Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do?

We have all been there — overpromised and then under-delivered. It sucks. This is why, at Mainland, our vision is to prevent this from happening. Here’s how we avoid the dreaded moment of not doing what we say we are going to do:

Understand your business objectives first. 

If we don’t know what winning is for you, then how can we ever drive happiness for you? You have a growth strategy. You know where you want to grow, who you want to reach, the timeline, the budget, the messaging and everything else. (And if you don’t, we’ll help you execute.).

We scope correctly so that we can both have clear expectations at the start of a relationship. 

Our team of industry experts will never stop thinking about what more we — your team and ours — could be doing to meet your goals and to meet goals you may not have even identified yet.

We put strategy at the front of all deliverables. 

Most agencies hand off strategy to an entry-level position. In our model, we have an account lead assigned, an executive sponsor and a delivery team. This way, we always have an executive leader focused on ensuring their team is working diligently toward your business goals. 

Within the strategy and amplification process, we have proven that when a campaign is connected across all of your storytelling target points (website, social, digital, content, public relations and marketing — paid and owned), you have a better chance of impacting the right buyer with the right amount of impressions. Remember: Brands don’t sell brands, people do.

We work through our why you/why now system. 

In front of every campaign — no matter the goal or target — are the questions “Why you? Why now?” This positioning is essential to winning. Thus, at Mainland, we begin with this discovery. This is completed through more in-depth services like big idea brainstorms, brand assessments, persona studies, B2B sales strategies, B2C marketing strategies, monthly coaching, and data and analytics studies.

We believe that agencies oversell services. 

When you look at the data, there is certainly a lack of transparency. We solve this by building the results realistically and aligning expectations. 

We ask our clients to grade us quarterly on our performance. 

We ask how we are performing when it comes to strategy, service, relationships and results. This way, transparency bubbles to the top, and a long-term relationship remains a possibility.

We are full-service. 

Strategy > owned > earned > paid > data. Because we are looking to create a forever relationship and become your last agency, our services are customizable and scalable. Our capabilities are also full-service/one-stop, giving you the comfort that we can, indeed, connect the communications silos and maximize your budget.

We study storytelling and its impact on business goals. 

This way, we can help you solve your growth challenges. We believe in people's stories, consistency of press and in our ability to hunt those great stories. 

We know that when a story runs, it is only as good as the audience who reads it. 

We accelerate your brand’s stories getting to the right parties through marketing. Mainland’s team of digital marketing experts will design a campaign that leverages the most applicable digital advertising tools for your campaign to produce the biggest bang for your buck.   

And beyond traditional digital advertising resources, Mainland gives you access to AMPD, our proprietary targeting tool that allows us to take any campaign one major step further. This means beyond the audiences you’re already reaching, we target specific personas through strategic digital advertising placements.

We know it is important to understand what worked in a campaign and what didn’t. 

That’s why we offer a technology dashboard that gives brands a view into owned and paid activities, including Google Analytics, monthly data reporting, and identifying and leveraging trends. 

While we are certainly not perfect, we are focused on getting better every day so that we have a chance at creating a long-term, mutually beneficial relationship with you — our clients. 

Ready to take your agency relationship to the next level? Learn more at hellomainland.com.