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Pharmacist-turned-restaurateur-turned franchising expert <a href="https://www.linkedin.com/in/lauren-coulter-%F0%9F%8D%B3-70053b2a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-executives-lauren-coulter-of-biscuit-belly-2716681" target="_blank" rel="nofollow">Lauren Coulter</a> brings a range of experience to her current role as director of franchise development for <a href="https://biscuitbellyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-executives-lauren-coulter-of-biscuit-belly-2716681" target="_blank" rel="nofollow">Biscuit Belly</a>, an emerging “better brunch” franchise with a fast-casual approach and menu stacked with chef-driven creations.Coulter, who is currently seeking qualified multi-unit franchisees who care about their community, quality food, and good old-fashioned hospitality, said the franchisor/franchisee relationship is “a marriage, not a dating relationship. This is something that you hope will last for many years.”According to Coulter, an ideal franchisee stands out in their industry as an accomplished restaurateur and a genuine member of the neighborhood, “someone you want to invite over for sweet tea,” she said.While COVID hit in the midst of Biscuit Belly going down the franchising path, it was also an opportunity for the new brand to get their ducks in a row. “As tough as it was and as hard as it was on our numbers, it gave us the bandwidth to really focus and do things the right way,” Coulter said. “It’s what has allowed us to level up our franchising process.”Watch the full interview with Lauren above, or <a href="https://www.youtube.com/watch?v=HYm7NSqbojY&utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-executives-lauren-coulter-of-biscuit-belly-2716681" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.

Lessons From Franchise Executives: Lauren Coulter of Biscuit Belly

1851 Franchise

For Louisville, Kentucky-based franchisor Lauren Coulter, COVID-19 was a lesson in both patience and resilience, one that’s helped the brand fine-tune its process.

lessons-from-franchise-executives-lauren-coulter-of-biscuit-belly

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

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Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Lessons From Franchise Executives: Lauren Coulter of Biscuit Belly

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