How Which Wich’s Concept & Delicious Sandwiches Attract Couple to the Franchise

1851: What made you initially attracted to the brand?

Which Wich Superior Sandwiches Franchisee Katie Madoch: My husband and I loved the build your own concept of Which Wich and the unique ordering system. The menu offers a variety of delicious sandwiches, but it’s awesome that you can make your own, too. Our restaurant has been open for over five years and we haven’t turned back since - we love it!

1851: What parts of the brand made you decide to buy it?

Madoch: We liked the concept and the vibe of the restaurants. It was more than what I expected from a traditional sandwich shop where you order and then take your sandwich to go. At our location, we find that customers enjoy the overall experience and environment, from the tasty food to the music. Most often, we find that our customers dine in instead of taking it to go.

1851: When researching the brand, how important was the website in helping educate you about the opportunity?

Madoch: The website itself was not a force in educating us on the brand even though it was helpful. We would look for information on the web and speak with other franchisors about their experience.

1851: How did you perform due diligence on the brand?

Madoch: We spoke with many other franchisees and mutual friends who were involved in franchising. We went through a discovery day at Which Wich headquarters and that’s definitely when my husband and I both knew we were making the right decision with opening a Which Wich location of our own, but I’d say initial research, in the beginning, is very important.

1851: How do you absorb content/media today?

Madoch: I watch the news every day and read news online, mostly