Mainland - Growing a Franchise

When Sal Longo franchised Busy Bee Jumpers, vendors were quick to pitch their services. He chose Mainland because he wanted to grow without disrupting the business he'd already built.

New franchise buyer data suggests the path from awareness to ownership is less about ROI, more dependent on trust and increasingly influenced by brokers, validation and AI.

With an integrated approach including high-impact content, strategic media relations and targeted digital ads, Mainland built brand awareness that ultimately generated a five-unit franchise agreement.