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Memphis Business Journal: Australian Hose Replacement Company Targets Memphis for Growth
Pirtek is planning a U.S. expansion and is identifying Memphis as a key growth market.
Pirtek, an Australian hydraulic and pneumatic hose replacement company, is planning to expand the company’s footprint in Memphis.
Pirtek offers on-site 24/7 service to shipping, manufacturing and construction companies to help reduce downtime in the event of a failed hose. Pirtek is now focusing on cities with a population of at least 500,000. In a city like Memphis, with a population of around 1.3 million, there are many potential customers and opportunities for franchises.
“The key for us is we know Memphis is a great market, but we must find a great franchise partner first,” Gwyn O’Kane, vice president of franchise development, told the Memphis Business Journal.
The hydraulic hose franchise currently has 98 locations in total with 52 in the United States.
The company’s founding family recently completed a majority buyout for majority control of the American arm of the company. This buyout will allow U.S. franchises to experience the same benefits, resources and streamlined operations of the Australian company.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
