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<p><span style="background-color:transparent;color:#000000;">Marketing executives at Jersey Mike’s struck gold with their latest ad campaign featuring Danny Devito. The universally loved star is perfect for bringing increased awareness to the sandwich brand.</span></p><p><span style="background-color:transparent;color:#000000;">It’s no secret how celebrities have a significant influence on consumer culture. And with someone as recognizable as the 77-year-old funnyman and actor, the brand’s reach is likely to drastically expand.</span></p><p><span style="background-color:transparent;color:#000000;">The new&nbsp;</span><a href="https://www.franchisetimes.com/franchise_news/why-jersey-mike-s-is-tapping-danny-devito-as-first-celebrity-endorser/article_95adf560-3907-11ed-a132-9f995b9c8fe8.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>“It’s a Jersey Mike’s Thing” campaign</u></span></a><span style="background-color:transparent;color:#000000;"> featuring DeVito is an excellent way for the franchise to create buzz and catch new customers’ attention. In the commercials, the Jersey native talks about the “rush of emotions” and “excitement, impatience, baby-like wonder” of watching the Jersey Mike’s crew assemble a sandwich.&nbsp;</span></p><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=evCYHsuxu7A"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DevCYHsuxu7A" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><p><span style="background-color:transparent;color:#000000;">It’s dramatic, intriguing and enough to make someone who has never eaten at Jersey Mike’s stop and think, “Look at how Danny DeVito’s cheesesteak is sizzling. I should give that a try.”</span></p><p><span style="background-color:transparent;color:#000000;">Read the full article&nbsp;</span><a href="https://www.franchisetimes.com/franchise_news/why-jersey-mike-s-is-tapping-danny-devito-as-first-celebrity-endorser/article_95adf560-3907-11ed-a132-9f995b9c8fe8.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>here</u></span></a><span style="background-color:transparent;color:#000000;"> at franchisetimes.com.</span></p>

Jersey Mike’s Partners with Danny DeVito as Celebrity Endorser

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The brand brings in a familiar face with the Always Sunny in Philadelphia star.

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