What if the best story in the world is running right now — all while you are engulfed in this amazing marketing content.

Well, with the speed of news and content, chances are you missed it. Unless, of course, your friends and family send it to you because they know you need to read it, or company X is so proud of it that they buy an ad campaign to drive it to you, their target persona.

While some PR agencies don’t struggle to book press, many do struggle to guide the brand on how to leverage their press. HINT: It’s much more than simply posting on your website. Some things you can consider:

1. Send the media placement out to all of your databases via email newsletter. This way, you can get them to read and share the content, thus amplifying the audience of the story.
2. You can post on Facebook and LinkedIn and boost the post to your exact target audience in the exact target markets.
3. You can ask your internal team to like or share on your Facebook or LinkedIn post to gain some “viral”/organic reach.
4. You can send a note to any dead leads — just an FYI that you are hot and in the media.
5. You can take your headline and write a blog post that extends the topic, especially if you were simply quoted on the story. Then, take that new blog post and distribute it to your database and through social marketing.
6. You know that headline worked once, so use it again. Have your media relations team use that leverage as a new pitch.

The point is — often the miss happens when you don’t maximize the win. Being in the media is a win. You will want every person who is a match who hasn’t seen it, to see it.

Learn more about how to elevate your brand marketing and take one step closer to getting your story told your way.