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Franchise Opportunity Deep Dive: Lapels Dry Cleaning offers eco-friendly dry-cleaning services, garment care expertise and flexible retail, plant and pickup-and-delivery models.
Lapels is a professional garment care brand marketed as "The Future of Garment Care™". The brand offers full-service, environmentally friendly dry cleaning and laundry services through various business models.
Mission: To deliver convenient, superior garment care through innovative, environmentally responsible cleaning and technology-enabled customer service.
Vision: To lead the future of garment care through environmentally responsible cleaning, innovative technology, convenience, and exceptional customer service.
Lapels is currently offering franchise opportunities in the United States and Canada, with high-growth opportunities available in Arizona, Florida, Georgia, Massachusetts, Nevada, New York, North Carolina and Texas.
For more information, visit the Lapels Laundromat franchising website.
Initial Costs: The estimated initial investment required to begin operation of a Lapels franchise ranges from $535,930 to $796,742 for a plant, $113,065 to $345,650 for a satellite store, $40,900 to $78,600 for a pickup/delivery model and $907,905 to $1,711,738 for a laundromat. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Plant | Satellite | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $60,000 | $60,000 | $30,000 | $30,000 |
| Leasehold Improvements | $50,000 | $200,000 | $20,000 | $100,000 |
Architecture/Engineering | $16,650 | $19,500 | $0 | $0 |
Construction Management | $4,250 | $20,750 | $0 | $0 |
Startup Supplies & Equipment Package | $292,430 | $318,292 | $26,325 | $131,250 |
Equipment Installation | $50,000 | $50,000 | $1,000 | $2,000 |
| Freight | $13,000 | $20,000 | $2,800 | $3,500 |
| Green Earth Solution Licensing | $2,500 | $2,500 | $0 | $0 |
| Initial Supplies | $500 | $3,000 | $500 | $3,000 |
| Exterior Signage | $8,000 | $15,000 | $8,000 | $15,000 |
| Interior Signage | $1,500 | $4,000 | $500 | $1,500 |
| Computer, Electronics & IT | $1,500 | $4,000 | $500 | $1,500 |
| Training Expenses | $250 | $3,000 | $250 | $3,000 |
| Real Estate, Rent & Deposits | $0 | $15,000 | $0 | $8,000 |
| Grand Opening Marketing | $12,000 | $12,000 | $12,000 | $12,000 |
| Insurance | $850 | $2,200 | $140 | $200 |
| Professional Services | $2,500 | $7,500 | $1,050 | $4,700 |
| Additional Funds (3 Months) | $20,000 | $40,000 | $10,000 | $30,000 |
| Type of Expenditure | Pickup/Delivery | Laundromat | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $27,000 | $27,000 | $55,000 | $55,000 |
| Delivery Vehicle | $500 | $6,000 | $0 | $0 |
| Vehicle Wrap/Vinyl | $500 | $3,000 | $0 | $0 |
| Permits & Licenses | $100 | $2,500 | $0 | $0 |
| Leasehold Improvements | $0 | $0 | $250,000 | $550,000 |
| Architecture/Engineering | $0 | $0 | $16,650 | $19,500 |
| Construction Management | $0 | $0 | $4,250 | $20,750 |
| Startup Supplies/Equipment | $3,800 | $5,100 | $473,405 | $777,088 |
| Equipment Installation | $0 | $0 | $24,350 | $40,500 |
| Freight | $0 | $0 | $18,000 | $29,400 |
| Initial Supplies | $0 | $0 | $2,500 | $5,000 |
| Exterior Signage | $0 | $0 | $8,000 | $20,000 |
| Interior Signage | $0 | $0 | $4,000 | $8,000 |
| Computer, Electronics & IT | $0 | $0 | $5,000 | $8,000 |
| Training Expenses | $250 | $2,000 | $250 | $3,500 |
| Real Estate, Rent & Deposits | $0 | $0 | $5,000 | $16,000 |
| Grand Opening Marketing | $6,000 | $6,000 | $15,000 | $15,000 |
| Insurance | $500 | $2,000 | $1,500 | $6,000 |
| Sales Tax | $0 | $0 | $0 | $60,000 |
| Professional Services | $1,050 | $5,000 | $5,000 | $48,000 |
| Additional Funds (3 Months) | $1,200 | $20,000 | $20,000 | $30,000 |
Initial Franchise Fee: The fee required to begin operation of a Lapels franchise is $60,000 for a plant, $55,000 for a laundromat, $30,000 for a satellite and $27,000 for a pickup/delivery. This fee is payable upon signing the franchise agreement.
Ongoing Fees: According to the 2026 FDD, Lapels franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross revenue/week |
| Ongoing Local Marketing Fee | 1% of gross revenue/year |
| Regional/National Marketing | 2% of gross revenue/week |
| Technology Fee | Up to $1,000/month |
ROI Potential: According to the 2026 FDD, the 62 franchises operating for the entirety of 2025 reported the following annual gross sales:
| Model | Average | Median | High | Low |
| Plant (34) | $422,994 | $388,993 | $988,972 | $147,833 |
| Satellite (28) | $325,839 | $301,401 | $742,913 | $42,464 |
Lapels supports franchisees before opening with guidance across real estate, build-out, training and launch marketing. Franchisees receive help evaluating and securing a location, planning the store layout and preparing signage, along with initial training that covers both business operations and technical skills. The brand also provides on-site opening support and grand opening marketing materials to help franchisees start with a clear plan.
Lapels provides franchisees with initial training before opening, covering both business operations and technical skills. The program includes virtual business training, hands-on technical instruction and on-site opening support at the franchisee’s location. Training covers areas such as operations, financial management, marketing, customer service, POS functionality, equipment maintenance and garment care, with additional hours required for plant and laundromat operations.
Lapels supports franchisees with operational guidance, marketing resources and brand standards designed to help them run the business consistently. Franchisees receive access to the brand’s proprietary operations manual, along with guidance on areas such as pricing, grand opening marketing and ongoing promotion. The brand development fund also supports broader marketing efforts, including digital, social media and print advertising.
Lapels provides franchisees with technology tools to support daily operations, customer management and local marketing. Franchisees receive a startup computer package, approved POS system, digital operations manual and a franchisee-specific website managed by the brand. Depending on the business model, the system may also include tools for pickup and delivery, route management, inventory tracking and operational reporting.
Lapels does not require prior laundromat or dry-cleaning experience. Instead, the franchisor evaluates candidates based on factors such as their character, business aptitude, professional skills, financial qualifications and overall ability to operate the business. Prospective franchisees are also expected to conduct their own due diligence when evaluating the opportunity and potential location.
Operating a Lapels franchise requires active management and close adherence to the brand’s system standards. Franchisees may appoint a trained, franchisor-approved manager for daily supervision, which can make semi-absentee ownership possible in certain cases, particularly for multi-unit owners. However, the owner remains responsible for staffing, compliance, technology requirements and overall performance of the business.
Lapels does not offer direct or indirect financing for franchisees.
The U.S. dry-cleaning and laundry services industry continues to offer growth opportunities as operators expand beyond traditional garment care. The market generated approximately $11.5 billion in revenue in 2024 and is projected to reach $17.4 billion by 2030, representing a 7.3% compound annual growth rate (CAGR). Growth is being fueled by increasing demand for convenience-based services, including pickup and delivery, wash-and-fold programs and subscription offerings, as well as recurring commercial business from hotels, healthcare facilities and other organizations.
While changes in workplace attire have affected traditional dry-cleaning demand, many operators are adapting by diversifying their services and adopting new technologies. Mobile apps, online scheduling, route optimization and environmentally friendly cleaning methods are helping businesses improve efficiency and meet evolving consumer expectations. For brands such as Lapels Dry Cleaning, these trends create opportunities to generate revenue through garment care, household textiles, alterations, delivery services and commercial accounts, positioning the industry for continued long-term growth.
Lapels Cleaners differentiates itself through its strong focus on environmentally friendly garment care. The brand uses the non-toxic GreenEarth® cleaning process, positioning itself as a leader in sustainable dry cleaning. In addition, Lapels offers a broad range of services, flexible franchise formats, modern technology, pickup and delivery options and extensive franchise support, helping franchisees serve customers seeking both convenience and eco-conscious solutions.
Lapels’ primary competitors include Tide Cleaners, Martinizing Dry Cleaning, ZIPS Dry Cleaners, OXXO Care Cleaners, Comet Cleaners and CD One Price Cleaners. These brands compete with Lapels on factors such as brand recognition, convenience, pricing, technology, pickup and delivery services and sustainability initiatives.
Fill out and submit the online form on the Lapels franchise website to get the process started.
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