1851

When the COVID-19 pandemic took off in 2020, so did the public consciousness about cleaning and disinfecting practices. While a clean, safe home is now a priority for many, the uptick in awareness also came at a time when many populations were deciding to outsource household tasks — including cleaning. From aging-in-place seniors to millennials who are willing to pay to free up time, the market for home cleaning services is only growing, and&nbsp;<a href="https://1851franchise.com/maidpro/info">MaidPro</a>, the nearly 300-unit home cleaning franchise under the&nbsp;<a href="http://1851franchise.com/thresholdbrands/info">Threshold Brands</a> umbrella, positions franchise owners to take advantage of that demand.In addition to its&nbsp;<a href="https://1851franchise.com/maidpro/how-maidpros-business-model-supports-franchise-owner-growth-2723616#featured">proven business model</a>,&nbsp;<a href="https://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">MaidPro</a> sits firmly in a growing industry that offers two primary advantages for franchise owners: There is an ever-growing awareness of and demand for a clean home, and convenience is king. When these two circumstances converge, the industry benefits are only compounded.<h3>The Home Cleaning Industry Boomed During COVID, but It Hasn’t Slowed Down in the Post-Pandemic World</h3>While COVID-19 certainly caused some long-lasting impacts on how we move through the world, one of the most obvious ones is an increased awareness of cleanliness and hygiene. When the pandemic first started, families prioritized home cleaning to disinfect and mitigate the amount of contaminants brought from the “outside world” into the home.While the importance of stringent disinfecting practices has faded in the minds of many consumers, a&nbsp;<a href="https://www.launch27.com/how-covid-increased-demand-for-house-cleaning-services/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">regular cleaning schedule</a> has not. This approach is easily understood as an effective way to maintain the cleanliness of a home and decrease the frequency and intensity of deep cleans, but it can be incredibly time consuming for the average family.Most people report that they will continue to follow the updated cleaning routines and practices they developed during the pandemic. Rather than just a one-time event, COVID served as an inflection point that greatly increased and still continuously increases awareness of just how many invisible health risks may be present in a home.&nbsp;To maintain this level of cleanliness, consumers are turning toward outsourced labor, leveraging home cleaning service brands like MaidPro to visit on a recurring schedule. This both simplifies the process for the homeowner, allowing them to enter a relationship with professionals who will reliably clean the home on their preferred schedule (weekly, bi-weekly or otherwise) and positions the local franchise owner to build strong client relationships and secure predictable, recurring revenue.This increased awareness and subsequent demand provide a great foundation for local owners, but even the less health-conscious consumer can be a driver in the industry.<h3>Sometimes, It’s All about Convenience</h3>Even clients who do not view themselves as especially neat, tidy or strict with cleaning practices may choose to engage MaidPro for scheduled services. Especially among millennials, who currently represent&nbsp;<a href="https://www.wisetack.com/blog/younger-customers-are-valuable-to-home-service-businesses?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">over 40% of home buyers</a>, time is valuable. MaidPro takes household cleaning tasks off of clients’ plates, making housekeeping more convenient and allowing the family to spend more time on what they love.Whether it’s a busy family who needs to get kids out the door for sports practice and performance rehearsals, an elderly couple who would rather spend their retirement doing what they love or a young professional who is dedicated to their career development, MaidPro is able to give clients the gift of time. For many, this is truly priceless and well worth the cost of outsourcing home cleaning to a trusted local business.When franchise owners choose to go into business with MaidPro, they are entering a high-demand industry with the support of both a proven business model and larger network of franchise owners and franchise professionals through&nbsp;<a href="http://thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">Threshold Brands</a>. After spiking in 2020 and showing no signs of slowing down, the industry stands out now more than ever as a prime space for business opportunities. As MaidPro continues to grow and address the need, it is targeting development in Cleveland, Ohio; Columbus, Ohio; Oklahoma City; Dallas; Atlanta; and Winston-Salem, North Carolina, to name a few.The total startup costs and initial investment to own a MaidPro franchise is $105,560 – $130,800, with a franchise fee of $45,000.&nbsp;To find out more information on the costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/maidpro/info.">https://1851franchise.com/maidpro/info.</a>&nbsp;

How MaidPro Capitalizes on Home Cleaning Industry Trends

1851 Franchise

Since the pandemic, demand for home cleaning services has been climbing. MaidPro supports franchise owners in taking advantage of the growing opportunity.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-maidpro-capitalizes-on-home-cleaning-industry-trends

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

LearningRx Franchise - 1851 Franchise Deep Dive

LearningRx Franchise Costs, Fees, Profit and Data for 2025

learningrx-franchise-deep-dive

Design with image of employee holding card reader and customer paying

How Smart Retail Franchises Are Winning Against Online Competition

retail-franchise-opportunities

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

How MaidPro Capitalizes on Home Cleaning Industry Trends

MORE STORIES LIKE THIS