Image Studios

Why Investors Choose IMAGE Studios | Franchise Growth 2025

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With 125 locations open, dozens more on the way, and Founder/CEO Jason Olsen leading the charge, IMAGE Studios is carving out a fast-growing niche in the beauty and real estate sectors.

Why Investors Are Turning to IMAGE Studios for Scalable Growth

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IMAGE Studios Celebrates Record Growth in 2025 With 35 Openings and 50 Units Awarded

A Kansas City Franchise Owner's Success with IMAGE Studios

IMAGE Studios Expands in Atlanta: Redefining Salon Suites in a Fast-Growing Market

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As&nbsp;<a href="https://www.imagestudiosfranchise.com/">IMAGE Studios</a> continues to scale nationwide, Atlanta has quickly become one of the most significant growth markets on the brand’s development map. With new openings in Roswell and Alpharetta and more locations in development, the city’s mix of creativity, ambition and entrepreneurial energy aligns directly with what&nbsp;<a href="https://1851franchise.com/image-studios">IMAGE Studios</a> is built for.“Atlanta’s just that great mix of creative and entrepreneurial spirit that really mirrors who we are as a brand,” said&nbsp;<a href="https://www.linkedin.com/in/taylor-lamont-37317287/">Taylor Lamont,</a> Chief Operating Officer and Managing Partner at IMAGE Studios. “It’s a city built by independent professionals who are chasing growth on their own terms.”<h2>A Market That Naturally Fits the IMAGE Studios Model</h2>The IMAGE Studios mission is to empower beauty and wellness professionals to become successful business owners. A typical location houses 25 to 35 independent entrepreneurs, creating a thriving small-business ecosystem all within one address. This structure translates especially well in Atlanta, a city recognized nationally for its strong concentration of minority- and women-owned businesses.According to Lamont, about 90% of IMAGE Pro tenants across the country are women-owned ventures, which makes the metro area’s business culture an ideal match for the brand. “Atlanta has an incredible mix of creativity and business acumen. Entrepreneurship feels like part of the culture, and that makes it a natural fit for IMAGE Studios,” he said.The brand has multiple locations open across Atlanta already and expects to award eight additional licenses in the near future. While some franchise systems follow strict population formulas to determine development capacity, IMAGE Studios evaluates each potential site individually. Everything from demographic and psychographic data to competitor performance is reviewed before approving new growth.“We never want to cannibalize one location on top of another,” Lamont said. “Our franchisees’ success is of utmost importance. Growth is defined by data—population shifts, competitor timelines, ramp-up performance—everything that helps us understand whether the market can support more IMAGE Pros.”<h2>Serving Every Corner of the Beauty and Wellness Industry</h2>While many salon suite brands primarily attract hairstylists or barbers, IMAGE Studios has deliberately positioned itself to serve the full spectrum of beauty and wellness entrepreneurs. Inside a typical location, it is common to see hairstylists, barbers, estheticians, lash and brow artists, makeup artists, nail artists, tattoo artists and registered nurses offering aesthetic services.Lamont says this diverse mix is intentional. “We attract a wide variety of beauty professionals,” he said. “Whether someone is a traditional hairstylist or a registered nurse doing Botox, our aesthetic and our design match the businesses that operate inside our spaces.”Because the studios are built to support such a wide array of services, IMAGE Studios often becomes a destination for highly skilled professionals who want the flexibility of operating independently without the complexity of building out their own brick-and-mortar space.<h2>A Turnkey Path Into Business Ownership</h2>Many IMAGE Pros choose the brand because moving into a studio allows them to open a business in days rather than months. The spaces come fully outfitted with millwork, chairs, mirrors, lighting and storage. For someone leaving a traditional salon or commission structure, this means they can transition into independent ownership with minimal downtime.“Everything is provided,” Lamont said. “They don’t want the overhead of building a brick-and-mortar location. They want to move in and start taking clients tomorrow.”The move-in experience is paired with significant business support through IMAGE Pro Academy, which offers education on scaling a business, client retention, pricing strategy, retirement planning, financial management and general business operations. IMAGE Pros receive checklists and guidance for everything from insurance to licensing, which helps first-time business owners avoid the guesswork of entrepreneurship.“We often say people want to go into business for themselves, but not by themselves,” Lamont added. "And a lot of times that's why they're attracted to IMAGE in comparison to our competitors, because the spaces that we build, even though they have their individual studios, they're all gorgeous glass. They're open. They can see each other. It creates a really wonderful community."<h2>Flexible Real Estate That Fits Atlanta’s Growth Patterns</h2>The Atlanta metro has seen rapid expansion of suburban lifestyle centers—walkable districts where residents can eat, shop and access services within minutes of their homes. While these centers are strong options, IMAGE Studios does not rely on them exclusively.“IMAGE Studios thrives in office space, retail centers, malls and strip developments,” Lamont said. This adaptability is an advantage in Atlanta, where traffic patterns, residential growth and mixed-use development vary widely by suburb.<h2>A High-Growth Brand in a High-Growth City</h2>IMAGE Studios now has 130 locations open nationwide and is opening approximately 40 new sites per year. Atlanta sits alongside Dallas, Houston, Phoenix, Charlotte and Tampa as one of the brand’s highest-priority markets moving forward.“This is an attractive franchise model because it’s low overhead, it has recurring revenue and it’s a culture-first brand,” Lamont said. “No franchisee or IMAGE Pro is doing this on their own."What sets Atlanta apart, Lamont added, is the mindset of its people. “Atlanta celebrates ambition. It’s bold, creative, driven—and that’s exactly who IMAGE Studios was built for."To find out more information on the costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/image-studios.">https://1851franchise.com/image-studios.</a>&nbsp;

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IMAGE Studios Introduces IMAGE Pro Academy to Support Entrepreneurs in 2026

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Top 5 Reasons To Invest in an IMAGE Studios Franchise

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SALT LAKE CITY, Utah&nbsp;— Following a year of aggressive expansion and consistent innovation, luxury salon suites franchise&nbsp;<a href="https://www.imagestudiosfranchise.com/">IMAGE Studios</a> is closing the year with 35 new locations opened and 50 units awarded. This recent growth has solidified its footprint nationwide, making it operational in 28 states and forging a path to a presence in 36 states by the end of next year.“At the beginning of the year, we opened our 100th unit, and this year, we’ve sold 50 units. It’s impressive when put into perspective like that,” said&nbsp;<a href="https://www.linkedin.com/in/lizzielumley">Lizzie Webb</a>, vice president of operations. “We’ve had some real national growth this year, and we’ll continue to push into next year.”This year,&nbsp;<a href="https://1851franchise.com/image-studios/info">IMAGE Studios</a> entered several new markets, including Minnesota, Arkansas, Rhode Island, Louisiana, Washington and Nebraska, and it strengthened its presence in the Chicago market. Franchise growth remained strong in Florida and California, particularly in the Los Angeles market, while the East Coast saw new units awarded in Virginia, Connecticut, Maryland and New York.This growth is supported by a data-driven approach to site selection. IMAGE Studios continues to focus on awarding units in markets known for entrepreneurial culture and diversity, like Atlanta and Houston.As the industry shifts, IMAGE Studios is also consistently evolving, both within its salon suites locations and beyond.“We’re seeing the continued development of aesthetics within salon suites,” Webb said. “Ten years ago, about 90 percent of our professionals were hairstylists. Now, about 60 percent of our pros are hairstylists. People are investing more in wellness treatments like cryotherapy and weight loss injections and medspa-type treatments like Botox and filler, and we’re seeing that evolution in our spaces, too.”To support the rapidly growing network of owners and beauty professionals, IMAGE Studios has made significant investments in technology, including an internal AI chatbot, IMAGE After Dark, which assists owners in anything they need at any time of day, and Sally, an external chatbot that improves the inquiry and leasing experience for prospective tenants.Heading into 2026, Webb says IMAGE Studios looks forward to growing to over 170 units, launching its IMAGE Icons program to recognize standout professionals nationwide and opening flagship locations in key markets.“We’re doing some amazing stuff,” she said. “Pros are expanding with us and growing to house their businesses in multiple IMAGE locations, which is very exciting for us.”ABOUT IMAGE STUDIOSIMAGE Studios® is an exclusive salon suite that provides modern, high-end salon studios at affordable rates to salon professionals. Our core values of creativity, freedom and success are the driving forces that empower us collectively and embody all that we do as professionals in this industry. We strive to improve the communities we live in with the creation, support and growth of independent franchisees across the country.

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Why Investors Are Turning to IMAGE Studios for Scalable Growth

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