LAST UPDATED: June 2026
FRANCHISE WEBSITE: https://www.lapelslaundromat.com/franchising
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $40,900 - $1,711,738 (depending on model)
REPORTED ROI (Item 19): See below

1. What Is the Brand Overview for Lapels?

About the Brand

Lapels is a professional garment care brand marketed as "The Future of Garment Care™". The brand offers full-service, environmentally friendly dry cleaning and laundry services through various business models.

Mission: To deliver convenient, superior garment care through innovative, environmentally responsible cleaning and technology-enabled customer service.

Vision: To lead the future of garment care through environmentally responsible cleaning, innovative technology, convenience, and exceptional customer service.

Unique Selling Points (USPs)

Environmentally Friendly Focus: The brand emphasizes a greener future. For its full-service plants, it uses an environmentally friendly process that avoids perchloroethylene.
Comprehensive Service Range: Beyond standard dry cleaning and shirt service, the brand offers specialized ancillary services, including tailoring, shoe repair, wedding gown heirlooming, fur storage and suede and leather processing.
High Operational Standards: The brand prioritizes system standards that mandate high levels of cleanliness, sanitation, efficiency and professional courtesy to ensure a uniform customer experience across all locations.
Modernized Facilities: For its laundromat model, the brand uses card-operated machines rather than traditional coin-operated systems, catering to modern payment preferences.

2. What Are the Franchise Opportunity Details?

Why Franchise With Lapels?

Proven Business Systems: Franchisees operate under a standard system with established business formats, methods, procedures and specifications.
Comprehensive Training: Franchisees receive virtual business training, hands-on technical training and on-site opening support.
Ongoing Operational Support: Franchisees have access to business coaching, operational guidance and refresher training to help maintain brand standards.
Site Selection and Development Assistance: The franchisor provides guidance on site selection, lease review, store design, floor plans and required equipment layouts.
Turnkey Startup Package: Franchisees receive a standardized package with the machinery, furniture, fixtures and initial operating supplies needed to open.
Marketing and Brand Development: Support includes grand opening marketing, access to pre-approved materials and participation in a shared brand development fund.
Integrated Technology Systems: Franchisees use a web-based POS system, cashless transaction tools and smart technology designed to support efficient operations.
Comprehensive Laundry and Dry Cleaning Services: The model combines self-service laundry, full-service garment care, commercial account opportunities and pickup and delivery service.
Protected Territories: Franchisees receive a defined geographic area where the franchisor will not open a company-owned location or grant another franchise.

Available Territories

Lapels is currently offering franchise opportunities in the United States and Canada, with high-growth opportunities available in Arizona, Florida, Georgia, Massachusetts, Nevada, New York, North Carolina and Texas.

For more information, visit the Lapels Laundromat franchising website.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Lapels franchise ranges from $535,930 to $796,742 for a plant, $113,065 to $345,650 for a satellite store, $40,900 to $78,600 for a pickup/delivery model and $907,905 to $1,711,738 for a laundromat. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Plant		Satellite
Type of Expenditure	Min	Max	Min	Max
Initial Franchise Fee	$60,000	$60,000	$30,000	$30,000
Leasehold Improvements	$50,000	$200,000	$20,000	$100,000
Architecture/Engineering	$16,650	$19,500	$0	$0
Construction Management	$4,250	$20,750	$0	$0
Startup Supplies & Equipment Package	$292,430	$318,292	$26,325	$131,250
Equipment Installation	$50,000	$50,000	$1,000	$2,000
Freight	$13,000	$20,000	$2,800	$3,500
Green Earth Solution Licensing	$2,500	$2,500	$0	$0
Initial Supplies	$500	$3,000	$500	$3,000
Exterior Signage	$8,000	$15,000	$8,000	$15,000
Interior Signage	$1,500	$4,000	$500	$1,500
Computer, Electronics & IT	$1,500	$4,000	$500	$1,500
Training Expenses	$250	$3,000	$250	$3,000
Real Estate, Rent & Deposits	$0	$15,000	$0	$8,000
Grand Opening Marketing	$12,000	$12,000	$12,000	$12,000
Insurance	$850	$2,200	$140	$200
Professional Services	$2,500	$7,500	$1,050	$4,700
Additional Funds (3 Months)	$20,000	$40,000	$10,000	$30,000

Type of Expenditure	Pickup/Delivery		Laundromat
Type of Expenditure	Min	Max	Min	Max
Initial Franchise Fee	$27,000	$27,000	$55,000	$55,000
Delivery Vehicle	$500	$6,000	$0	$0
Vehicle Wrap/Vinyl	$500	$3,000	$0	$0
Permits & Licenses	$100	$2,500	$0	$0
Leasehold Improvements	$0	$0	$250,000	$550,000
Architecture/Engineering	$0	$0	$16,650	$19,500
Construction Management	$0	$0	$4,250	$20,750
Startup Supplies/Equipment	$3,800	$5,100	$473,405	$777,088
Equipment Installation	$0	$0	$24,350	$40,500
Freight	$0	$0	$18,000	$29,400
Initial Supplies	$0	$0	$2,500	$5,000
Exterior Signage	$0	$0	$8,000	$20,000
Interior Signage	$0	$0	$4,000	$8,000
Computer, Electronics & IT	$0	$0	$5,000	$8,000
Training Expenses	$250	$2,000	$250	$3,500
Real Estate, Rent & Deposits	$0	$0	$5,000	$16,000
Grand Opening Marketing	$6,000	$6,000	$15,000	$15,000
Insurance	$500	$2,000	$1,500	$6,000
Sales Tax	$0	$0	$0	$60,000
Professional Services	$1,050	$5,000	$5,000	$48,000
Additional Funds (3 Months)	$1,200	$20,000	$20,000	$30,000

Initial Franchise Fee: The fee required to begin operation of a Lapels franchise is $60,000 for a plant, $55,000 for a laundromat, $30,000 for a satellite and $27,000 for a pickup/delivery. This fee is payable upon signing the franchise agreement.

Ongoing Fees: According to the 2026 FDD, Lapels franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty Fee	6% of gross revenue/week
Ongoing Local Marketing Fee	1% of gross revenue/year
Regional/National Marketing	2% of gross revenue/week
Technology Fee	Up to $1,000/month

ROI Potential: According to the 2026 FDD, the 62 franchises operating for the entirety of 2025 reported the following annual gross sales:

Model	Average	Median	High	Low
Plant (34)	$422,994	$388,993	$988,972	$147,833
Satellite (28)	$325,839	$301,401	$742,913	$42,464

3. What Franchisee Support Does Lapels Provide?

Pre-Opening Support

Lapels supports franchisees before opening with guidance across real estate, build-out, training and launch marketing. Franchisees receive help evaluating and securing a location, planning the store layout and preparing signage, along with initial training that covers both business operations and technical skills. The brand also provides on-site opening support and grand opening marketing materials to help franchisees start with a clear plan.

Training Programs

Lapels provides franchisees with initial training before opening, covering both business operations and technical skills. The program includes virtual business training, hands-on technical instruction and on-site opening support at the franchisee’s location. Training covers areas such as operations, financial management, marketing, customer service, POS functionality, equipment maintenance and garment care, with additional hours required for plant and laundromat operations.

Operational Support

Lapels supports franchisees with operational guidance, marketing resources and brand standards designed to help them run the business consistently. Franchisees receive access to the brand’s proprietary operations manual, along with guidance on areas such as pricing, grand opening marketing and ongoing promotion. The brand development fund also supports broader marketing efforts, including digital, social media and print advertising.

Technology and Tools

Lapels provides franchisees with technology tools to support daily operations, customer management and local marketing. Franchisees receive a startup computer package, approved POS system, digital operations manual and a franchisee-specific website managed by the brand. Depending on the business model, the system may also include tools for pickup and delivery, route management, inventory tracking and operational reporting.

4. What Are the Franchisee Requirements for Lapels?

Eligibility Criteria

Liquid Assets: 20% of total project startup costs
Collateral: 50% of total project startup costs

Lapels does not require prior laundromat or dry-cleaning experience. Instead, the franchisor evaluates candidates based on factors such as their character, business aptitude, professional skills, financial qualifications and overall ability to operate the business. Prospective franchisees are also expected to conduct their own due diligence when evaluating the opportunity and potential location.

Operational Commitments

Operating a Lapels franchise requires active management and close adherence to the brand’s system standards. Franchisees may appoint a trained, franchisor-approved manager for daily supervision, which can make semi-absentee ownership possible in certain cases, particularly for multi-unit owners. However, the owner remains responsible for staffing, compliance, technology requirements and overall performance of the business.

Funding Assistance

Lapels does not offer direct or indirect financing for franchisees.

5. What Is the Market Potential for Dry Cleaning Locations?

The U.S. dry-cleaning and laundry services industry continues to offer growth opportunities as operators expand beyond traditional garment care. The market generated approximately $11.5 billion in revenue in 2024 and is projected to reach $17.4 billion by 2030, representing a 7.3% compound annual growth rate (CAGR). Growth is being fueled by increasing demand for convenience-based services, including pickup and delivery, wash-and-fold programs and subscription offerings, as well as recurring commercial business from hotels, healthcare facilities and other organizations.

While changes in workplace attire have affected traditional dry-cleaning demand, many operators are adapting by diversifying their services and adopting new technologies. Mobile apps, online scheduling, route optimization and environmentally friendly cleaning methods are helping businesses improve efficiency and meet evolving consumer expectations. For brands such as Lapels Dry Cleaning, these trends create opportunities to generate revenue through garment care, household textiles, alterations, delivery services and commercial accounts, positioning the industry for continued long-term growth.

Competitor Analysis

Lapels Cleaners differentiates itself through its strong focus on environmentally friendly garment care. The brand uses the non-toxic GreenEarth® cleaning process, positioning itself as a leader in sustainable dry cleaning. In addition, Lapels offers a broad range of services, flexible franchise formats, modern technology, pickup and delivery options and extensive franchise support, helping franchisees serve customers seeking both convenience and eco-conscious solutions.

Lapels’ primary competitors include Tide Cleaners, Martinizing Dry Cleaning, ZIPS Dry Cleaners, OXXO Care Cleaners, Comet Cleaners and CD One Price Cleaners. These brands compete with Lapels on factors such as brand recognition, convenience, pricing, technology, pickup and delivery services and sustainability initiatives.

6. What Is the Application Process for Lapels Franchisees?

Initial Discussion: Prospective franchisees begin by learning about the Lapels business model, available formats and brand expectations.
Candidate Validation Process: Candidates are evaluated based on their character, business skills, financial qualifications and overall fit with the franchise system.
Franchise Disclosure Document: Qualified candidates receive and review the FDD to understand the franchise relationship, investment requirements, obligations and key terms.
Lapels Approval Review: Lapels reviews the candidate’s qualifications and proposed market or site to determine whether the opportunity is a strong fit.
Meet the Team Day: Qualified candidates visit the corporate team to learn more about Lapels’ operations, support, training and growth strategy.
Awarded a Lapels Franchise: Approved candidates sign the franchise agreement and begin moving into training, build-out and opening preparations.

Fill out and submit the online form on the Lapels franchise website to get the process started.

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Lapels Dry Cleaning Franchise Costs, Fees, Profit and Data for 2026

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