Lawn Doctor
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1851 On The Road: Russell Frith of Lawn Doctor
1851 Franchise’s Publisher Nick Powills caught up with Frith to discuss his 25 years spent leading Lawn Doctor forward in franchising.
When Russell Frith joined the Lawn Doctor team back in 1983 as president and CEO, the brand was just getting started. Building upon Lawn Doctor’s strong foundation, Frith has shaped the company’s evolution for nearly 25 years.
Within those 25 years, Frith has helped Lawn Doctor emerge as one of the most successful franchise companies in the United States, achieving accolades like “One of America’s Best Franchises” by Success Magazine, No. 1 Lawn Care Franchise by Entrepreneur Magazine, and World-Class Franchise by Fran Survey. Frith himself has been recognized as a top authority on both franchising and business, too. He was named “Man of the Year” by Landscape Management and served as a past president of the Professional Lawn Care Association of America. And most recently, Frith was recognized by the International Franchise Association at the 2017 Annual Convention by being honored with the Hall of Fame Award.
1851 Publisher Nick Powills had the chance to sit down with Frith during the IFA Convention to hear his stories about what it took to build a start-up business into an industry-leading franchise.
When Russell Frith joined the Lawn Doctor team back in 1983 as president and CEO, the brand was just getting started. Building upon Lawn Doctor’s strong foundation, Frith has shaped the company’s evolution for nearly 25 years.
Within those 25 years, Frith has helped Lawn Doctor emerge as one of the most successful franchise companies in the United States, achieving accolades like “One of America’s Best Franchises” by Success Magazine, No. 1 Lawn Care Franchise by Entrepreneur Magazine, and World-Class Franchise by Fran Survey. Frith himself has been recognized as a top authority on both franchising and business, too. He was named “Man of the Year” by Landscape Management and served as a past president of the Professional Lawn Care Association of America. And most recently, Frith was recognized by the International Franchise Association at the 2017 Annual Convention by being honored with the Hall of Fame Award.
1851 Publisher Nick Powills had the chance to sit down with Frith during the IFA Convention to hear his stories about what it took to build a start-up business into an industry-leading franchise.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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