Mainland - Growing a Franchise

New franchise buyer data suggests the path from awareness to ownership is less about ROI, more dependent on trust and increasingly influenced by brokers, validation and AI.

With an integrated approach including high-impact content, strategic media relations and targeted digital ads, Mainland built brand awareness that ultimately generated a five-unit franchise agreement.

In this month’s Coffee & Analytics episode, 1851 Franchise publisher Nick Powills shares the top factors that moved dozens of franchisees from consideration to inquiry.