When’s the last time you Googled your brand and your name?
Do it.
What do you see? Hopefully, a similar footprint that guides the buyer through storytelling about you and your brand. Why? Prospects (employees, clients, customers, etc.) do homework, and they want to see a consistent and connected story.
Think about the last time you Googled a restaurant you were thinking of dining at. Did you look at their Yelp reviews? Did you consider the score on their OpenTable prior to booking? Did you see their Google rating?
Perhaps you didn’t dive too deep into the decision making process, but at the very least, you saw it.
What about the last time you bought a car? A house? Did you do homework?
The double-edged sword of the Internet is that the availability of information is deep and rich and available — which means people do their homework. So, go back through your own footprint and see if you can find any gaps.
Last time you posted on social? How many interactions?
Last time you were in Google News? People set up Google Alerts.
Last time you released positive news?
Last time you updated your website?
Last time you responded to reviews?
So many things to think about. Don’t worry, you don’t have to go to the moon to get it all right — start by simply knowing what the footprint says and looks like.
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When’s the last time you Googled your brand name? Here is some guidance on how to expand your online footprint or even make one at all to lead your prospects on a journey to success.
When’s the last time you Googled your brand and your name?
Do it.
What do you see? Hopefully, a similar footprint that guides the buyer through storytelling about you and your brand. Why? Prospects (employees, clients, customers, etc.) do homework, and they want to see a consistent and connected story.
Think about the last time you Googled a restaurant you were thinking of dining at. Did you look at their Yelp reviews? Did you consider the score on their OpenTable prior to booking? Did you see their Google rating?
Perhaps you didn’t dive too deep into the decision making process, but at the very least, you saw it.
What about the last time you bought a car? A house? Did you do homework?
The double-edged sword of the Internet is that the availability of information is deep and rich and available — which means people do their homework. So, go back through your own footprint and see if you can find any gaps.
Last time you posted on social? How many interactions?
Last time you were in Google News? People set up Google Alerts.
Last time you released positive news?
Last time you updated your website?
Last time you responded to reviews?
So many things to think about. Don’t worry, you don’t have to go to the moon to get it all right — start by simply knowing what the footprint says and looks like.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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