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Franchise Deep Dive: Massage Heights Franchise Costs, Fees, Profit and Data

This massage franchise is dedicated to helping people live their best lives by providing high-end, affordable spa experiences that promote balance and well-being.

By Victoria CampisiStaff Writer
Updated 10:10AM 02/13/24

LAST UPDATED: January 2024



REPORTED COST TO GET IN: $477,200 to $554,200

REPORTED ROI (Item 19): $1 million (average revenue)

Massage Heights is a spa franchise that prioritizes total-body wellness and aims to make professional massage and facial services accessible and affordable to a wide range of people.

How Many Massage Heights Locations Are There?

Massage Heights began its journey in 2004 with its first location in San Antonio, Texas. The brand was founded with a mission to offer professional, convenient, and affordable massage services. The following year, Massage Heights opened its first franchised location in San Antonio. By 2007, the company expanded beyond Texas, venturing into Des Moines, Iowa, for its first franchise outside the state. This expansion continued internationally in 2009, when Massage Heights awarded its first international license in Canada. 

In 2012, Massage Heights was named one of the Franchise Business Review's "Top 50 Franchises to Own," and its founder, Shane Evans, made a memorable appearance on CBS's Undercover Boss. The company continued its expansion, reaching a milestone of 100+ Retreats nationwide by 2013 and consistently evolving its menu of therapeutic services. By 2020, Massage Heights celebrated another record-breaking year in revenue, marking the highest average unit volume (AUV) in its history. 

Today, there are over 100 Massage Heights locations. 

What Is the Massage Heights Business Model?

Key elements of Massage Heights’ business model include: 

Total-Body Wellness: Massage Heights is dedicated to helping individuals live their best lives by promoting everyday balance and well-being.

Affordable Membership Option: The brand offers a monthly membership option that provides customized therapeutic services at half the price of luxury spas, making these services accessible to more people.

Elevated Spa Experience: Massage Heights aims to enhance the traditional spa experience by providing high-end massage tables, luxurious linens, personalized massage and facial services, add-on spa treatments, innovative new services, and all-natural essential oils and products. They also offer complimentary aromatherapy for members.

Recurring Revenue Model: Franchisees benefit from recurring monthly revenue through the membership model and can further increase revenue by offering additional services and retail products.

How Much Can Massage Heights Franchise Owners Make?

Average revenue for Massage Heights locations is $1 million

However, profitability varies greatly depending on a number of factors, including number of members, location, capacity and operating costs, as well as the ability of the franchisee to manage and grow the business. Massage Heights does not make any financial representation, guarantee or prediction regarding earnings. Qualified candidates will be provided with a copy of the brand’s Franchise Disclosure Document (FDD), which includes an Item 19 that provides more detailed information.

How Much Does It Cost to Open a Massage Heights?

The initial investment for a new Massage Heights franchise ranges from $477,200 to $554,200. Below is a breakdown of the associated costs: 

  • Initial Franchise Fee: $49,500
  • Retreat Development Package: $55,000 - $63,000
  • Utility and Security Deposits: $3,500 - $6,500
  • Leasehold Improvements and Professional Design Fees: $256,000 - $286,000
  • Exterior Signage: $7,500 - $10,000
  • Equipment: $3,050 - $6,100
  • Technology System: $32,000 - $40,000
  • Facial Services Expenses: $4,500 - $5,000
  • Business Licenses and Permits: $150 - $2,100
  • Professional Fees: $1,000 - $8,000
  • Initial Training Expenses: $3,500
  • Initial Advertising Program: $25,000
  • Additional Funds (3 Months): $36,000 - $49,000

Franchisee candidates must meet these financial qualifications:

  • Liquid capital of $175,000
  • Minimum net worth of $400,000
  • Working capital of $125,000 or more

What Is the Franchise Fee for Massage Heights?

The franchise fee is $49,500. 

Who Is the Leadership of Massage Heights?

What Helpful Articles Can I Read to Learn More About Massage Heights?

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

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