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Bejal Patel became an <a href="https://franchise.idealabkids.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-passionate-parents-make-great-idea-lab-kids-franchisees-2710888" target="_blank" rel="nofollow">IDEA Lab Kids</a> franchisee in September of 2018 along with his wife when they took over the formerly corporate-owned Spring Branch, Memorial area in Houston, Texas. Coming up on nearly a year of business ownership, the Patels cannot say enough good things about their investment in IDEA Lab Kids.&nbsp;In 2018, IDEA Lab Kids was ranked one of the top children’s franchises by <a href="https://www.entrepreneur.com/franchises/idealabkids/335137?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-passionate-parents-make-great-idea-lab-kids-franchisees-2710888" target="_blank" rel="nofollow">Entrepreneur</a> and has experienced a 900% growth rate since its inception. Youth enrichment is an $11 billion industry, and IDEA Lab Kids owners like Patel are at the forefront of it. The business model provides multiple revenue streams that are adaptable to community demand including classes, camps, and birthday parties. The brand plans to grow to 700 locations in the U.S. and across India and the Middle East. The franchise also provides ongoing training as well as a team of marketing professionals and business consultants to set franchisees up for well-earned financial success.&nbsp;Before finding IDEA Lab Kids, the Patels were juggling their busy corporate careers while parenting three young children. They decided to look into franchising as an alternative way to both generate income and establish more independence in their personal schedules. “With both of us working full time, we found ourselves spending a lot of money on after-school and summer programs,” said Patel.&nbsp;“IDEA lab concepts really clicked with us first as parents,” said Patel. “We thought this would be a good option for our kids and that taking on a franchising opportunity would be a good way for my wife to leave her corporate job. It’s something where she can be productive and feel good about what she’s doing while providing valuable education for kids.”The Patels researched several concepts including Kumon and Mathnasium, but found that IDEA Lab Kids’ values and curriculum aligned closest with their own goals and ideals. IDEA Lab Kids Founder Ghazal Qureshi’s story resonated with them deeply. “The struggles she experienced when her kids were young were exactly like what we were going through with our kids at that age,” said Patel. “If I had known about this product when my eldest was 5, we would have enrolled him right away,” Patel continued. The Patels’ children are currently ages 5, 6 and 8, and thrive in the IDEA Lab Kids camps and classes offering them advancement in their future development for continued learning and beyond.The Patels stress that the foundation of their business comes from both the groundbreaking advanced services offered and their fantastic team of staff. “Kirsten, who manages our facility, has an amazing passion for what we do and she really believes in the product,” said Patel. “Without her, much of what we accomplished wouldn’t be possible.” The Patels also consider the community at large an extension of their team; their IDEA Lab Kids branch works with local children’s groups throughout Houston including local schools, churches and the Girl Scouts of America.”Since joining the franchise, the Patels have been building buzz around IDEA Lab Kids’ STEAM-based classes, camps, workshops and birthday parties—all elements that keep the brand a true innovator in the educational space. “The programs and classes that they offer cannot be found anywhere else but are so seriously needed for today’s youth,” said Patel, who even convinced his neighbor to become a franchisee of a Canadian territory.&nbsp;IDEA Lab Kids has been not only a personally fulfilling venture for the Patels, but one which has given the husband-and-wife team freedom in terms of both time spent working and income. They feel the market for the business is huge and that demand will only continue to grow given the investment and dollars being allocated to STEM by schools, communities and companies . “I think as the franchise has matured, the services it offers have expanded and evolved with that as well,” said Patel. “We’ve seen quite an expansion and keen interest in <a href="https://onlinedegrees.sandiego.edu/steam-education-in-schools/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-passionate-parents-make-great-idea-lab-kids-franchisees-2710888" target="_blank" rel="nofollow">supplementary childhood education</a>.”&nbsp;“Anyone who is reading this article and is looking for a business that gives a positive impact to the future of their community or their kids, this is that positive impact . IDEA Lab Kids has provided endless satisfaction,” said Patel. “You’re actually educating the kids that make up your community. I know how important that is because I’m a parent myself.”For those considering a potential investment, IDEA Lab Kids is currently poised for rapid international expansion. Optimal franchisees will possess an entrepreneurial spirit and a desire to create innovative learning solutions for the next generation of engineers, scientists, artists and innovators.&nbsp;The total startup investment for IDEA Lab Kids ranges from $160,500 to $373,000 including a $35,500 single-unit franchise fee. Financing options are available for those who qualify. For more information, please visit <a href="https://franchise.idealabkids.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-passionate-parents-make-great-idea-lab-kids-franchisees-2710888" target="_blank" rel="nofollow">https://franchise.idealabkids.com</a>.

Why Passionate Parents Make Great IDEA Lab Kids Franchisees 

1851 Franchise

 Bejal Patel and his wife Divya invested in the franchise for the proven business model and cutting-edge curriculum, but found so much more through freedom and fulfillment with the brand. 


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IDEA Lab Kids Franchisee Ryan Baker Is Filling the Gap for STEAM in Edmonton, Where Schools Are Seeing an Enrollment Boom 

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Edmonton, Canada, has seen a&nbsp;<a href="https://edmontonglobal.ca/news/canadas-fastest-growing-metro-the-edmonton-region/">sharp population increase</a>, growing 3% from July 2024 to July 2025, the fastest rate in the country. The pressure is also evident in local schools, where enrollment has&nbsp;<a href="https://edmontonjournal.com/news/local-news/school-space-cant-keep-up-with-growing-edmonton-public-student-population">risen by 50% over the past 12 years</a>. With more students in classrooms, STEAM subjects (science, technology, engineering, arts and mathematics) can be harder to fit in, which is part of the reason supplemental programs like&nbsp;<a href="https://franchise.idealabkids.com/">IDEA Lab Kids</a> have become a resource for local families. That growing demand for enrichment is what led local entrepreneur&nbsp;<a href="https://www.linkedin.com/in/ryan-baker-048a2065/">Ryan Baker</a> to get involved.&nbsp;“We never had IDEA Lab Kids in the Edmonton area,” said&nbsp;<a href="http://linkedin.com/in/devina-bhojwani-3452053">Devina Bhojwani,</a> president and co-founder of IDEA Lab Kids. “Now, all of our classes are at capacity or running close to it. Our franchisee is running such a strong, quality program.”&nbsp;<a href="https://1851franchise.com/lyricoslearning/info">IDEA Lab Kids</a> in Edmonton is led by Baker, who spent more than a decade working in the oil and gas sector before moving into more corporate, business development and M&amp;A-style work. Several years ago, he decided to resign from that career and start his own series of businesses. He wanted to invest in a franchise as one of those businesses, while also starting his own company and eventually acquiring other businesses. When he began looking at franchise opportunities, he came across IDEA Lab Kids by chance.&nbsp;“We were in Houston visiting some good friends of ours who had relocated there from Alberta, and went to an IDEA Lab Kids birthday party at one of the locations in the greater Houston area,” Baker said. “Coincidentally, I happened to be in the market looking for something to invest in and it aligned very nicely with some of my business guiding principles. I love the concept and really felt that it would fill a gap here in our community.”Baker opened the Edmonton center in July 2024 after seeing room for a different kind of enrichment option. At the time, many local programs were centered on technology and STEM. IDEA Lab Kids expanded that focus through STEAM, bringing the arts into the mix.One of the biggest areas of adoption for the program in this region has come from its ability to support schools. Baker explained that STEAM is highly inclusive, allowing IDEA Lab Kids to offer a wide range of experiences.“We have four or five different rooms that serve different programs, like a coding room, which holds tech robotics classes. We have a cooking room that's more like a kitchen,” said Bhojwani. “There's a wide variety, and there's something for everybody. So, a family with two different kids and two different varied interests can almost find anything that they're looking for at the IDEA Lab Kids Edmonton.”<h2>The Ways IDEA Lab Kids Supports Schools in Edmonton</h2>In a classroom of 30 or more students, it can be challenging for teachers to provide the kind of small-group, hands-on engagement that deeper STEAM exploration requires. And when school systems are stretched, teachers are often expected to take on a wide range of responsibilities, particularly in early elementary years, where the primary focus is on reading and math. Rather than viewing it as a gap, Baker sees it more as a resource challenge that makes it difficult to fully empower each child to explore topics in depth.“We’ve had tremendous success in the Edmonton area partnering with schools to support curriculum,” Baker said. “That includes opportunities to work alongside educators, offer unique in-school field trip-style experiences and launch in-school residency programs. We’re running lunchtime STEAM clubs and have already completed a full in-school residency where IDEA Lab instructors were present every day for several weeks, supplementing science curriculum for grade four, five and six students during class time. It’s not extracurricular, it’s fully integrated and aligned with the provincial curriculum.”When funding is available through schools or parent associations, these partnerships can help enhance subject areas and give students more opportunities than they might typically receive in a standard classroom setting.One approach IDEA Lab Kids uses is bringing in trained staff to lead hands-on STEAM instruction directly in schools, allowing educators to supplement their curriculum with interactive experiences. Another option allows schools to license IDEA Lab Kids’ curriculum for their own teachers to use. The curriculum is designed to make implementation easier through a video-based format.&nbsp;“It’s kind of like a Netflix for education,” Bhojwani said. “The facilitator plays the video, but it’s not passive. Every minute or so, there’s a pause built in where the facilitator asks questions and keeps the class engaged, and then it moves into the hands-on portion of the activity.”Baker wants more children to have access to hands-on STEM learning, even if their school or neighborhood has fewer resources. He has also worked with local schools on giveback programs. When families use a partner school’s code to sign up for camp, part of the fee goes back to the school’s parent association.<h2>IDEA Lab Kids is Growing in Edmonton</h2>IDEA Lab Kids is in an exciting phase of growth, with several new initiatives in St. Albert and Edmonton. The biggest one is the upcoming launch of IDEA Lab STEAM Preschool this fall.&nbsp;“This will be a fully licensed preschool with a dedicated STEAM focus, which is something we believe is a first for our area,” Baker said. “Most local preschool options are tied to childcare centers, with only a small handful of independent niche programs, so this represents a meaningful step forward in early learning here.”&nbsp;In addition, Baker is launching an after-school STEAM Academy this fall, which pairs structured, instructor-led enrichment programming with direct school pickup three to five days a week.“To my knowledge, this is a first-of-its-kind offering in the St. Albert and Edmonton area,” Baker said. “While school pickup and transportation are typically limited to childcare centers, we are redefining that model by using it to give families access to meaningful, skills-based after-school experiences without having to be a daycare.”<h2>How Franchisees Like Ryan Baker Make a Difference</h2>One of the reasons Baker has done so well in his market is his involvement in the local community. Rather than approaching marketing in a traditional sense, he views it as an extension of relationship-building.“I would say marketing success has come from connecting with the families and getting familiar with the schools,” he said. “We're in a business that provides educational enrichment for children. Your primary market is the schools. Those are where all of your potential customers are. That's where all of your potential families are. So I have focused a lot of time and attention on making sure that we cater to the schools.”Trust is very important in a children’s enrichment business since parents are deciding where to send their children and invest time and money. As a parent himself, Baker understands the importance of feeling confident and safe in those decisions.“Ryan is very aware of his customers' needs,” Bhojwani said. “I think that speaks to how strong a franchise should be, just being aware of the needs in your environment in your market. Edmonton might be different than Calgary or Calgary might be different compared with Toronto. All our markets serve a different niche and Ryan is definitely doing a great job.”ABOUT LYRICOS® LEARNING, LLC:Lyricos® Learning, LLC is the home to IDEA Lab Kids and is also the creator of STEAM on Demand, a leading provider of streaming interactive content and tools for planning and leading standards-aligned, engaging and fun TK-8 STEAM hands-on lessons.ABOUT STEAM ON DEMAND®:STEAM on Demand® is a technology platform that offers science, technology, engineering, arts and mathematics (STEAM) interactive lessons “on demand” which are designed to be used in a collaborative classroom setting or online. Hundreds of interactive video lessons have been developed as part of the platform’s core content. These kid-tested videos spotlight topics that align with national and state level curriculum standards across all STEAM subjects and guide teachers and students through hands-on projects. Also included is access to a variety of coding pathways for students of all levels. The platform provides all the content and tools needed to plan and conduct entire afterschool programs.ABOUT IDEA LAB® KIDS:IDEA Lab® Kids was founded as a way for kids to explore their love of science, technology, engineering, art and math subjects. The award-winning Houston-based education franchise system offers after-school classes, camps, birthday parties, open labs and much more to children. The brand has positioned itself to be a leader in the growing STEAM education space with franchises in the U.S., Canada and internationally. IDEA Lab Kids franchises are only offered or sold in states where they are registered or compliant with applicable franchise laws.The franchise fee of $35,500 provides an assigned territory for establishing a location and for offering IDEA Lab On-the-GoSM. The startup costs for an IDEA Lab Kids franchise can range from $163,000 to $465,000. To learn more about franchising with IDEA Lab Kids, visit&nbsp;<a href="https://1851franchise.com/lyricoslearning/info.">https://1851franchise.com/lyricoslearning/info.</a>&nbsp;

IDEA Lab Kids Franchisee Ryan Baker Is Filling the Gap for STEAM in Edmonton 

IDEA Lab Kids has seen an overwhelming response in the Canadian city where franchisee Ryan Baker has built partnerships with schools and families to expand access to hands-on STEAM education.

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IDEA Lab® Kids to Expand in Alberta, Canada with Former Geologist, Ryan Baker

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Why Passionate Parents Make Great IDEA Lab Kids Franchisees

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