Childhood developmental delays are on the rise, and parents are looking for better enrichment activities — especially options that go beyond traditional team sports or excessive screen time. For entrepreneurs, this demand represents a unique opportunity. KidStrong, the trailblazing kids' enrichment franchise that addresses this need, is positioned for success. And with a powerful endorsement from the medical community, the brand is even further differentiated as a standout investment opportunity.
“I have been a pediatrician for over 10 years, and since the beginning of the COVID pandemic, I’ve witnessed increasing developmental delays in children,” said Marlon Brathwaite, a pediatrician and KidStrong area developer in South Bend, Indiana. “Having received my pediatric training prior to the COVID pandemic, and later establishing my general pediatrics practice during the pandemic, childhood social, emotional, and developmental stimulation seemed to decline, and I saw increasing screen exposure and more sedentary lifestyles in my patients.”
“I work with a lot of kids who are medically fragile at the start of their lives. Some of them are in the NICU for a really long time," said Kimberly Brathwaite, a neonatologist and co-area developer of KidStrong South Bend. “We can make appropriate medical decisions to improve their health and survival, but we know that if their developmental and physical stimulation is not what it needs to be, they will not have great outcomes. It’s a big feat and accomplishment to ‘graduate’ from the NICU, but their lives really start when they get out. Having the platform for those kids to maximize their potential is so important.”
Post-COVID, a lot of parents' and children's behaviors have remained, resulting in fewer interactions and increased screen time. KidStrong is perfectly positioned to fill this gap.
“I’m passionate about fitness, children and the community, and KidStrong is the perfect combination,” Marlon said. “They’re teaching kids to be mentally tough and brave. It’s a great concept to address all aspects of kids’ development.”
The brand’s approach to child development means kids participate in well-rounded development programs that build future-ready kids, not just fitness activities. This is where the brand’s enrichment philosophy shines, offering a distinct advantage in a crowded market.
“A lot of kids' activities will teach a skill,” Kimberly said. “A soccer class might teach you to dribble, but two years later, you may never use that skill again. KidStrong teaches skills that, no matter what you do in life, you’ll use.”
These empowerment skills include things that are needed to complete everyday tasks, like ordering at a restaurant or making new friends, and working as a team. Developing a child’s confidence in their own decision-making skills and teaching them to speak clearly and make eye contact will help them win at life now and in the future. Other skills like introducing oneself with a firm handshake, speaking in front of a group, and serving as the leader of a group are also developed through KidStrong.
“It’s about being confident and having the mindset that you can do anything,” Kimberly said. “That’s what a lot of kids are missing. They don’t interact with the world. KidStrong helps them step out of their shell.”
The Brathwaites, who have enrolled their own children in numerous activities, recognize that KidStrong offers something fundamentally different, and something that will be more enduring than fitness fads that come and go.
“We love that KidStrong is always thinking, ‘What is the next thing we can do?’” Marlon said. “From the standpoint of what else we can offer, they’ll explore things like getting physical therapists to provide more programming ideas or ways programs can be adapted to be more friendly to neurodiverse kids.”
This helps the brand stay relevant as it continues to meet the changing needs of families and creates an environment that is both challenging and accepting.
For medical professionals, an approach that caters to the development of the whole child is a refreshing new resource. For prospective franchise owners, the combination of a purposeful model and an in-demand industry is a powerful formula. With KidStrong, you’re investing in a solution to a well-documented and still-growing need, providing a vital community resource that helps children become physically healthy, emotionally strong, and developmentally prepared for what lies ahead.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/kidstrong/info.
KidStrong Franchising, LLC
SPONSORED
For two doctors turned franchise owners, KidStrong provides a solution to address widespread developmental delays and build confidence and empowerment in kids.
Childhood developmental delays are on the rise, and parents are looking for better enrichment activities — especially options that go beyond traditional team sports or excessive screen time. For entrepreneurs, this demand represents a unique opportunity. KidStrong, the trailblazing kids' enrichment franchise that addresses this need, is positioned for success. And with a powerful endorsement from the medical community, the brand is even further differentiated as a standout investment opportunity.
“I have been a pediatrician for over 10 years, and since the beginning of the COVID pandemic, I’ve witnessed increasing developmental delays in children,” said Marlon Brathwaite, a pediatrician and KidStrong area developer in South Bend, Indiana. “Having received my pediatric training prior to the COVID pandemic, and later establishing my general pediatrics practice during the pandemic, childhood social, emotional, and developmental stimulation seemed to decline, and I saw increasing screen exposure and more sedentary lifestyles in my patients.”
“I work with a lot of kids who are medically fragile at the start of their lives. Some of them are in the NICU for a really long time," said Kimberly Brathwaite, a neonatologist and co-area developer of KidStrong South Bend. “We can make appropriate medical decisions to improve their health and survival, but we know that if their developmental and physical stimulation is not what it needs to be, they will not have great outcomes. It’s a big feat and accomplishment to ‘graduate’ from the NICU, but their lives really start when they get out. Having the platform for those kids to maximize their potential is so important.”
Post-COVID, a lot of parents' and children's behaviors have remained, resulting in fewer interactions and increased screen time. KidStrong is perfectly positioned to fill this gap.
“I’m passionate about fitness, children and the community, and KidStrong is the perfect combination,” Marlon said. “They’re teaching kids to be mentally tough and brave. It’s a great concept to address all aspects of kids’ development.”
The brand’s approach to child development means kids participate in well-rounded development programs that build future-ready kids, not just fitness activities. This is where the brand’s enrichment philosophy shines, offering a distinct advantage in a crowded market.
“A lot of kids' activities will teach a skill,” Kimberly said. “A soccer class might teach you to dribble, but two years later, you may never use that skill again. KidStrong teaches skills that, no matter what you do in life, you’ll use.”
These empowerment skills include things that are needed to complete everyday tasks, like ordering at a restaurant or making new friends, and working as a team. Developing a child’s confidence in their own decision-making skills and teaching them to speak clearly and make eye contact will help them win at life now and in the future. Other skills like introducing oneself with a firm handshake, speaking in front of a group, and serving as the leader of a group are also developed through KidStrong.
“It’s about being confident and having the mindset that you can do anything,” Kimberly said. “That’s what a lot of kids are missing. They don’t interact with the world. KidStrong helps them step out of their shell.”
The Brathwaites, who have enrolled their own children in numerous activities, recognize that KidStrong offers something fundamentally different, and something that will be more enduring than fitness fads that come and go.
“We love that KidStrong is always thinking, ‘What is the next thing we can do?’” Marlon said. “From the standpoint of what else we can offer, they’ll explore things like getting physical therapists to provide more programming ideas or ways programs can be adapted to be more friendly to neurodiverse kids.”
This helps the brand stay relevant as it continues to meet the changing needs of families and creates an environment that is both challenging and accepting.
For medical professionals, an approach that caters to the development of the whole child is a refreshing new resource. For prospective franchise owners, the combination of a purposeful model and an in-demand industry is a powerful formula. With KidStrong, you’re investing in a solution to a well-documented and still-growing need, providing a vital community resource that helps children become physically healthy, emotionally strong, and developmentally prepared for what lies ahead.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/kidstrong/info.
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