Idolize Brows & Beauty to Build on Strong Momentum and Brand Recognition by Expanding in Key Markets Across the Southeast

When it comes to the beauty segment of the franchising industry, demand among consumers is at an all-time high. More and more people are willing to spend money to take care of their skin and appearance—in fact, the U.S. Skin Care Market expected to reach the $11 billion mark by the end of 2018. That’s why Idolize Brows & Beauty is experiencing tremendous success.

Founded in 2009, the emerging franchise concept has solidified its position as a leader in a previously untapped segment of the industry. Its main focus is threading, which is the fastest growing alternative to facial waxing or depilatory creams. It’s performed by twisting antibacterial cotton thread and pulling it along the skin’s surface to remove hair from its follicle. And while this technique is increasingly popular, Idolize has perfected its technique in its six corporately owned locations.

Right now, Idolize has a presence in both Charlotte and Raleigh, North Carolina in addition to Richmond, Virginia. In order to build off of the momentum and brand recognition that it’s already achieved in those local communities, Idolize is now targeting those same cities for franchise growth. Given their demographics, there’s still tons of room for local owners to grow across all three cities. And according to Pandoria, the proximity to the brand’s corporately owned locations will actually provide a strong competitive edge.

“Franchisees who open up their own Idolize spa will have direct access to our corporate support team. While we’re prepared to help guide local owners through the franchise process regardless of what city that they open up in, our goal is to expand close to home first as we get our business ownership opportunity off the ground to ensure that we’re growing in the right way,” said Pandoria. “We’ve had great success on the East Coast, so we’re eventually going to set our sights on the rest of the country. But right now, we’re still growing in our existing markets in the East and Southeast. We’re only seeing more and more demand in our existing markets, so we’ll continue to take advantage of that and then roll out a strategy to move west,” Pandoria said.

Franchisees who sign on board to grow alongside the Idolize brand will gain access to a comprehensive list of competitive advantages. In addition to capitalizing on the brand’s positive reputation and supportive corporate team, local owners will also be able to make Idolize’s proven concept their own. That means that while they’re in business for themselves, they won’t be by themselves—the Idolize team will be there to walk them through the franchising process every step of the way.

Beyond being set up for success, Idolize franchisees are also presented with the chance to get in on the ground level of an emerging concept poised for consistent and rapid growth. Demand in the beauty industry is only expected to go up, and Idolize is positioned as a leader and innovator leading the way.

“The possibilities for growth are unlimited right now—that’s what makes me so excited about Idolize’s new franchising opportunity. We’re paving the way in a unique segment of the beauty industry that’s only expected to grow, and we’re in the perfect position to help our franchisees take full advantage of that potential,” said Pandoria. “Because of the success that we’re already seeing in communities across the Southeast, we’re confident that franchisees who enter our system will experience the same. We’re looking forward to launching even more locations so that we can call new communities home, and we’re excited to see entrepreneurs thrive alongside our concept.”