public relations. From franchise signings and openings to thought leadership and seasonal campaigns, PR works best when there’s a steady stream of news. Tying campaigns to cultural or seasonal moments, like quirky national holidays, helps maintain relevance and keeps the narrative fresh.&nbsp;This consistent "drumbeat" of press builds awareness over time and positions a brand as a leader in its space.“The faster that we can get this thing going, the more noise that will create for your business, which in turn, then the PR has immediate effect,” Powills said.&nbsp;<h3>How Mainland Stands Out</h3>Mainland takes a people-first approach to PR by focusing on personal, meaningful stories. Instead of generic press releases, Mainland delivers tailored pitches that emphasize the human side of the narrative. This strategy makes the stories more compelling to outlets like blogs, podcasts, national newspapers and TV shows.The goal is to deliver press coverage that goes beyond industry-specific outlets, reaching diverse audiences and driving measurable results.“We put humans front and center — what is the story behind the person?” said Powills. “ We hand-deliver that pitch to the media, focusing on things that are meaningful, wall-worthy, and will delight our clients. We don’t want just trade media; we aim for variations of results that have real impact back to the business.”<h3>Making PR Work in a Challenging Landscape</h3>Earned media can be unpredictable, but Mainland has developed a process to ensure consistent results. They start by identifying the most compelling aspects of a story, ensuring it’s clearly articulated and sharing it across multiple platforms. Targeting a mix of media outlets — such as daily newspapers, trade journals, podcasts and radio — helps maximize exposure and impact."We focus on pulling out the story, making sure it’s articulated correctly and then distributing it far beyond just a daily or business journal,” said Powills. “There's a lot of different areas that can have an impact for your brand. Find things that people would be excited about.”<h3>The Power of Storytelling</h3>PR isn’t just about announcements; it’s about connecting people to stories that inspire and engage. By focusing on narratives that highlight personal challenges, accomplishments and dreams, Mainland creates campaigns that stand out and make an impact.“Tell me what the story is, tell me what you did before, tell me something that you're proud of — you can start unlocking some of these cool things,” said Powills. “There's many ways to unlock it — go find great stories and build a drumbeat that sounds really loud. That's what you're going for to build an effective PR.”&nbsp;This focus on storytelling, combined with consistent press efforts and innovative strategies, is how Mainland has engineered a winning solution for public relations.Watch the full video above or on&nbsp;<a href="https://www.youtube.com/watch?v=k3yU8D_4vdA&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mainland-has-engineered-a-winning-solution-for-pr-2728392" target="_blank" rel="nofollow">YouTube</a>.

How Mainland Has Engineered a Winning PR Strategy 

1851 Franchise

Mainland transforms public relations by uncovering powerful stories, maintaining consistent press coverage and driving measurable impact for brands.

How Mainland Has Engineered a Winning Solution for PR

how-mainland-has-engineered-a-winning-solution-for-pr

Mosquito Squad Plus

image of mosquito squad franchise investment opportunity

Top 5 Reasons To Invest in a Mosquito Squad Plus Franchise Right Now

top-5-reasons-invest-mosquito-squad-franchise

Sola Salons

image of sola salons franchisees marc barber and wesley staples 

Real Estate Professionals and Sola Salons Owners To Share Growth Journey in Upcoming Webinar

real-estate-to-sola-salons-franchise-webinar

DoodyCalls

Why DoodyCalls Is Cleaning Up in the Pet Waste Industry

why-doodycalls-is-cleaning-up-in-the-pet-waste-industry

What Makes DoodyCalls Every Dog Owner's Best Friend 

doodycalls-pet-waste-removal-benefits

HomeTeam Inspection Service

Photo of two HomeTeam team members speaking with person in white top and black skirt

Investing in Your Future: What Does It Take To Own a HomeTeam Inspection Service Franchise?

hometeam-franchise-investment

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Jack Mashini — Co-Founder, Wing Snob

top-25-franchise-marketing-leaders-jack-mashini-co-founder-wing-snob

What It Really Means to Franchise Your Business   

what-it-really-means-to-franchise-your-business

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

How Mainland Has Engineered a Winning Solution for PR

MORE STORIES LIKE THIS