Mainland

What if the best story in the world is running right now — all while you are engulfed in this amazing marketing content.Well, with the speed of news and content, chances are you missed it. Unless, of course, your friends and family send it to you because they know you need to read it, or company X is so proud of it that they buy an ad campaign to drive it to you, their target persona.While some PR agencies don’t struggle to book press, many do struggle to guide the brand on how to leverage their press. HINT: It’s much more than simply posting on your website. Some things you can consider:<ol><li>Send the media placement out to all of your databases via email newsletter. This way, you can get them to read and share the content, thus amplifying the audience of the story.</li><li>You can post on Facebook and LinkedIn and boost the post to your exact target audience in the exact target markets.</li><li>You can ask your internal team to like or share on your Facebook or LinkedIn post to gain some “viral”/organic reach.</li><li>You can send a note to any dead leads — just an FYI that you are hot and in the media.</li><li>You can take your headline and write a blog post that extends the topic, especially if you were simply quoted on the story. Then, take that new blog post and distribute it to your database and through social marketing.</li><li>You know that headline worked once, so use it again. Have your media relations team use that leverage as a new pitch.</li></ol>The point is — often the miss happens when you don’t maximize the win. Being in the media is a win. You will want every person who is a match who hasn’t seen it, to see it.Learn more about <a href="https://www.hellomainland.com/how-to-elevate-your-brand-marketing-in-2021-connect-your-pr-and-marketing-strategies/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-build-awareness-of-the-best-stories-possible-2717849" target="_blank" rel="nofollow">how to elevate your brand marketing</a> and take one step closer to getting your story told your way.

How To Build Awareness of the Best Stories Possible

1851 Franchise

While some PR agencies don’t struggle to book press, many do struggle to guide the brand on how to leverage their press. Here are some things you can consider to get the most out of your coverage.

how-to-build-awareness-of-the-best-stories-possible

INFORMATION

Contact

About Mainland

Hello by Mainland

Other Publications

Learn

Download Brochure

Visit Website

MAINLAND

Facebook

LinkedIn

Instagram

SOCIAL MEDIA

MAINLAND MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MAINLAND

CONTACT MAINLAND

facebook

instagram

linkedin

First Name

Last Name

Email

Phone

Comments

Contact Mainland

image of busy bee jumpers franchise owner sal longo party rental business assessment mainland

Is Your Brand Ready to Scale? How Busy Bee Jumpers Validated Its Franchise Expansion Model with Mainland

busy-bee-jumpers-franchise-assessment

1851’s Nick Powills: Why We Created The Supplier Database

1851s-nick-powills-why-we-created-the-supplier-database

Voodoo Brewing Co. CEO Featured on CNBC’s ‘Power Lunch’ to Discuss the State of Craft Beer

voodoo-brewing-co-ceo-featured-on-cnbcs-power-lunch-to-discuss-the-state-of-craft-beer

Using Counter Content to Offset Negatives in the Buying Process

using-counter-content-to-offset-negatives-in-the-buying-process

How To Build Awareness of the Best Stories Possible

MORE STORIES LIKE THIS