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Once prospective franchisees sign on with the semi-permanent eyelash extension brand, Jordan Levine, VP of Operations, and the rest of the operations team guide studio owners through the launch process.
Since its 2018 acquisition by WellBiz Brands, Inc., the Amazing Lash Studio® brand has been gearing up for growth. Today, the semi-permanent eyelash extension franchise has grown to feature more than 240 locations across the country. Through a national presence and a competitive franchise offering, the e brand has established itself as the runaway leader in the emerging eyelash extension category of the beauty segment. Now, the brand is continuing to position incoming franchisees for success thanks to Jordan Levine, vice president of operations of WellBiz Brands, and the rest of the brand’s industry-leading operations team.
“I joined the WellBiz Brands team in January 2019, to reshape the culture and process of the company’s brands,” said Levine. “Prior to that, I had nearly two decades of experience in the franchising industry, including working as the Senior Director of International Operations for Massage Envy® and as a franchise partner and Regional Developer for Cold Stone Creamery®. My experience has given me an in-depth understanding of the industry from a franchisee standpoint—it’s about creating a business relationship and speaking the same language.”
Levine was excited to bring his expertise to the Amazing Lash Studio brand in order to guide prospective franchisees through the process of signing on as owners. The first point of contact for Levine is during the Meet the Team Day, where he interacts with each prospect and answers any questions they have in order to paint a picture of what studio ownership looks like within the Amazing Lash Studio brand.
Once a franchisee signs on, the operations team works closely with each studio owner throughout the opening process. Levine and the Amazing Lash Studio operations team spent this past year developing the Speed to Ramp program, which is designed to shorten the window of time between studio opening and studio profitability, through marketing, real estate, staffing and operational support. When new franchisees are first to their market, the real estate team helps analyze demographic information such as age, marital status, spending habits and income levels to help franchisees pinpoint the perfect location for the market’s new studio. Plus, the brand provides marketing assistance by helping drum up local awareness and demand for its leading beauty services. The Amazing Lash Studio team also helps new franchisees position themselves for recurring revenue by advertising their studio’s membership specials before their doors are open.
Levine and the operations team have currently made the Speed to Ramp program a major priority investing in strategy and researching the top ten performing Amazing Lash Studio openings in order to develop best practices and make them the standard operating procedure.
Another area in which the brand distinguishes itself is through the way it opens the door for interested franchisees by providing resources to assist franchisees with recruiting, training and retaining their studio employees. In addition to helping grow and train stylist staff, the brand’s new “Advanced Manager Training” initiative ensures that franchisees are given support in helping them find and retain the best possible leaders for their studio.
“We created a weeklong training curriculum for managers in order to help franchisees lead their team and think of their business in a new way,” said Levine. “Many franchisees are multi-unit owners, so their studio manager is often running the day-to-day operations. While many franchisees think they should be managing, my job is to show them how important it is to hire someone who knows the beauty industry, has the acumen to hire and retain stylists and has experience creating a great culture. The magic happens when the franchisee and their manager come together, and we can provide the level of training needed to help make that happen.”
Since starting the Advanced Manager Training program, over 200 studio managers have participated in the course and Levine notes that the team is already receiving positive feedback from both franchisees and managers.
Lastly, Levine and the operations team work hard to create a data-rich opportunity, providing targeted key performance indicators (KPIs) to help offer franchisees flexibility and work-life balance while ensuring that their studios are running professionally and smoothly day-in and day-out. “We really try to personalize the report card for every location, including a narrowed down list of factors that drive the business,” he said. “Franchisees receive these reports on a monthly basis, which rank each studio to show where their studio stands across the system.”
The brand also provides a mobile app that allows for online booking and helps streamline the digital intake process at the studio level. The brand’s technology vendor continues to improve the platform, such as adding two-way text messaging, to make sure franchisees are working with best-in-class programs.
“The ideal Amazing Lash Studio franchisee is self-starting, self-motivated and brings a high level of passion to the business,” said Levine. “Beauty experience isn’t important to us—we love franchisees who join the brand with a blank slate and are hungry for success. Those are the franchisees I love working with every day as we help guide them toward achieving their dream of business ownership.”
The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510*, including a $39,900 franchise fee. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.
*As per the March 30, 2020 Franchise Disclosure Document.
Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are registered trademarks of Amazing Lash Franchise, LLC. Massage Envy® is a registered trademark of Massage Envy Franchising, LLC. Cold Stone Creamery® is a registered trademark of Kahala Franchising, LLC.
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