Why a KidStrong Franchise Fits This Family’s Next Chapter

Franchising for Nghia “Steve” Do and Sabrina Du is less about spreadsheets and more about family. After a decade of long-distance marriage split between Asia and the United States, they chose a path that would bring them under one roof and let them build something together. As Steve put it when he moved stateside after their second son, Jarvis, was born, “Let’s pause my track and find something we can do together.”

That commitment snapped into focus during KidStrong’s discovery process. When a last-minute opening came up, Sabrina booked Steve’s flight and hotel while caring for their newborn so he could be in the room the next day. They ultimately chose KidStrong — a science-based youth enrichment franchise — because its structured, curriculum-driven model mirrors their values around child development, fitness, and community in their Tampa neighborhood.

They’re opening close to home so they can be present for parents and kids — and for their own children. Steve says the business is ultimately about creating space for their family to thrive. “We want a business where both kids can grow and benefit,” he said.

Sabrina’s push toward entrepreneurship set the plan in motion years ago — and still guides their decisions today. With KidStrong, they believe they’ve found the right vehicle — one that aligns with their purpose, supports their lifestyle and turns a long-distance story into a local, hands-on future.

Steve and Sabrina sat down with 1851 Franchise to discuss their life before franchising, their journey with KidStrong and their plans to grow the brand in the Tampa Bay area. Here’s what they had to say:

1851 Franchise: Frame your personal story for us. What do you want us to know?

Steve Do: We’re first-generation immigrants. We met in grad school at Temple University in Philadelphia, got engaged a month or two after we met and then got married. I built my career in Asia for the past 10 years while Sabrina returned to the U.S. to earn her doctorate and start teaching. We lived long-distance for a decade. Our first son, Dennis, bounced between Asia and the U.S. as we traded caregiving. Our second son, Jarvis, was born this year, and we decided that was enough long distance. I want to be next to Dennis to guide him through his teenage years and, together with Sabrina, ensure that Jarvis will grow within the presence of love from both mom and dad. 

We chose to base in Tampa Florida not only because Sabrina changed her job to the University of South Florida, but also because of the kid and family friendly environment. We live in Westchase, about 10 minutes from our first location.

Sabrina Du: Our story is “unordinary and crazy” in some ways. We got engaged before some classmates even knew each other, then lived apart for 10 years, and now we have two kids. Focusing on kids is really what brought us together, and we want to bring that same “unordinary” commitment to running KidStrong now.

1851: What did you do before franchising, and how did you decide franchising made sense for you?

Steve: We’ve been living an American dream – we received an amazing U.S. education and became so-called high achievers — I worked for Citibank, McKinsey & Co. and now Visa Inc.  — all are great U.S. companies — while based in Asia. Sabrina became a well-respected professor in risk management and finance. 

Earlier this year, during my 14-week parental leave for our second son, Sabrina and I had a very deep discussion: What’s next for our future,? Are we going to continue pursuing our “personal success” or “happiness”? I guess the answer is clear, I have been doing very well in corporate, but I started to realize that my happiness is fading away. I wanted to be closer to my family, to be able to spend the moment with them every day. Then I said, “Let’s pause my track and find something we can do together.”

We weighed between building something from scratch versus buying a franchise. To our surprise, franchising is not only about burgers and pizza. We love fitness and we want to combine that with the love and care we have for kids, and that’s how KidStrong fits in perfectly. We love the product, the support system and a strong demand for this service. 

Sabrina: A couple of years ago I told Steve, “We should start a business.” In my culture, building business runs in our blood. He was skeptical about the risk and always has a belief that he is a “corporate” guy. This year, something just clicked and we finally made our move.

1851: What was your perception of franchising prior to becoming a franchise owner, and what do you want people to know about franchising now that you are in it?

Steve: We assumed franchising meant food and beverage — McDonald’s, Five Guys. Up until June, we still thought we’d flip burgers. I reached out to some chains and found that either they were out of licenses in our area or not expanding there. 

I felt like I was walking in the dark. Somehow, I stumbled onto a franchise broker site, started calls and realized there’s so much you don’t know and so many industries to choose from.

Passing 100 stores is a signal that the product and system can scale; only a small percentage get there. When you see what’s out there, you can pick what resonates with your values instead of defaulting to burgers. If you pick franchising, you can “cut the corner” by three to five years. You pay a franchise fee and royalties. The question is whether those fees justify the value and time saved. The more I learned about KidStrong’s team, the more I felt, “I can run with this — proven product and strong support.”

Sabrina: We chose franchising because of the established system — well developed curriculum, tech systems and personal support. With KidStrong, the curriculum is the most important product. I teach and I know how hard it is to develop a curriculum weekly; franchising gives you exactly that — leveraging a well-proven product to scale. The learning curve is still very steep as there are so many things to do — registering for your business, contract dealing for real estate leasing, funding options and so on — but we definitely love the process.

1851: What made you pick this brand? What excites you most about this company?

Steve: We mystery-shopped a KidStrong in South Tampa and let our son try a class. We realized KidStrong isn’t just an activity; it’s a program. The curriculum is structured. There’s a 45-minute class with a full system behind it. They show the curriculum on the TV in a well-developed way and gamify it so kids understand what they’re doing, and why. 

We believe that those are proprietary assets and will be hard to copy. That sets KidStrong apart from other similar kid businesses and makes us feel protected.

Sabrina: KidStrong engages parents, too. I mean, this could be a double-edged sword. It could be both the challenge and the beauty of it. Many parents look for a place where they can drop off their kids and run errands, not realizing how much their children long for someone to witness their little victories, even the tiniest milestones. That’s why parent participation is such an essential part of any child enrichment program. The atmosphere KidStrong creates is one where kids burn off energy while having fun, and parents stay connected and involved. We believe that a truly successful “kid business” should inspire not just the children, but also capture the hearts and interest of their parents.

1851: What do you hope to achieve with your business? What are your plans for growth?

Steve: We bought three territories in the Tampa Bay area — Citrus Park/Westchase first, then Clearwater and St. Petersburg. We’re taking it one at a time. We hope to open the first by April to catch summer camp. Our goal is financial freedom eight years from now. For us, that means not worrying about money, living comfortably in Tampa and having time for each other and our kids. With each center at steady state, the path is solid. 

Sabrina: Steve is bursting with excitement about the new center and has countless ideas for engaging kids and their parents. I truly believe in the power of community, so I‘ve been brainstorming ways to add those little touches to make every family feel genuinely welcome and cared for. We chose locations close to home so we can be present, stay involved and truly get to know our families.

1851: Is there anything else about your story you want us to know?

Sabrina: Steve wants his title to be “Iron Man.”

Steve: I train for the Ironman triathlon and did my first Ironman in Australia last year. Fitness matters to me. That’s also why our second son is Jarvis — like Iron Man’s AI — a fun family fact.

When I did the final talk with AJ [Schuler], the director of sales, he said the next Discovery Day was next month. I asked for something sooner. He said, “Not unless you can fly in tomorrow.” I called Sabrina. Jarvis was sick, and I needed to be out for two days. She said, “You go. I’ll book the ticket and hotel.” That was a profound moment — if we support each other, we can go far. I picked up Dennis and told him I was flying to Texas because we were close to buying the franchise. I told him, “If Mom and I do this, it’s for you and for Jarvis.” We want a business where both kids can grow and benefit. Dennis is 10 and can help in the center; Jarvis can join the program. Money matters, but our kids come first.

1851: What advice do you have for other people thinking about becoming franchise owners?

Sabrina: Don’t rely too much on AI and always check. Do validation calls with existing franchise owners. Visit. Talk to people who have skin in the game. There’s a lot you don’t know until you start exploring.

Steve: Don’t do it alone. A good franchise broker can help a lot — and the franchisor pays them. The deeper you go, the more you realize you don’t know, so having a companion in the process helps. Also, make sure your spouse is supported and on board. You need a strong support system.

About KidStrong

KidStrong was founded in 2015 by Matt and Megin Sharp because they wanted a program focused on developing strength and confidence for their daughter Ella and other kids like her. Together, they partnered in 2017 with Matt's best friend and Co-Founder Lincoln Brown to help grow the program. Later, Megan Stein joined as a Co-Founder. Together they developed KidStrong, a science-based kid's training program focused on brain, physical and character development for ages walking through 11 years old. KidStrong offers a science-based curriculum that is parent-focused and taught by professionals to help accelerate milestone development and promote social and emotional strength. Today, KidStrong has grown exponentially, with more than 400 franchises sold to date since the company opened its first center in 2015. Over the next five years, KidStrong plans to have 500 open centers nationwide. For more information, visit www.kidstrong.com.