Lawn Doctor

<a href="https://www.linkedin.com/company/happinest-brands?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">Happinest Brands</a>, a multi-company franchisor that specializes in the home service niche, has grown substantially in the few short years since its inception. With the acquisition of&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">Lawn Doctor</a>,&nbsp;<a href="https://mosquitohuntersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">Mosquito Hunters</a> and&nbsp;<a href="https://ecomaidsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">ecomaids</a>, the franchise system’s unit count has increased to more than 800 territories all over the country.<a href="https://www.linkedin.com/in/ericmartinfranchisedevelopment?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">Eric Martin</a>, senior vice president of franchise development, and&nbsp;<a href="https://www.linkedin.com/in/sharoncupach?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">Sharon Cupach</a>, vice president of franchise development, have been with Happinest for much of that scaling and growth. Since the two powerhouses of franchising joined the brand, they have assisted in adding over 350 new business locations between the three companies.&nbsp;The two have had so much success as a franchise development team because they have a clear vision for how to build Happinest and its subsidiaries. One of the most important values that both Martin and Cupach share for Happinest is that the brand should be like a “house built out of bricks.”“We do things the right way, with integrity and thoughtfulness about growth. It’s a differentiator in franchising; we’ve all been around a long time, and it’s not always the case that brands grow responsibly,” Cupach said. “Eric and I are grateful for the opportunity to lead an integrity-based company like Happinest.”“We have ownership in these companies. It’s different when you have this intimate involvement in leadership. It’s not always about getting more units and more deals. It’s about the people,” Martin explained. “We take it personally, and we have personal relationships.”It’s a tale as old as time: businesses get greedy to expand and do it too fast in a way that the franchisor is incapable of sustaining. Some never grow large —&nbsp;95% of franchisors don’t exceed 100 units in the first ten years, and 82% never do.“The proof is in the pudding. Our leadership team has 150-plus years of combined franchise experience. We’ve been fortunate to know the right way and learn what the wrong way is. Now we enjoy lifting others and raising up others to be better,” said Martin.&nbsp;The duo has a great working relationship, having known each other professionally for about 15 years. Martin and Cupach will divvy up responsibilities in ways that complement each other — he handles numbers while she tackles structure and planning.&nbsp;“We bring out the best in each other, and we challenge each other in a positive, productive way. Eric has amazing attributes that I learn from and vice-versa. There is a synergy and positive culture we have created, and the way we envision building Happinest brands is totally in sync,” Cupach said.As Happinest looks towards the future and grows even bigger with more brands down the line, there is more opportunity for Martin and Cupach to continue doing things right and building a business with a solid foundation.The startup costs for a Lawn Doctor franchise range from $116,465-$141,815. To learn more about franchising with Lawn Doctor, visit&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">https://lawndoctorfranchise.com/</a>.The total investment necessary to open a Mosquito Hunters franchise ranges from $89,187-$116,187. For more information on franchising opportunities with Mosquito Hunters, visit&nbsp;<a href="https://mosquitohuntersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">https://mosquitohuntersfranchise.com</a>.The total investment necessary to open an ecomaids franchise ranges from $110,990-$136,379. For more information on franchising opportunities with ecomaids, visit&nbsp;<a href="https://ecomaidsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development-2720150" target="_blank" rel="nofollow">https://ecomaidsfranchise.com/</a>.

Building a Happinest Brands | Different Model of Franchise Development | 1851 Franchise

1851 Franchise

Top executives Eric Martin and Sharon Cupach speak on their shared goals and vision.

This brand page has been paid for by LAWN DOCTOR. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Building A Happinest Brands Out of Bricks: A Different Model of Franchise Development

building-a-happinest-brands-out-of-bricks-a-different-model-of-franchise-development

FRANCHISE INFORMATION

Own a Lawn Doctor

Growth & Expansion

Lawn Doctor's Secret

Franchisee Spotlight

Learn

Download Brochure

Visit Website

LAWN DOCTOR

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

LAWN DOCTOR MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT LAWN DOCTOR

CONTACT LAWN DOCTOR

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

image of a happiness business franchise logo on a wood wall on location

Happinest Brands Powers Through 2025 With Strong Franchise Growth Across Multiple Brands in the Portfolio

happinest-brands-q2-2025-growth

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

Building A Happinest Brands Out of Bricks: A Different Model of Franchise Development

MORE STORIES LIKE THIS