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Mainland's research reveals that the typical franchisee candidate seeks more family time. Franchisors should effectively highlight how their business can help them fulfill this desire.
Mainland spent the past year extensively researching the average franchisee candidate journey. Now, it's time to crush 2023.
When the going gets tough, do you continue to grind or do you coil up into a ball and brace for impact? For those who are reading this — likely both.
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