IMAGE Studios is a highly scalable model rooted in simplicity. While it sits in the beauty industry, the business model is also a real estate play that equips owners with a platform to support other entrepreneurs going into business for themselves. With 120 open locations and significant white space for growth in major markets nationwide, IMAGE Studios offers the strength of a proven brand with a 12-year track record and zero unit closures.
IMAGE Studios stands out through our innovative approach to beauty, health, and wellness communities, where diverse professionals thrive together rather than compete. This collaborative environment allows professionals to focus on their craft while building stronger businesses together.As the premier luxury brand in the salon suite industry, we deliver unmatched design standards and comprehensive support for owners while maintaining competitive build-out costs. Our proven systems include best-in-class training and ongoing operational guidance, ensuring success for owners and beauty professionals, plus great service for clients seeking service.
IMAGE Studios has been growing quickly since it was founded. The brand now has 121 locations in 27 states and expects to add up to 15 more by the end of 2025. Another 40-plus openings are planned for 2026. This steady growth has made the brand appealing to franchisees who want a business that is both stable and able to expand in a strong industry.
The company was started by Jason Olsen in 2009 during the recession. After opening five locations in five years, he filed the first Franchise Disclosure Document in 2016. Since then, he has worked on building a model that is simple to run and can scale easily. Franchisees can choose to operate one location or expand into multiple units over time.