1851

<a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">Vince Maffeo</a> started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run his multiple Comfort Keepers franchises in 2008. Maffeo has since expanded and now owns 10 Comfort Keepers throughout California. When the brand announced a partnership with the handyman franchise that focuses on seniors,&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, Maffeo knew it was the perfect opportunity to create a one-stop service for his current customers.Maffeo recently signed with TruBlue to open one location in Modesto. But he doesn’t plan on stopping there. He can see the many benefits for aging adults to have access to services that provide an individualized approach to not only their health but their homes as well, and he wants to continue to grow with TruBlue in the future. Maffeo is looking forward to combining the marketing and business approaches of both brands so he can reach more and more aging adults.1851 Franchise spoke with Vince Maffeo to learn more about his franchising journey with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">TruBlue Total House Care</a>. 1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Vince Maffeo:&nbsp;I joined the Comfort Keepers franchise in 2008. My father started franchising with the brand in 2002, and I wanted the opportunity to work with him as well as live closer to my parents. So I left my sales and marketing career with Comcast and my family, and I moved from Sarasota, Florida, to the Sacramento area. After almost 15 years with Comfort Keepers, I own 10 locations.&nbsp;About four or five months ago, Comfort Keepers announced a marketing partnership with TruBlue Total House Care. I knew that it would be more beneficial to own a TruBlue location and more convenient for our clients. Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.&nbsp;1851: How has your perception of franchising changed throughout your years as a franchise owner, and what do you want people to know about it?Maffeo:&nbsp;It’s important to take advantage of the relationships that a franchisor can offer you. Look at the playbook they provide and execute that in your local market. I’ve learned that different franchise brands have different playbooks, so you need to choose one that will work for not only you but your market.&nbsp;1851:&nbsp;What excites you most about this company?Maffeo:&nbsp;I’m excited about the transition into the senior market. It’s an important age group to reach because we have so many seniors that are aging. My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet. If you think we are busy now just wait until that age group begins to need our services. They will need professionals to provide individualized care and home repairs and care in the future.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Maffeo:&nbsp;Expansion is always the plan. My main goal is to take advantage of the marketing plan that is tried and true with the brand and apply them successfully to the client base I already have. I want to take a dual marketing approach by applying the TruBlue tactics but adding a twist from my existing company.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Maffeo:&nbsp;I’m all about executing and being able to understand how to provide the best service. Whatever that means for the client. At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Maffeo:&nbsp;You have to have a certain mindset to understand that with a franchise you don’t have to reinvent the wheel. Put on your operations hat and execute the brand model the way it has been developed. The faster you are able to do that and get up to speed on the franchise’s system, the better off you will be.&nbsp;ABOUT TRUBLUE TOTAL HOUSE CARE:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. &nbsp;

Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

1851 Franchise

Vince Maffeo recently signed with TruBlue Total House Care to bring the brand to the Modesto area in 2023. 

local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors

Children's Lighthouse

What a Franchise Buyer Needs To Know About Buying a Children’s Lighthouse

what-a-franchise-buyer-needs-to-know-about-buying-a-childrens-lighthouse

United Water Restoration Group

Steps To Opening a United Water Restoration Group Franchise: A Guide To Getting Started

steps-to-opening-a-united-water-restoration-group-franchise-a-guide-to-getting-started

Paris Baguette Canada

Paris Baguette Drives Canadian Expansion With 14 New Franchise Awards, Targets 100 Cafés by 2030

paris-baguette-drives-canadian-expansion-with-14-new-franchise-awards-targets-100-cafes-by-2030

Layne's Chicken Fingers

Front of new Layne's restaurant pictured on a sunny day

Layne’s Opens Two Pittsburgh Restaurants in Three Months, Plans To Do Same in More Markets Throughout the State

laynes-opens-two-pittsburgh-restaurants-in-three-months-plans-to-do-same-in-more-markets-throughout-the-state

Sylvan Learning

ClickOnDetroit: Sylvan Learning Shares Tips for Helping Students Succeed This Semester

clickondetroit-sylvan-learning-shares-tips-for-helping-students-succeed-this-semester

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Ohio

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Cincinnati and Columbus

franchisee-expands-paris-baguette-in-cincinnati-and-columbus-ohio

Austin-Based Franchisee Reflects on First Year Of Ownership with Children’s Lighthouse

austin-based-franchisee-reflects-on-first-year-of-ownership-with-childrens-lighthouse

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Franchise Deep Dive: Innovative Sport Surfacing Franchise Costs, Fees, Profit and Data

Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

MORE STORIES LIKE THIS