When the world shut down in 2020, real estate development professional Lily Mantych was ready to launch her next big project — a subdivision she had spent months planning and getting approved. Then the banks closed, and the project stalled. 

A friend introduced her to franchising, and when Mantych discovered IMAGE Studios, it clicked. The concept wasn’t far from what she already knew. “It’s all real estate,” she said. “Instead of lots, I’m doing suites. Instead of selling to homeowners, I’m renting to beauty professionals.”

Mantych signed her franchise agreement in 2022, opened her first location in Overland Park, Kansas, in 2023, and her second in Lee’s Summit, Missouri, in 2024. A third is already in development for next year.

IMAGE Studios was a chance to start fresh without starting over. The model lets Mantych use her real estate and project management experience while building something that helps other people succeed. 

In today’s economy, many people are looking for stable businesses tied to real estate that also make a difference in their communities. IMAGE Studios gives them that opportunity.

Why You Don’t Need Beauty Experience

At first, Mantych wasn’t sure she was the right fit since she doesn't come from a beauty background. 

"That was a concern for me, but then it turns out that it's actually a positive thing because I was able to bring my business background to the beauty industry. Some beauty professionals struggle to think about the big picture. And that's what IMAGE Studios does really well, [letting you] concentrate on the big picture so the rest can come naturally." 

Her background in finance and development afforded her the perspective many beauty pros need, including structure, planning, and financial support. That’s one reason she believes IMAGE Studios is a strong option for professionals from all backgrounds, especially those with real estate or management experience.

Franchise Support That Delivers

One of the biggest differences Mantych saw with IMAGE Studios was how responsive and supportive the corporate team was. That level of connection helped her navigate challenges as a new franchisee and reinforced her confidence in the brand.

“When I was researching, I called every other salon suite brand and none of them returned my phone call. That’s a big deal for me because communication is key to any success,” Mantych said. “Since 2022, I’ve never had a time where I have not received a return call or a response to say, ‘Hey, let me get back with you in a day or so and then we’ll come up with a solution.’”

Building Success by Supporting Others

Mantych now owns six territories, but what really makes her proud isn’t the number — it’s the impact. “When pros renew their leases, that’s when I know I’ve done my job,” she said.  

Her locations are filled mostly with women — many of them young, single, or raising families. “I’m an immigrant and an Asian woman,” Mantych said. “In my culture, women aren’t usually in the forefront. My children are first-generation here, and I need to set a legacy." 

She meets with tenants monthly to review finances, helps them with taxes and banking, and encourages their long-term growth.

"For me, it's generational and it's cultural because if they're happier, then their kids are happier and it spreads confidence," Mantych said. "I think you can see that when you walk through my location." 

A Message to Future Franchisees

Mantych’s advice to anyone considering IMAGE Studios is simple: Have purpose.

"It can't be all about money,” she said. “I think if you focus on the money, it just doesn't translate well because the people you're dealing with are very emotional, very artistic and very instinctive. They're going to feel that you care.”

She also wants other women to know that they don’t need a partner to succeed. “A lot of franchise owners are husband-and-wife teams,” she said, “but you can do it by yourself.”

As IMAGE Studios grows across the country, Mantych’s story shows how strong the model is — it’s built on real estate, flexibility and community. In a world where more people want independence and purpose, IMAGE Studios gives them both and makes now a great time to get involved.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/image-studios