Layne's Chicken Fingers

<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-seeing-huge-success-with-new-spicy-chicken-offering-2719986" target="_blank" rel="nofollow">Layne’s Chicken Fingers</a> has been around for almost 30 years and is known for its friendly service, iconic chicken fingers and delicious secret sauce. The franchise, which is growing at a very fast pace, had to figure out how to keep true to the brand while also being innovative and keeping with the times.<a href="https://1851franchise.com/layneschickenfingers">Layne’s Chicken Fingers</a> is staying current by introducing different flavor profiles to meet the growing demand for spicy options. The brand has a goal to innovate and expand while still keeping with the same simple perfection it is known for.&nbsp;They have tested out different sauces like jalapeno ranch and others but realized “the trend wasn't really a trend — it was actually a change in the palette of Americans, and it’s here to stay,” explained&nbsp;<a href="https://1851franchise.com/layneschickenfingers/laynes-chicken-fingers-executive-qa-garrett-reed-ceo-2715859">Garrett Reed</a>, CEO of Layne’s.&nbsp;So, the franchise launched a spicy tender in January. Executives projected the new and alluring addition to the menu would account for between “10 to 12% of sales,” according to&nbsp;<a href="https://www.linkedin.com/in/samir-wattar-0a4187a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-seeing-huge-success-with-new-spicy-chicken-offering-2719986" target="_blank" rel="nofollow">Samir Wattar</a>, chief operating officer. “But the results are even better: the spicy chicken has accounted for 20 to 21% of sales.”Wattar explained that having a new menu item has been a great way to attract more guests and increase retention. Customers enjoy having options, so it’s been a big booster for recurring patron visits.&nbsp;“We are targeting both a new, younger consumer that likes spicy foods, but also our existing customer. If they give us an extra visit on their cycle because we have a different flavor now, that’s a win. We have people who used to come bi-weekly, and now they come every week because of the variety,” Wattar said.While the brand is happy about the results, the corporate team knew the spicy tender’s rollout would be a big success, as they meticulously tested the product to ensure it would complement the company’s easy operations.“We spent quite a long time making sure that we could implement it properly so that it wouldn't slow down our processes. We're a fast food restaurant at the end of the day, so we needed to make sure that it wouldn't interrupt that. It's really opened up our executive discussions into how we pivot and become better,” said Reed, who called the spicy tenders — which he orders about 80% of the time he’s in the restaurants — “phenomenal.”“The success of it has exceeded all of our expectations, and as we grow and have several Layne’s opening on the East Coast soon, it’s an exciting offering for franchisees to capitalize on,” he added.Franchise opportunities range from $656,000–$1,280,500, with different buildout options available.&nbsp;<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laynes-chicken-fingers-seeing-huge-success-with-new-spicy-chicken-offering-2719986" target="_blank" rel="nofollow">Learn more about franchising with Layne’s he</a>re.ABOUT LAYNE'S CHICKEN FINGERSFounded in 1994 in College Station, the original location became a Texas A&amp;M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine-tuning its operations and starting to franchise.&nbsp; Now, the company is planning to bring Layne’s Soon to be Famous™ Chicken Fingers to the rest of the world with plans to open 100 locations by the next four years. &nbsp;

Layne’s Chicken Fingers Seeing Huge Success with New Spicy Chicken Offering

1851 Franchise

The franchise has seen double the sales increase projected from adding a menu item. 

This brand page has been paid for by LAYNE'S CHICKEN FINGERS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

laynes-chicken-fingers-seeing-huge-success-with-new-spicy-chicken-offering

FRANCHISE INFORMATION

Own a Layne's Chicken Fingers

Layne’s Chicken Fingers Growth

Franchisee Highlight

Why Layne's Chicken Fingers

Superior Training & Support

Learn

Visit Website

LAYNE'S CHICKEN FINGERS

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Multi-Unit Layne’s Franchisee Secures Real Estate, Set To Open First Ohio Location Early Next Year

Virginia Franchisee Secures Real Estate, Set to Open in the First Quarter of 2025

Layne's Chicken Fingers to Open Nine Restaurants in 90 Days; Eyes Crossing the 45-Unit Mark in 2025

LAYNE'S CHICKEN FINGERS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT LAYNE'S CHICKEN FINGERS

CONTACT LAYNE'S CHICKEN FINGERS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

Why are you interested in owning?

When do you envision becoming a franchise owner?

Do you have $300,000 without the bank to invest?

READY TO OWN A LAYNE'S CHICKEN FINGERS?

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Franchisees Capitalize on First-To-Market Advantage in Chicken Finger Frenzy

laynes-franchise-first-mover-advantage

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock, Hopes to Support American Manufacturing

laynes-chicken-fingers-tariff-impact-us-manufacturing

How Layne’s Leadership Has Built a National Franchise From a Historic Brand

how-laynes-leadership-has-built-a-national-franchise-from-a-historic-brand

Layne’s Chicken Fingers Quadruples Growth in Q1, Targets 45-Unit Mark for 2025

laynes-chicken-fingers-q1-2025-expansion

Layne’s Chicken Fingers Announces New Mission Bend, Texas, Location Opening in May

laynes-chicken-fingers-announces-new-mission-bend-texas-location-opening-in-may

Photo of busy Layne's Chicken Fingers location with franchisee quote about support

Layne’s Chicken Fingers Celebrates Multiple Six-Figure Opening Weeks

laynes-chicken-fingers-franchise-six-figure-opening

Layne’s Chicken Fingers Announces New Nederland, Texas, Location Opened April 19th

laynes-chicken-fingers-announces-new-nederland-texas-location-opened-april-19th

photo of five Layne's Chicken Fingers team members standing in front of new drive-thru only Layne's

Layne’s Opens Three Houston Restaurants in Four Months, Plans To Do Same in West Texas and the Valley

laynes-opens-three-houston-restaurants-in-four-months

Layne’s Chicken Fingers Seeing Huge Success with New Spicy Chicken Offering

MORE STORIES LIKE THIS