Layne's Chicken Fingers

There’s a lot of restaurants out there clucking about their chicken right now.&nbsp;<a href="https://www.linkedin.com/in/samir-wattar-0a4187a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-secret-to-franchisee-success-company-culture-2716751" target="_blank" rel="nofollow">Samir Wattar</a>, the COO of fast-growing emerging chicken franchise <a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-secret-to-franchisee-success-company-culture-2716751" target="_blank" rel="nofollow">Layne’s Chicken Fingers</a>, says let them cluck. Success, Wattar says, doesn’t begin in the kitchen. It begins in the culture.&nbsp;And <a href="https://1851franchise.com/layneschickenfingers">Layne’s</a> is all about the culture.&nbsp;Wattar says the leadership team is in the business of helping franchisees make money. “I believe in franchising, but I don’t believe in simply selling franchises,” he said. “I believe in opening successful restaurants.”Success has come pretty naturally for this beloved cult brand, which likes to call itself Layne’s “Soon to be Famous” Chicken Fingers, that started near the campus of Texas A&amp;M University in 1994. Its crispy chicken tenders became staples of the Aggie undergrads’ diets, while the easygoing vibe made it a favorite hangout in town.&nbsp;In 2017, Layne’s was purchased by a team with deep restaurant franchising experience, including <a href="https://www.linkedin.com/in/garrett-reed-5a724a152/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-secret-to-franchisee-success-company-culture-2716751" target="_blank" rel="nofollow">Garrett Reed</a>, the CEO,&nbsp; who grew up near the restaurant and believed in the product. Taking a deliberative, strategic approach to growth, Layne’s has since grown to eight locations so far, with plans for almost 100 more by 2025.But to Wattar, who brings a 30-plus-years experience in restaurant operations to the brand, unit-numbers sales is not the point. “The numbers we are interested in are not the number of franchises sold, but the number of franchises open,” said Wattar. “We want to open strong restaurants and help someone’s dream come true to own a business.”Layne’s franchisees will certainly have a strong team in their corner. Reed comes with a formidable background in real estate, working for in-house real estate teams at Starbucks, Corner Bakery and Dunkin’ Donuts before starting his own real estate franchise company.&nbsp;Along with Wattar, and business partner Matt O’Reilly, this power trio have developed a culture that mixes the brand’s laid-back ethos that resonates with customers and employees with a perfectionist, military-precision approach to operations that franchisees need. Reed said that’s what it takes to make a brand work.“We’re in the service business,” said Reed. “We’re not going to fail no matter how much heavy lifting it takes. I don’t lose.”Once the executive team finds a franchisee who demonstrates the passion they’re looking for from its partners, the ramp-up to success starts with 14 days of classroom and onsite training that all franchisees go through to understand not just operations, but attitude and the passion their employees have for the brand.&nbsp;Another factor in franchisee success: Choosing the right property. By developing a range of options for real estate build-outs and entry fees, Layne’s gives franchisees the flexibility to find the investment level that’s right for them. For instance, a franchisee could buy an entire building or invest in build-out prototypes that are more modest and offer a lower barrier to entry.&nbsp;Additionally, the leadership team can help franchisees identify the second-generation spaces — addresses that were former restaurants — that can be up and running much quicker than a space that needs to be built from the ground up.But more than the right location, franchisees also need to have intangible attributes like passion.&nbsp;“We don’t want people to just invest,” said Reilly “We make sure that we treat our partnership like it’s our money – maybe even more valuable. We will do everything in our power to make sure that a franchisee opens with a strong showing and continues to do what they need to have a successful restaurant.”Total franchise investments range from $737,000 to $1,217,500. Learn more about franchising here: <a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-secret-to-franchisee-success-company-culture-2716751" target="_blank" rel="nofollow">https://www.layneschickenfingers.com/franchising/</a>

Layne’s Chicken Fingers’ Secret to Franchisee Success? Company Culture.

1851 Franchise

A fun, quirky company that thrives on its hard-driving approach to excellence doesn’t just sell units — it sells passion. 

This brand page has been paid for by LAYNE'S CHICKEN FINGERS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

laynes-chicken-fingers-secret-to-franchisee-success-company-culture

FRANCHISE INFORMATION

Own a Layne's Chicken Fingers

Layne’s Chicken Fingers Growth

Franchisee Highlight

Why Layne's Chicken Fingers

Superior Training & Support

Learn

Visit Website

LAYNE'S CHICKEN FINGERS

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Layne’s Chicken Fingers Supports Franchisees With Top-Notch Development Team

Layne’s Chicken Fingers’ First Franchisee Opens 7 Restaurants in 4 Years With 3 More on the Way

Texas Layne’s Franchisee Secures Real Estate in Nacogdoches, Set To Open in 2025

LAYNE'S CHICKEN FINGERS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT LAYNE'S CHICKEN FINGERS

CONTACT LAYNE'S CHICKEN FINGERS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

Why are you interested in owning?

When do you envision becoming a franchise owner?

Do you have $300,000 without the bank to invest?

READY TO OWN A LAYNE'S CHICKEN FINGERS?

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Photo of Layne's Chicken Fingers leadership - Matt O'Reilly, Samir Wattar, and Garrett Reed

3 Questions With the Layne’s Leadership Team: What Franchisees Want to Know

laynes-franchise-leadership-questions

Photo with Layne's Chicken Fingers logo, Eric Reed, Kordell Snyder, and Justin Olivieri

laynes-franchise-development-support

Layne’s Chicken Fingers Nurtures a System of Passionate Team Members and Owners

laynes-chicken-fingers-nurtures-a-system-of-passionate-team-members-and-owners

Big-Brand, Multi-Unit Franchisees Are Betting on Layne’s Chicken Fingers To Diversify Their Portfolios

laynes-chicken-franchise-multi-brand-owners

Design with photos of six Layne's Chicken Fingers franchisees and the Layne's logo

Why Franchisees Love Layne’s: Support, Culture and Growth

why-franchise-with-laynes

Photo of Layne's Chicken Fingers tender basket and drink

Layne’s Chicken Fingers Recognized on Nation’s Restaurant News’ 2025 100 Under 100

laynes-chicken-fingers-recognized-on-nations-restaurant-news-2025-100-under-100

Photo of exterior of Layne's Chicken Fingers location with red lights around roof

Layne’s Chicken Fingers Closed July With 3 Franchise Agreements Signed and 3 New Restaurants Opened

laynes-franchise-growth-july-2025

Layne’s Chicken Fingers’ Secret to Franchisee Success? Company Culture.

MORE STORIES LIKE THIS