Layne's Chicken Fingers

<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-laynes-chicken-fingers-is-poised-to-win-in-the-qsr-chicken-finger-category-2720604" target="_blank" rel="nofollow">Layne’s Chicken Fingers</a>, the Soon to be Famous™ chicken finger franchise, provides a unique offering to both its franchisees and guests.&nbsp;<a href="https://1851franchise.com/layneschickenfingers">Layne’s</a> is not only a part of the&nbsp;<a href="https://www.ibisworld.com/industry-statistics/market-size/fast-food-chicken-franchises-united-states/">booming chicken segment</a> but already has a longstanding loyal following due to its simple-to-execute, iconic menu and unique company culture.&nbsp;“Chicken will always be in demand; that’s why the market and the segment have been exploding. There are a lot of competitors, and everybody brings something to the table,” said COO&nbsp;<a href="https://www.linkedin.com/in/samir-wattar-0a4187a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-laynes-chicken-fingers-is-poised-to-win-in-the-qsr-chicken-finger-category-2720604" target="_blank" rel="nofollow">Samir Wattar</a>. “What we bring to the table is our history. There’s something to be said about ‘Texas-born and breaded.’”Its established history and fan-favorite menu are just some of the reasons Layne’s is poised to win in the quick-service chicken segment and is well on its way to having 50 locations across the nation by 2025.<h4>Innovating with the Times</h4>As a brand that has been open since 1994, Layne’s knows how to stay true to its core while also keeping with the times. For example,&nbsp;it introduced the spicy tender in January to meet the growing demand for spicy options, and the launch was a huge success. Executives projected the new menu addition would account for between 10 to 12% of sales at the time — but the results were even better. The spicy chicken accounted for 20 to 21% of sales.“We are targeting both a new, younger consumer that likes spicy foods, but also our existing customer,” Wattar noted. “If they give us an extra visit on their cycle because we have a different flavor now, that’s a win. We have people who used to come bi-weekly, and now they come every week because of the variety.”<h4>Keeping It Simple</h4>While Layne’s offers a few sides, like fries and potato salad, the brand remains almost entirely dedicated to its namesake entree: chicken fingers. This operational simplicity allows franchisees to maintain streamlined operations with low overhead and minimal staffing requirements.&nbsp;“The simplicity of our operating model is one of the things franchisees mention most often when we ask what drew them to Layne’s,” said Wattar. “We had two franchisee groups join last year who said they loved the food and branding, but it wasn’t until they saw and experienced the kitchen and saw first hand how streamlined and simple the operations are that they were convinced to invest.”<h4>Combatting Rising Costs</h4>As prices for products and the cost of labor continue to rise, many companies have had to reevaluate operations. However, the executives at Layne’s worked diligently to develop a financial plan that helps support franchisees during tough economic times while keeping pricing fair.&nbsp;“We looked at our profit and loss statement and figured out how many labor hours you'll need for every dollar in sales. Then we developed systems to manage productivity to keep in line with our targets,” said&nbsp;Wattar. “We've taught franchisees to combat high commodity prices and taught our managers to manage prime costs and how to curb overhead costs for things like chemicals and utilities.”While Layne’s has had to make a small price increase to adjust for inflation, it was sure not to price itself out of the market and refused to decrease portion sizes.&nbsp;<h4>Customer Loyalty</h4>Layne’s loyal customers keep coming back time and time again.&nbsp;Since opening on the Texas A&amp;M campus more than 30 years ago, the franchise has been a Texas favorite. Since then, the brand has become a thriving chain with a dedicated customer base. In fact, many of Layne's franchisees were fans first.&nbsp;“So many of our franchisees say they joined our brand because they loved the brand first and foremost,” said Wattar. “They tried it and realized they’d found something special.”Franchise opportunities range from $656,000–$1,280,500, with different buildout options available.&nbsp;<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-laynes-chicken-fingers-is-poised-to-win-in-the-qsr-chicken-finger-category-2720604" target="_blank" rel="nofollow">Learn more about franchising here</a>.ABOUT LAYNE'S CHICKEN FINGERSFounded in 1994 in College Station, the original location became a Texas A&amp;M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine-tuning its operations and starting to franchise.&nbsp; Now, the company is planning to bring Layne’s Soon to be Famous™ Chicken Fingers to the rest of the world with plans to open 100 locations by the next four years.

How Layne's Chicken Fingers is Poised to Win in the QSR Chicken Finger Category

1851 Franchise

Layne’s franchisees have an opportunity to join an innovative brand that stays true to its roots. 

This brand page has been paid for by LAYNE'S CHICKEN FINGERS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-laynes-chicken-fingers-is-poised-to-win-in-the-qsr-chicken-finger-category

FRANCHISE INFORMATION

Own a Layne's Chicken Fingers

Layne’s Chicken Fingers Growth

Franchisee Highlight

Why Layne's Chicken Fingers

Superior Training & Support

Learn

Visit Website

LAYNE'S CHICKEN FINGERS

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Why this Halal Guys Franchisee (and Texas A&M Alum) is Introducing Layne’s Chicken Fingers to the Houston Area 

Multi-Unit Layne’s Franchisee Secures Real Estate, Set To Open First Ohio Location Early Next Year

Virginia Franchisee Secures Real Estate, Set to Open in the First Quarter of 2025

LAYNE'S CHICKEN FINGERS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT LAYNE'S CHICKEN FINGERS

CONTACT LAYNE'S CHICKEN FINGERS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

Why are you interested in owning?

When do you envision becoming a franchise owner?

Do you have $300,000 without the bank to invest?

READY TO OWN A LAYNE'S CHICKEN FINGERS?

FOX Business: Layne’s Chicken Fingers CEO Expresses Optimism for Small Business Growth

fox-business-laynes-chicken-fingers-ceo-expresses-optimism-for-small-business-growth

photo of Layne's chicken fingers building from exterior

Layne’s Chicken Fingers To Open Three New Restaurants in February

laynes-chicken-fingers-to-open-three-new-restaurants-in-february

Layne's Chicken Fingers Targets Lehigh Valley in Eastern Expansion Push

laynes-chicken-fingers-targets-lehigh-valley-in-eastern-expansion-push

Layne’s Chicken Fingers Announces New San Marcos, Texas Location Opening in February

laynes-chicken-fingers-announces-new-san-marcos-texas-location-opening-in-february

Four Layne's team members stand in front of a wall decorated with artwork from the community

The Easiest $10,000 Made in a Day: How Layne’s Built Operations for Volume

the-easiest-10000-made-in-a-day-how-laynes-built-operations-for-volume

"Layne’s Is My Final Hurrah": Scott Davis on Finding the Right Franchise and Building for the Future

laynes-scott-davis-on-finding-the-right-franchise-and-building-for-the-future

photo of three Layne's Chicken Fingers team members, standing outside a new location, smiling

Why Layne’s Pays for Training: The Definition of Superior Franchise Support With a Mission To Build Better Franchisees

why-laynes-pays-for-training

Layne's Chicken Fingers Franchisee on Family Legacy and Teamwork Behind Multi-Unit Success

laynes-chicken-fingers-franchisee-on-family-legacy-and-teamwork-behind-multi-unit-success

How Layne's Chicken Fingers is Poised to Win in the QSR Chicken Finger Category

MORE STORIES LIKE THIS