For years, the same question kept coming up at KidStrong centers around the country. Parents who had watched their older kids grow more confident, more coordinated and more willing to try new things wanted to know when their younger siblings could start too. Some brought infants to pick up and drop off just to watch a class. Others asked staff directly if there was any version of the program built for a child who wasn't walking yet.
KidStrong listened. The brand has introduced BabyStrong, a new offering for babies from crawling through early walking, giving franchise owners a way to welcome families back through the same doors, just years earlier.
The program is built on the same science-based approach that has defined KidStrong since it was founded, the same coaches, the same emphasis on confidence and character, just adapted for the smallest members of the family. For parents who already trust the brand with one child, BabyStrong means they no longer have to wait for a younger sibling to catch up.
For Josh Patrick, KidStrong's chief development officer, BabyStrong reflects a broader effort to become more than an enrichment program. As parents increasingly look for guidance during their kids' earliest stages of development, the brand wants to position itself as a trusted resource rather than simply another activity on the calendar.
"Now more than ever, people are looking for resources to help them be better parents," Patrick said. "We're going to bring in those resources to help parents and be part of that village for them. It really does take a village to raise kids, and we want to continue leaning into that by educating parents and showing them how this program builds confident kids and teaches bravery even at a really young age. Those things can be the solution to issues they may be having."
That philosophy gives franchise owners an opportunity to establish relationships with families months or even years earlier than before. Instead of waiting until kids are old enough for KidStrong's traditional programming, owners can introduce parents to the brand during infancy and continue serving them as their kids progress through successive stages of development.
BabyStrong gives franchise owners a chance to meet families earlier and stay connected as their kids grow. That can make the move into KidStrong’s core programs feel like a natural next step rather than a new relationship.
For a parent already sitting in the lobby with a toddler in class, BabyStrong means the baby on their lap does not have to wait outside anymore. It is the same KidStrong they already know, just early enough to be there from the very beginning.
BabyStrong gives KidStrong franchise owners another way to serve families while creating a stronger path into the brand’s core membership programs. By reaching parents earlier, owners can begin building trust during infancy and maintain those relationships as kids move through successive stages of development.
That opportunity also depends on careful execution. Working with babies requires specialized coaching, thoughtful preparation and staff who understand both child development and the expectations of first-time parents.
“As we roll out BabyStrong, we have an entirely new product line for babies, so there is a lot of sensitivity there,” Patrick said. “Ensuring that the right coaches are coaching BabyStrong is really important. It is a balance of understanding your data, motivating people, getting them excited and ensuring that the coaches are prepared and ready to execute.”
KidStrong has also built its support systems around keeping owners focused on their teams and members instead of getting buried in administrative work. BabyStrong adds another way for franchise owners to build relationships with families and keep them connected to the brand as their kids grow.
The introduction of BabyStrong comes as KidStrong continues attracting experienced multi-unit franchise operators from complementary industries such as fitness, child care and swim schools. Extending the brand's programming to younger kids not only broadens the customer base but also creates another reason for operators to invest in the concept.
For franchise owners, it creates a longer runway to build trust, strengthen retention and guide families through the full KidStrong experience, starting earlier than ever and growing alongside them.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/kidstrong.
KidStrong Franchising, LLC
SPONSORED
With BabyStrong, KidStrong franchise owners can start serving families during infancy, creating an earlier connection that can carry into the brand's core programs.
For years, the same question kept coming up at KidStrong centers around the country. Parents who had watched their older kids grow more confident, more coordinated and more willing to try new things wanted to know when their younger siblings could start too. Some brought infants to pick up and drop off just to watch a class. Others asked staff directly if there was any version of the program built for a child who wasn't walking yet.
KidStrong listened. The brand has introduced BabyStrong, a new offering for babies from crawling through early walking, giving franchise owners a way to welcome families back through the same doors, just years earlier.
The program is built on the same science-based approach that has defined KidStrong since it was founded, the same coaches, the same emphasis on confidence and character, just adapted for the smallest members of the family. For parents who already trust the brand with one child, BabyStrong means they no longer have to wait for a younger sibling to catch up.
For Josh Patrick, KidStrong's chief development officer, BabyStrong reflects a broader effort to become more than an enrichment program. As parents increasingly look for guidance during their kids' earliest stages of development, the brand wants to position itself as a trusted resource rather than simply another activity on the calendar.
"Now more than ever, people are looking for resources to help them be better parents," Patrick said. "We're going to bring in those resources to help parents and be part of that village for them. It really does take a village to raise kids, and we want to continue leaning into that by educating parents and showing them how this program builds confident kids and teaches bravery even at a really young age. Those things can be the solution to issues they may be having."
That philosophy gives franchise owners an opportunity to establish relationships with families months or even years earlier than before. Instead of waiting until kids are old enough for KidStrong's traditional programming, owners can introduce parents to the brand during infancy and continue serving them as their kids progress through successive stages of development.
BabyStrong gives franchise owners a chance to meet families earlier and stay connected as their kids grow. That can make the move into KidStrong’s core programs feel like a natural next step rather than a new relationship.
For a parent already sitting in the lobby with a toddler in class, BabyStrong means the baby on their lap does not have to wait outside anymore. It is the same KidStrong they already know, just early enough to be there from the very beginning.
BabyStrong gives KidStrong franchise owners another way to serve families while creating a stronger path into the brand’s core membership programs. By reaching parents earlier, owners can begin building trust during infancy and maintain those relationships as kids move through successive stages of development.
That opportunity also depends on careful execution. Working with babies requires specialized coaching, thoughtful preparation and staff who understand both child development and the expectations of first-time parents.
“As we roll out BabyStrong, we have an entirely new product line for babies, so there is a lot of sensitivity there,” Patrick said. “Ensuring that the right coaches are coaching BabyStrong is really important. It is a balance of understanding your data, motivating people, getting them excited and ensuring that the coaches are prepared and ready to execute.”
KidStrong has also built its support systems around keeping owners focused on their teams and members instead of getting buried in administrative work. BabyStrong adds another way for franchise owners to build relationships with families and keep them connected to the brand as their kids grow.
The introduction of BabyStrong comes as KidStrong continues attracting experienced multi-unit franchise operators from complementary industries such as fitness, child care and swim schools. Extending the brand's programming to younger kids not only broadens the customer base but also creates another reason for operators to invest in the concept.
For franchise owners, it creates a longer runway to build trust, strengthen retention and guide families through the full KidStrong experience, starting earlier than ever and growing alongside them.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/kidstrong.
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