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A GREENER FUTURE AWAITS

Own a Lawn Doctor

ABOUT LAWN DOCTOR

  • How much it costs
  • About Lawn Doctor
  • WHY LAWN DOCTOR, AND WHY NOW?
Start-Up Costs
$150,070 to $177,052
Royalties
10%
Franchise Fee
$50,000

* This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises in the U.S.: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, Oregon, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable preliminary registration and disclosure requirements in your jurisdiction.

Since its first franchise in 1967, Lawn Doctor has established itself as a leader in the lawn care services industry through innovative technology, its ability to satisfy the needs of consumers on a national level, and its development and expansion within the industry. Lawn Doctor specializes in treatment and conditioning services, such as fertilization, weed control, seeding, aeration and tree and shrub care. The Lawn Doctor brand has hundreds of locally owned and operated franchises and is the #1 ranked lawn care franchise in the United States. Lawn Doctor is a Entrepreneur Magazine’s 2024 Franchise 500 brand, ranking no. 129 for its financial strength and stability, unit growth and brand power.

Lawn Doctor's recurring revenue model has proven to be invaluable. By focusing on high-demand and repeat services like lawn fertilization, weed control, mosquito/tick control and more, one-time customer acquisitions consistently lead to repeat business. With the rise in dual-income homeowners and the do-it-yourself mindset falling to the wayside, the grass continues to look greener for Lawn Doctor's future.

Frequently
asked
questions

FAQ

The truth is that franchisees choose Lawn Doctor for a variety of reasons. Some are attracted to our business system which has excellent unit-level economics, allowing many franchisees to realize an excellent profit margin. Right now, Lawn Doctor franchisees average a 84% profit margin. But other franchisees choose Lawn Doctor because of our excellent reputation as a franchisor. We continuously improve our system, setting the benchmark for innovation, technology and customer satisfaction in the lawn care industry.

Executive Q&A

Executive Q&A with Lawn Doctor

Q&A With Lawn Doctor’s VP of Franchise Development, Eric Martin

What about Lawn Doctor makes it unique within its industry? 

Since our humble beginnings, we have manufactured best in class equipment for our franchisees.  Our equipment is manufactured in the United States and only available to our franchisees.  It provides our local owners with a strategic advantage by allowing franchisees to hire and retain a wider group of employees.  Our equipment also provides our customers with a better service!

What have been some of the brand's most important milestones over the past five years?

Lawn Doctor franchisees have benefited from eight consecutive years of year over year revenue growth.  We also have grown our franchisee base every year for the last 10 years!

What plans does the brand have in the coming years? 

We plan to continue to open new locations in key markets in addition to dramatically increasing same store sales through the use of digital media and by offering of additional services. Lawn Doctor will also improve strategic activation based on business intelligence insights and enhance operational efficiency by deploying new wave of technology solutions.

What does an ideal franchisee look like?  

Lawn Doctor has over 200 franchise owners with various backgrounds, but our best performing franchisees believe in high quality service and customer service.  If you treat people the right way, you will soon become their trusted advisor in lawn care and mosquito control. 

Why is Lawn Doctor a good investment? 

Lawn Doctor has been helping people become successful business owners for over 50 years.  We provide our franchisees with marketing, sales and operations support.  Our franchisees average over $800,000 in revenue with an 84% gross profit margin.  We lead the industry in trust and our customer retention rate is over 80%.  We also help new franchisees with their cash, out of pocket investment by offering in-house financing.

Own a Lawn Doctor