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Fantastic: K-Cups for Booze Have Arrived

After a successful test in St. Louis back in November, Budweiser parent company Anheuser-Busch InBev and Keurig Dr. Pepper Inc. are <a href="https://www.cnbc.com/2019/03/19/budweisers-parent-and-keurig-move-forward-with-at-home-cocktail-maker.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=live-to-tell-march-22-2019-2709483" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">officially moving forward with the rollout of an in-home K-Cup system for cocktails</a>. The new machine developed by Drinkworks will use liquid-filled pods to prepare booze at the click of a button and will be available in Missouri, Florida and California in the near future.

Celebrity: Mark Wahlberg Buys Minority Stake in F45 Training

After a positive personal experience with the brand, known fitness enthusiast Marky Mark Wahlberg is putting his money behind Australian-based fitness franchise F45 Training to help the brand grow globally. Wahlberg&rsquo;s investment group (aptly named the Mark Wahlberg Investment Group) joined forces with FOD Capital <a href="https://www.bloomberg.com/news/articles/2019-03-18/hollywood-s-mark-wahlberg-backs-australian-fitness-franchise-f45?utm_source=1851franchise.com&utm_medium=article&utm_campaign=live-to-tell-march-22-2019-2709483" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">to purchase a minority stake in the 1,500-unit brand</a>, bringing its valuation to roughly $450 million.

Cash Money: Instagram Launches In-App Shopping Feature

Ever-popular social media platform Instagram has added another revenue stream to its arsenal: in-app purchasing. <a href="https://techcrunch.com/2019/03/19/instagram-checkout/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=live-to-tell-march-22-2019-2709483" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">The new capability, &ldquo;Checkout with Instagram,&rdquo; launched in the U.S. on Tuesday</a> with more than 20 brands, including Adidas, Kylie Cosmetics and Warby Parker utilizing the function. Instead of consumers incurring the costs of convenience, sellers are charged a fee in exchange for what will likely be higher purchase conversion rates thanks to the elimination of the need to direct consumers to their websites.

Forward Thinking: Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service

<a href="https://1851franchise.com/burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419#franbuzz" style="text-decoration-line:none" target="_blank">Burger King&rsquo;s new coffee subscription service called BK Caf&eacute;</a> uses a flat-rate model where users are guaranteed a daily cup of coffee, putting a whole new segment of competitors on notice. The burger chain&rsquo;s value proposition is clear: &ldquo;Enjoy BK Caf&eacute; for a month for the price of a large cappuccino from Starbucks,&rdquo; a new ad for service reads.

Friend or Foe: Chicken Nuggets

While Americans ate 2.3 billion servings of nuggets in restaurants last year, the item has begun declining in popularity and disappearing from menus, <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/chicken-fight-are-chicken-strips-cannibalizing-chicken-nugget-servings-at-foodservice/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=live-to-tell-march-22-2019-2709483" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to a recent study by the NPD Group</a>. But why? Well, society&rsquo;s health consciousness, for one. The rise of the chicken strip hasn&rsquo;t helped, either, as the products command a higher profit margin. As product innovation in the foodservice industry continues, <a href="https://1851franchise.com/why-aren-t-chicken-nuggets-popular-anymore--2709453#category" style="text-decoration-line:none" target="_blank">is this the end for chicken nuggets? Or can they catch a second wind?</a>

Heating Up

The old adage &ldquo;you get what you pay for&rdquo; has been around forever, for good reason. Despite its prevalence, though, so many brands still choose to take the easiest&mdash;and cheapest&mdash;way out. <a href="https://1851franchise.com/nick-powills-if-you-try-to-market-from-the-cheap-seats-you-get-what-you-pay-for-2709464#category" style="text-decoration-line:none" target="_blank">In his latest column for 1851 Franchise</a>, No Limit CEO Nick Powills argues that cutting corners in the areas that drive ROI&mdash;people, product and process&mdash;is detrimental to the long-term success of your business.

Live To Tell, 1851 franchise, business podcast, life drives success, Nick Powills

Live to Tell: Weekly Update | March 22, 2019 | 1851 Franchise

1851 Franchise

The underground story of business, entrepreneurs and influencers.

Live To Tell | March 22, 2019

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Live To Tell | March 22, 2019

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