Mainland - Franchise News

Mainland's specialized franchise media relations team has delivered exceptional results, securing placements that drive significant brand awareness and franchise development.

As part of a tradition of securing national press for clients by telling human stories and partnering with the media, Mainland's media relations team obtained national coverage for client Kona Ice and CEO Tony Lamb.

With a recent visit to a franchise expo, I questioned the effectiveness of these expos in general. My conclusion? Improved franchisee education and cost-effective alternatives is the way to go.