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We talk a lot about the concept of why you, why now. It's the foundation of everything we do here at 1851 Franchise and Mainland. As a full-service digital marketing and PR agency, we need a strategic approach to create content, stories and media pitches that break through the noise to get our brands' stories noticed.

But what does it really mean, and why should you care?

Watch the short video below explaining the Why You, Why Now concept in full and why it should be part of any brand's storytelling process.

We talk a lot about the concept of why you, why now. It's the foundation of everything we do here at 1851 Franchise and Mainland. As a full-service digital marketing and PR agency, we need a strategic approach to create content, stories and media pitches that break through the noise to get our brands' stories noticed.

But what does it really mean, and why should you care?

Watch the short video below explaining the Why You, Why Now concept in full and why it should be part of any brand's storytelling process.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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